Contemporary Authors

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Hyler, Lora L.

WORK TITLE: The Stupendous Adventures of Mighty Marty Hayes
WORK NOTES:
PSEUDONYM(S):
BIRTHDATE:
WEBSITE: http://www.lorahylerauthor.com/
CITY: Milwaukee
STATE: WI
COUNTRY: United States
NATIONALITY:

RESEARCHER NOTES:

PERSONAL

Children: William.

EDUCATION:

University of Wisconsin, Milwaukee, bachelor’s degree, 1981.

ADDRESS

  • Home - Milwaukee, WI.

CAREER

Writer, reporter, and communications executive. We Energies, Milwaukee, WI, acting media relations manager, 1991-95, resource coordinator, 1995-99, communications manager, 1999-2001; Hyler Communications, Glendale, WI, founder and CEO, 2001—. Previously, worked as a reporter for radio stations, including WUWM and WISN and for television stations, including TMJ4.

MEMBER:

Society of Children’s Book Writers and Illustrators.

AWARDS:

Residencies at the Noepe Center for the Literary Arts on Martha’s Vineyard, MA and in Marney-sur-Seine and Cassis, France.

WRITINGS

  • The Stupendous Adventures of Mighty Marty Hayes (novel), HenschelHAUS (Milwaukee, WI), 2018

SIDELIGHTS

Lora L. Hyler is a writer, communications executive, and former reporter based in Milwaukee, Wisconsin. She holds a bachelor’s degree from the University of Wisconsin, Milwaukee. Hyler worked as a reporter for Wisconsin radio stations, including WUWM and WISN. She also appeared on the television station, TMJ4. From 1991 to 2001, Hyler worked in various capacities in the communications and public relations department of We Energies. She then launched her own public relations and communications firm, Hyler Communications. 

In 2018, Hyler released her first book, The Stupendous Adventures of Mighty Marty Hayes. The book’s titular protagonist is an African American seventh-grader, who loves science. He has been working on a gene editing project involving mosquitoes. When the bugs get loose, Marty uses supernatural abilities to bring them back. He learns that his grandmother also has superpowers and is part of the Order of the Hannibal. Meanwhile, Marty works to protect his genetic experiments from meddling bullies and is involved in an incident at the International Spy Museum.

In an article she wrote on the Writer’s Digest website, Hyler discussed her journey of becoming a published author. She explained that she initially had difficulty finding a literary agent to represent her. Hyler noted that she ultimately realized that she should use her own experience in public relations and communications in representing herself. She stated: “As I lamented taking another year or two to find an agent, I had an aha moment. I decided to play to my strengths. My past business success was due to knowing when to take detours to make forward progress. What I knew for certain was that with a published novel, I would do the necessary work to get my multi-cultural cast featuring superheroes, science and spy gadgets in the hands of children everywhere.” In an interview with a contributor to the Milwaukee Independent website, Hyler asserted: “The themes of superheroes, science and spy gadgets, with a sprinkling of American History seems to have Universal appeal.” Hyler added: “My son, William, was the inspiration. As he grew, I watched his interaction with his multicultural friends and the easy, joking chatter of boys.” Tyler also stated: “I wanted a novel to appeal to a lot of kids, and began toying with the idea of superheroes.”

A critic in Kirkus Reviews offered a favorable assessment of The Stupendous Adventures of Mighty Marty Hayes. The critic remarked: “This rousing book with engaging characters should appeal to readers who enjoy adventurous superhero sagas.” The critic also described the book as “a thrilling tale with series potential that highlights science, spying, black history, and the importance of family.”

BIOCRIT

PERIODICALS

  • Kirkus Reviews, March 15, 2018, review of The Stupendous Adventures of Mighty Marty Hayes.

ONLINE

  • Hyler Communications website, http://hylercommunications.com/ (June 18, 2018), author profile.

  • Lora L. Hyler website, http://www.lorahylerauthor.com (June 18, 2018).

  • Milwaukee Independent website, http://www.milwaukeeindependent.com/ (March 6, 2018), author interview and review of The Stupendous Adventures of Mighty Marty Hayes.

  • WRCB TV website, http://www.wrcbtv.com/ (February 28, 2018), author interview and review of The Stupendous Adventures of Mighty Marty Hayes.

  • Writer’s Digest, http://www.writersdigest.com/ (December 30, 2017), article by author.

