Project and content management for Contemporary Authors volumes
WORK TITLE: Work It: Secrets for Success from the Boldest Women in Business
WORK NOTES:
PSEUDONYM(S):
BIRTHDATE: 1976?
WEBSITE: http://carriekerpen.com/
CITY: New York
STATE: NY
COUNTRY: United States
NATIONALITY: American
Phone: (212) 660-2458
RESEARCHER NOTES:
PERSONAL
Born c. 1976; married; husband’s name Dave.
ADDRESS
CAREER
Writer, public speaker, and entrepreneur. Likeable Media, CEO. Public speaker; social media marketing consultant; All the Social Ladies podcast host.
WRITINGS
SIDELIGHTS
Carrie Kerpen is a writer, public speaker, and entrepreneur. Without any prior experience in business, she and her husband founded a multimillion-dollar social media agency. Kerpen frequently gives speeches and consults on social media marketing. She is the CEO of Likeable Media and host of the All the Social Ladies podcast.
Kerpen published her first book, Work It: Secrets for Success from the Boldest Women in Business, in 2018. The account offers a range of advice for women looking to establish themselves in the career of their dreams. Kerpen divides the book into three sections, focusing respectively on career planning, major decisions in life, and common fears. Kerpen additionally includes interview excerpts from fifty women that illustrate various tips and paths to success from their personal experiences. Among the women interviewed in the book are ad executive Julie Roehm, Girls Who Code nonprofit founder Reshma Saujani, and realtor Barbara Corcoran. The book covers a number of issues that will be beneficial for women looking to advance their careers, including ways to raise money in the early stages of setting up a business, learning from failure, and being able to trust one’s instincts when making decisions. The book also has exercise sheets so readers can measure their own positions against the interviewees.
Booklist contributor Barbara Jacobs described the book as “a refresher for those temporarily on the down and out as well as new workforce entrants.” A Publishers Weekly contributor suggested that “the touching stories of professional women will resonate with those currently struggling to achieve their goals.” The same Publishers Weekly contributor found Kerpen’s advice to be “practical.”
BIOCRIT
PERIODICALS
Booklist, December 1, 2017, Barbara Jacobs, review of Work It: Secrets for Success from the Boldest Women in Business, p. 11.
Publishers Weekly, September 4, 2017, review of Work It, p. 78.
ONLINE
Carrie Kerpen Website, http://carriekerpen.com (May 3, 2018).
Oprah.com, http://www.oprah.com/ (May 3, 2018), Carrie Kerpen, “3 Words to Help You Ask for a Raise.”
Meet Carrie
Carrie-Headshot
Hi, I’m Carrie! The 20 second version about me? I’m an author, speaker, and entrepreneur.
The 1 minute version? I’m what you might call an “accidental” entrepreneur. Despite having a rather loud inner self-critic, I built a multimillion-dollar social media agency at a time when there was no one to teach you about social media marketing. Together, my husband and I did it without any formal education on how to start or run a business. In fact, before I started our company, I didn’t have a single day of agency experience. Dave and I now own multiple businesses and I currently serve as the CEO of Likeable Media.
My book, WORK IT: Secrets For Success From The Boldest Women In Business, tells the truth about the “secret” to success for women today. (Hint: there’s no ONE secret for anyone!)
Fill out the contact form when you’re ready to stop reading and meet me in person!
3 Words to Help You Ask for a Raise
Here's the extremely powerful yet simple advice you need to gain the confidence you need to ask for the money you deserve, from Carrie Kerpen, the author of Work It: Secrets for Success From the Boldest Women in Business by Carrie Kerpen.
By Carrie Kerpen
Photo: Hero Images
When it comes to money and your career, plain old negotiating will get you far—but that doesn't mean it's easy. Cara Friedman, now the director of community at ClassPass, was one of Likeable Media's first employees. Over the years, I've watched Cara become the consummate career woman, and I wanted to check in and see what she'd learned during that time. It turns out, she'd learned a whole lot.
Cara told me the number one thing that she's learned to do when talking about money with people in positions of power? "Own the awkward."
Cara takes her awkward feelings around conversations about money and uses them to her advantage. Take the topic of salary negotiations. "I remember that someone once told me that when you're on a phone interview, ask the salary of the job, and put yourself on mute." Cara tried it on the first interview she had after hearing that advice, and it worked. She might ordinarily have interrupted, making excuses for why she wanted more, or commenting. Instead, she let the hiring manager do all the talking. And when she went for her next interview, which was in person, she did the same exact thing, except this time, she just hit the mental mute button versus the physical one on the phone. It worked like a charm.
"There's power in making the other person have to deal with the awkward part of the conversation," Cara says. "That's how I learned: watching how others reacted when I put it on them."