  • The Stupendous Adventures of Mighty Marty Hayes ( novel) HenschelHAUS (Milwaukee, WI), 2018
https://lccn.loc.gov/2017964751 Hyler, Lora L. The stupendous adventures of mighty Marty Hayes / Lora L. Hyler. Milwaukee, WI : HenschelHAUS, 2018. pages cm ISBN: 9781595985880
  • Lora Hyler - http://www.lorahylerauthor.com/about-the-author/

    About the Author

    My sense of adventure began when I discovered the Pippi Longstocking books by Astrid Lindgren and Charlie and the Chocolate Factory. Who doesn’t want to win a golden ticket and spend the rest of their life running a chocolate factory? My adventure-writing often began with real life travel adventures to children museums and distant lands.

    I carried my love of reading and writing into a radio news career as a reporter for NPR affiliate, WUWM and ABC affiliate, WISN, both in Milwaukee, Wisconsin. I also worked for a media and an energy company managing writing, editing and strategic communications. In 2001, I started my public relations and marketing company, Hyler Communications, and worked with companies in many industries. Among them: Northwestern Mutual and Marquette University. I also worked in television, as a live guest commentator for two years on Today’s TMJ4 television station.

    I’ve written hundreds of articles, several screenplays, short stories, and a novel. Now, I’m excited to write children books. I joined the 22,000 member international organization, Society of Children’s Book Writers and Illustrators (SCBWI) and have a mutually supportive relationship with my fellow authors. The Stupendous Adventures of Mighty Marty Hayes is the first in a planned three-part series.

    My screenplays have not yet become movies, but I’ve had a lot of fun so far on the journey. I’ve met Hollywood producers and attended the Emmy awards!

    The Stupendous Adventures of Mighty Marty Hayes’ Official Book Launch

    April 12, 2018

    Boswell Book Company, Milwaukee, WI
    Author Reading
    Question and Answer Session
    Book Signing

    lora hyler

    I’ve twice been awarded a writer’s residency at Noepe Center for the Literary Arts on Martha’s Vineyard, Mass. (2015 & 2016), and was selected for a May 2017 month-long artist residency in Marnay-sur-Seine, France. I’ll return for another residency in February 2019 in Cassis, in the south of France.
    Artists & Writers Residencies
    Workshop Topics
    School Visits
    Upcoming Events

    "

    An African-American tween uses espionage skills and superpowers in this debut middle-grade novel. Seventh-grader Marty Hayes is excited to work with the world-renowned CRISPR-Cas9 gene editing kit in science class. But things go awry…This rousing book with engaging characters should appeal to readers who enjoy adventurous superhero sagas. A thrilling tale with series potential that highlights science, spying, black history, and the importance of family "
    —Kirkus Reviews

  • Writer's Digest - http://www.writersdigest.com/editor-blogs/guide-to-literary-agents/self-publishing-and-agents/writers-journey-tips-launching-without-agent-lora-l-hyler

    QUOTED: "As I lamented taking another year or two to find an agent, I had an aha moment. I decided to play to my strengths. My past business success was due to knowing when to take detours to make forward progress. What I knew for certain was that with a published novel, I would do the necessary work to get my multi-cultural cast featuring superheroes, science and spy gadgets in the hands of children everywhere."

    A Writer’s Journey: Launching Without an Agent with Lora L. Hyler
    By: Guest Column | December 30, 2017

    [Can you impress us in 1500 words or less? Enter the Short Short Story Competition today! Deadline January 15, 2018]

    By Lora L. Hyler

    A few short months ago, I shared a bit of my writer’s journey detailing my search for the perfect agent and how artist and writer residencies provide me with space to breathe, reflect and accelerate my productivity. Well, I have an update. I’m excited to share that I have a publishing deal and my middle grade novel, The Stupendous Adventures of Mighty Marty Hayes debuts in March 2018!

    My successful journey toward publication, finally, was due to a shift in focus. My corporate background consisted of communications, public relations and marketing. And since I founded my marketing company, Hyler Communications in 2001, I’ve had many successes for clients ranging from retail, education, corporate, non-profit organizations, and authors. As I lamented taking another year or two to find an agent, I had an aha moment. I decided to play to my strengths. My past business success was due to knowing when to take detours to make forward progress. What I knew for certain was that with a published novel, I would do the necessary work to get my multi-cultural cast featuring superheroes, science and spy gadgets in the hands of children everywhere.