Turns out, Cara took that knowledge, and used it to her advantage in negotiating raises and promotions. She found that the people who communicated best around money were direct and clear, and metrics oriented. So Cara decided to practice that type of communication with her boss, every single week. "I started by asking what specifically it takes to grow into a new role, and earn more money here. I hit my mental mute button and let her talk. Every week, I would follow up with a simple 'How am I doing? Am I working towards these goals?' question." Cara says that while at first this might feel awkward, eventually you get used to it and your boss does, too. And, best of all, it eliminates any surprises.
Finally, Cara feels it's very important to know your worth. For Cara, that means lots of research. She doesn't, however, look at salary bands of positions at her own level. She looks at positions one level up. "That's what I aspire to be, so why not?" says Cara. "I want to know what I'm working towards, and I want to stretch myself to get there."
Judging from Cara's career path, it looks like her strategy is working. Promoted multiple times, she currently heads up social media for all of ClassPass, a fitness startup that has disrupted the fitness industry.
Sum It Up by Pat Summitt
Excerpted from WORK IT: Secrets for Success From the Boldest Women in Business by Carrie Kerpen. © 2017 by Carrie Kerpen. Published by TarcherPerigee, an imprint of Penguin Random House LLC.
Read more: http://www.oprah.com/money/carrie-kerpen-3-words-to-help-you-ask-for-a-raise#ixzz5DRxM5UA9
Work It: Secrets for Success from the
Boldest Women in Business
Barbara Jacobs
Booklist.
114.7 (Dec. 1, 2017): p11.
COPYRIGHT 2017 American Library Association
http://www.ala.org/aboutala/offices/publishing/booklist/
Full Text:
Work It: Secrets for Success from the Boldest Women in Business.
By Carrie Kerpen.
Jan. 2018. 256p. Tarcher, paper, $17 (9780143131816). 658.
Social media agency owner and host of the podcast, All the Social Ladies, Kerpen argues that women seek
career advice (and success) differently and proceeds to prove her thesis via an amalgamation of great tips
from powerful women, personal stories, a few case histories, and five or so exercises for readers to
complete. The tips and anecdotes, quite frankly, overshadow the rest of the book. Like the time Kerpen
approached Meredith Vieira on a plane and when she took a cross-country, round-trip flight in one day to
meet Facebook's Sheryl Sandberg for a meeting that was postponed. Kerpen also includes her take on oftenheard
wisdom, such as "act like every single person could be your hiring manager," and her perspective on
fast failures, taken in part from a conversation with Julie Roehm about her nine-month Walmart tenure. The
book's last section is devoted to the philosophy of being true to yourself, whether that involves cultivating
your personal image or ramping up your confidence. A refresher for those temporarily on the down and out
as well as new workforce entrants.--Barbara Jacobs
Source Citation (MLA 8th
Edition)
Jacobs, Barbara. "Work It: Secrets for Success from the Boldest Women in Business." Booklist, 1 Dec.
2017, p. 11. General OneFile, http://link.galegroup.com/apps/doc/A519036118/ITOF?
u=schlager&sid=ITOF&xid=244664ba. Accessed 22 Apr. 2018.
Gale Document Number: GALE|A519036118
4/22/2018 General OneFile - Saved Articles
http://go.galegroup.com/ps/marklist.do?actionCmd=GET_MARK_LIST&userGroupName=schlager&inPS=true&prodId=ITOF&ts=1524442321855 2/2
Work It: Secrets for Success from the
Boldest Women in Business
Publishers Weekly.
264.36 (Sept. 4, 2017): p78.
COPYRIGHT 2017 PWxyz, LLC
http://www.publishersweekly.com/
Full Text:
Work It: Secrets for Success from the Boldest Women in Business
Carrie Kerpen. TarcherPerigee, $17 trade paper (256p) ISBN 978-0-14-313181-6
Kerpen, host of the podcast All the Social Ladies, gives practical advice for women who want to pursue
their dream careers. The book is divided into three parts, devoted to career planning, life decisions, and
common fears. In each one, readers receive advice not only from Kerpen but also from 50 powerful women
interviewed for the book, including realtor Barbara Corcoran; controversial ad exec Julie Roehm, who was
fired from her position at Walmart for allegations of misconduct; and Reshma Saujani, who founded the
Girls Who Code nonprofit. These women provide businesspeople with advice such as how to raise funds
when starting a business, how important it is to follow your passions and gut instincts, and how to learn
from failure. Exercise sheets are also provided in several chapters to allow readers to see how well they
measure up to the interviewees' recommendations. While few of the tips here are particularly novel, the
touching stories of professional women will resonate with those currently struggling to achieve their goals
in the business world and will encourage them to keep going. (Jan. 2018)
Source Citation (MLA 8th
Edition)
"Work It: Secrets for Success from the Boldest Women in Business." Publishers Weekly, 4 Sept. 2017, p. 78.
General OneFile, http://link.galegroup.com/apps/doc/A505468110/ITOF?
u=schlager&sid=ITOF&xid=1229f68e. Accessed 22 Apr. 2018.
Gale Document Number: GALE|A505468110