    I signed this fall with HenschelHAUS Publishing, Inc. Since 2002, this Wisconsin publisher has ushered more than 550 books into the world. A non-fiction book co-written by former Major League Baseball player Darryl Strawberry is one of their latest offerings. When owner Kira Henschel lauded my marketing background, I knew I had made the right choice. We form a formidable team.

    A Leap of Faith: Launching without an Agent

    Once I took the leap of faith to launch the book agent-less, I’ve been thrilled and humbled by the reception, and all this, pre-publication! Some highlights:

    Working directly with a talented illustrator from Barbados to bring my four main characters to life for the front book cover. Dracanima Art is based in Barbados.
    Speaking slots at two fall 2017 conferences: Society of Children Book Writers and Illustrators (SCBWI) and Wisconsin Writer’s Association.
    Invitation from the U.S. Department of Education’s 2017 National Assessment Education Panel to participate in a 22-person panel of writers and educators to assist with setting the 4th grade writing assessment. Side benefit to the Atlanta, Ga. meeting: making in-person connections with fellow writers and 4th grade teachers, who are now excited to read my novel. I’ve already received three unsolicited school visit invitations!
    Invitation to help launch my book on a fellow SCBWI author’s blog.

    Guide to Literary Agents 2018

    Invitations I issued, that were accepted by prominent reviewers to receive Advance Readers Copies.
    Booked an NPR radio interview just before book launch day.
    Made in-person contacts with bookstore owners, leading to invitations for appearances and in-store signings.
    Showcasing my novel at the Bologna, Italy March 2018 conference! My goal is to go global with my three-part middle grade series.
    Selected for my latest booked writer’s residency in the south of France, in Cassis. If you missed it, my August 2017 article reveals why residencies are vital to my writing process. Consider applying to a residency to boost your writing career.
    Approached to market a fellow author’s books.

    I’m truly just getting started. Here’s what I have not lost sight of … supporting my fellow authors. When I started my journey toward publication, I attended many conferences and workshops. I admired, learned from, and purchased countless books of many authors. Many are SCBWI members. I vowed to stand in their shoes someday soon. And that day has arrived.

    What will I do differently? I will continue to serve SCBWI and other writer’s organizations, purchase countless books, and provide bits of hard-earned wisdom to pre-publication authors. No matter the path, we share the same goal: to get good books into the hands of readers.

    Lora Hyler’s debut middle grade novel, The Stupendous Adventures of Mighty Marty Hayes, will be published in March 2018. She founded her Wisconsin-based public relations and marketing company in 2001. She is a member of SCBWI and the Wisconsin Writer’s Association. She holds a 2016 Jade Ring award from the Wisconsin Writers Association for an adult short story, several screenwriting and news awards, and has published hundreds of corporate articles. She was the recipient of a 2017 artist residency at Marnay sur Seine, France and two previous residencies at Noepe Center for the Literary Arts on Martha’s Vineyard, Mass. Her next planned residency is in the South of France in February 2019. More about Lora at www.hylercommunications.com.

  • Hyler Communications - http://hylercommunications.com/about/

    About Me
    Lora Hyler of Hyler Communications in Milwaukee
    What I Believe

    My business is built on what I believe in. In short, it’s based on the principle of treating people like you wish to be treated. I keep my overhead low so I can take on clients whose mission I can get behind with some passion. If I can bring a sense of wonder, respect and solid business skills to their project, we will succeed in meeting their objectives.

    My business is built on referrals. I deliver what I promise and strive to go beyond. My goal is to leave my client satisfied, even more passionate about the products and services they offer, and instill confidence in our communication and marketing plan. Measurable bottom line results are key.

  • Linked In - https://www.linkedin.com/in/lora-hyler-0b12425/

    Lora Hyler
    3rd degree connection3rd
    Hyler Communications CEO & Consultant to top companies and universities & fiction writer
    Greater Milwaukee Area
    Hyler Communications
    University of Wisconsin-Milwaukee University of Wisconsin-Milwaukee
    See contact info
    See contact info
    See connections (500+)
    500+ connections

    25+ years of marketing communications, public relations, advertising, and marketing experience. Also experienced as radio news journalist for NPR news affiliate, ABC news affiliate, and Time Inc.
    Selected speaker and facilitator at 2016, 2015 and 2013 Harvard Business School's Dynamic Women in Business conference. Popular presenter on business topics, such as Personal Branding for workplace success; Be a team player, just make sure you're the franchise player; Recognize your power at work; Partner with the media and get a leg up on the competition; and Importance of women serving on corporate boards.

    Specialties: strategic public relations, marketing communications, financial communications, recruitment communications, marketing consumer products to major retail, and advertising. Voice-overs for commercials and corporate videos.

    Providing vital research, clear and concise communications, combined with financial expertise, creates bottom line results for Fortune 500 corporate clients and non-profit organizations.

    Consumer product experience has led to brokered deals with QVC home shopping channel, Skymall, Nickelodeon, Destination Rewards, and exposure via AOL, AARP and Disney.com

    Creative writing includes screenplays and novels.

    READY TO TALK? CONTACT ME. ALL INQUIRIES ARE WELCOME.
    lorahyler@gmail.com and 414-520-0019
    WWW.HYLERCOMMUNICATIONS.COM
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    Highlights

    Reach out to Lora for...

    Joining a nonprofit.
    Message Lora

    Lora’s Articles & Activity
    681 followers
    Why I March…On the journey toward children book publication

    Lora Hyler on LinkedIn
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    To my Madison area friends, and for those who have friends and family in the area. Please share. I will have a reading/book signing on Saturday, May 26th at 11 a.m. at the Mystery to Me bookstore. https://lnkd.in/eG-7yAP I'm from the metro Milwaukee area and first learned of the bookstore through SCBWI-Wisconsin when I won a gift card through an auction. I met a great young clerk who steered me to a fantastic book, The Girl Who Drank the Moon, and I purchased The Hate U Give, still on the NY Times bestseller list and soon to be a movie. I also met owner Joanne Berg and now I'm a featured author at an event! Gotta love your local independent booksellers.

    Lora shared this
    ManpowerGroup has a great opportunity for a talented communications expert to join our high-performing Global Strategic Communications (GSC) team at our headquarters in Milwaukee, WI. This person will design and deliver global research and communications across our strong and connected brands, functions and countries, working with leaders, other departments especially Marketing, and subject matter experts. Message me for more details.

    Lora shared this
    Celebrating the first year of the WUWM Radio Eric Von Broadcast Journalism Fellowship with Milwaukee Mayor Tom Barrett, Sheila Payton and our first Von fellow, Teran Powell.

    Lora shared this

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    Experience

    Hyler Communications
    Owner
    Company Name Hyler Communications
    Dates Employed Apr 2001 – Present Employment Duration 17 yrs 2 mos

    CEO & President of full service marketing communications and public relations firm located in Glendale, WI. Hyler Communications serves a variety of large corporations, private small businesses, consumer product inventors/manufacturers, and non-profits. Strategic planning and writing services elevate recognition and leads to bottom line results. Media outreach spans national, regional and local media. Major consumer product placements have launched products nationally. Lora Hyler offers presentations/workshops on a variety of business issues affecting women.
    Marquette University
    Office of International Education-International Communications Coordinator-Temporary
    Company Name Marquette University
    Dates Employed Mar 2016 – May 2016 Employment Duration 3 mos
    Location Milwaukee, WI

    Worked closely with Director and managers to implement communication strategies in support of Office of International Education activities. Included annual report, Project GO-Oman quarterly report, South Africa Service Learning Program brochure, etc. Office of International Education supports Marquette University's education abroad activities in 38 countries, supports 662 international students from various countries, with China as No. 1.
    Media (1)
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    Marquette University
    Marquette University
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    Northwestern Mutual
    Consultant
    Company Name Northwestern Mutual
    Dates Employed Feb 2015 – Oct 2015 Employment Duration 9 mos
    Location Milwaukee, WI

    Hyler Communications was founded in 2001.
    Northwestern Mutual
    Communications Consultant
    Company Name Northwestern Mutual
    Dates Employed Aug 2012 – May 2013 Employment Duration 10 mos
    Location Milwaukee, WI downtown

    Communications Consultant contract position working on various Information Technology department projects, including executive communications.
    Also owner of Hyler Communications.
    We Energies
    Communications Mgr-Information Technology dept.
    Company Name We Energies
    Dates Employed Apr 1999 – Apr 2001 Employment Duration 2 yrs 1 mo

    Responsible for IT-related communications and strategies for 250+ employee department; as well as contributing to IT communications for 5,000 employee company
    We Energies
    Resource Coordinator
    Company Name We Energies
    Dates Employed Feb 1995 – Apr 1999 Employment Duration 4 yrs 3 mos

    Design of marketing communications plan to effectively retain and attract computer professionals in competitive market, successful strategy resulted in hiring of 150 IT professionals in 18-month period;
    Provide work direction to team of recruiters;
    Provide performance planning for 50+ employees
    We Energies
    Acting Media Relations Manager
    Company Name We Energies
    Dates Employed Dec 1991 – Feb 1995 Employment Duration 3 yrs 3 mos

    Directing professional media relations staff in daily interactions with local, state and national media;
    Design and coordination of national media campaign designed to position Wisconsin Electric for industry restructuring. Toured country with senior vice president David Porter. Managed visits to Washington Post, New York Times, BusinessWeek, L.A. Times, Chicago Tribune, Atlanta papers;
    Coordinating company’s financial communications, including Quarterly Report to Stockholders, financial news releases;
    Account Executive to Finance Department;
    Developing strategic communication plans
    Journal Communications
    Manager-Corporate Communications
    Company Name Journal Communications
    Dates Employed Apr 1988 – Dec 1991 Employment Duration 3 yrs 9 mos

    Managing three-person professional staff;
    Restructuring department to better align with corporate goals;
    Working closely with company executives to develop employee information programs for 5,000 employees nationwide;
    Successfully transitioning the department to desktop publishing and outside vendor printing services, resulting in reduced costs, greater efficiencies;
    Producing Annual Report and miscellaneous financial publications
    Media (1)
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    Journal communications
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    Education

    University of Wisconsin-Milwaukee
    University of Wisconsin-Milwaukee

    Degree Name Bachelor's degree in Mass Communications/Journalism

    Field Of Study Radio/TV journalism

    Dates attended or expected graduation 1977 – 1981
    Continuing education at various colleges and universities
    Continuing education at various colleges and universities

    public relations, nuclear communications, public speaking, social media, entrepreneurship,etc.
    St. Catherine's High School
    St. Catherine's High School

    Skills & Endorsements

    Marketing Communications
    See 48 endorsements for Marketing Communications 48

    Endorsed by Chris Crawley and 2 others who are highly skilled at this

    Endorsed by 2 of Lora’s colleagues at Northwestern Mutual

    Public Relations
    See 47 endorsements for Public Relations 47

    Endorsed by Vivian King and 5 others who are highly skilled at this

    Endorsed by 3 of Lora’s colleagues at Northwestern Mutual

    Media Relations
    See 37 endorsements for Media Relations 37

    Endorsed by Bob Moore, who is highly skilled at this

    Endorsed by 4 of Lora’s colleagues at Northwestern Mutual

    Industry Knowledge

    Strategic Communications
    See 36 endorsements for Strategic Communications 36

    Social Media
    See 26 endorsements for Social Media 26

    Advertising
    See 18 endorsements for Advertising 18

    Marketing
    See 17 endorsements for Marketing 17

    Writing
    See 10 endorsements for Writing 10

    Press Releases
    See 10 endorsements for Press Releases 10

    Copywriting
    See 9 endorsements for Copywriting 9

    Social Media Marketing
    See 9 endorsements for Social Media Marketing 9

    Corporate Communications
    See 8 endorsements for Corporate Communications 8

    Blogging
    See 8 endorsements for Blogging 8

    Nonprofits
    See 6 endorsements for Nonprofits 6

    Editing
    See 5 endorsements for Editing 5

    Publications
    See 5 endorsements for Publications 5

    Journalism
    See 4 endorsements for Journalism 4

    Marketing Strategy
    See 4 endorsements for Marketing Strategy 4

    Non-profits
    See 3 endorsements for Non-profits 3

    Newsletters
    See 3 endorsements for Newsletters 3

    Internal Communications
    See 3 endorsements for Internal Communications 3

    Online Marketing
    See 3 endorsements for Online Marketing 3

    marketing
    See 2 endorsements for marketing 2

    Consumer Products
    See 2 endorsements for Consumer Products 2

    Speech Writing
    See 2 endorsements for Speech Writing 2

    Copy Editing
    See 2 endorsements for Copy Editing 2

    writing/editing
    See 1 endorsement for writing/editing 1

    Tools & Technologies

    Facebook
    See 3 endorsements for Facebook 3

    Interpersonal Skills

    Public Speaking
    See 14 endorsements for Public Speaking 14

    Management
    See 14 endorsements for Management 14

    Other Skills

    Social Networking
    See 27 endorsements for Social Networking 27

    Creative Direction
    See 6 endorsements for Creative Direction 6

    Recommendations
    Received (5)
    Given (7)

    Anne Bingham
    Anne Bingham

    Writer for decision-makers in business and the professions

    June 10, 2014, Lora worked with Anne in the same group

    IThere is no communications professional I have met in my career whose services I can recommend more highly than Lora Hyler. have known her in a professional capacity for nearly 20 years. She was program chair when I was president of Working Writers (a professional association of freelance writers in the Milwaukee area) and was both unfailingly reliable and forward thinking. As an example, under Lora's program leadership, we were one of the first groups in the area to hold a conference on social networking.

    During that same period I witnessed first-hand both her organizational skills and her ability to talk with anyone about anything. I have a background in journalism myself and know how valuable both qualities are in so many areas of life. She thrives on new challenges, a characteristic which has enabled her to move beyond a traditional public relations model to help her clients with whatever they need, whether it be product development at the national and international level or covering the aftermath of the shootings at the Sikh temple in Oak Creek for Time magazine.

    Kara Culligan O'Brien
    Kara Culligan O'Brien

    Director at Wayfair

    March 6, 2013, Kara worked with Lora but at different companies

    Lora spoke at the 22nd Annual Dynamic Women in Business Conference hosted by Harvard Business School's Women Students Organization in February 2013. She was a pleasure to work with in coordinating a special new lunch session, and advised a group of students on public speaking and communication. She received wonderful feedback from the session and made a great impact on the students' career aspirations.

    Julie Casper
    Julie Casper

    Creative Director & Vice President

    November 22, 2011, Julie was a client of Lora’s

    Lora is great to work with - detailed, organized, talented and enthusiastic. She has worked with us on a number of public relations projects for various accounts and both the process and the results have been excellent. She works well with our staff and with our clients. I wouldn't hesitate to work with Lora or to recommend her. In addition to being a true professional, she is an exceptional person.

    Joyce Washington Taylor
    Joyce Washington Taylor

    Strategic Human Resources Leader & Business Partner

    November 6, 2008, Joyce worked with Lora in different groups

    Lora is a detail-oriented, talented and creative writer. She is the consummate professional and I recommend her whole-heartedly.

    Melanie Beres
    Melanie Beres

    Truth Seeker, "Un-Guru" and off the Matrix.

    January 25, 2008, Lora worked with Melanie in the same group

    Lora Hyler is a perfect example of a women that carries the "full package." She is a loving wife, mother and a high-powered business owner. When women are this successful there is always a reason. Lora's integrity and work ethic to "go the extra mile" for her customers are the receipe for super acheivement.

    Show more
    Accomplishments
    Lora has 8 honors 8
    Honors & Awards

    Writer in Residence, Marnay Sur Seine, France Jade Ring Award for Fiction Writer in Residence 2016 Harvard Business School Dynamic Women in Business conference Writer in Residence, Noepe Center for Literary Arts Facilitator E-Commerce workshop, Harvard Business School Screenwriting competition awards Speaker

    Lora has 3 organizations 3
    Organizations

    Wisconsin Writers Association Society of Children's Book Writers and Illustrators Outpost Natural Foods Cooperative

    Lora has 1 language 1
    Language

    French

    Interests

    Smart Choice MRI
    Smart Choice MRI

    2,214 followers
    Marketing, Sales, Social Media and PR Innovators Innovation Network from Gerald "Solutionman" Haman
    Marketing, Sales, Social Media and PR Innovators Innovation Network from Gerald "Solutionman" Haman

    616,953 members
    Harley-Davidson Motor Company
    Harley-Davidson Motor Company

    120,301 followers
    Milwaukee Press Club
    Milwaukee Press Club

    562 members
    Engaging Speakers
    Engaging Speakers

    2,793 members
    Big Shoes Network
    Big Shoes Network

    21,785 members

    See all See all following
    Learn the skills Lora has

    Writing a Press Release
    Writing a Press Release

    Viewers: 28,540
    Content Marketing: Getting Your Content Published
    Content Marketing: Getting Your Content Published

    Viewers: 4,697
    Ebooks: Distributing and Marketing
    Ebooks: Distributing and Marketing

    Viewers: 13,087

    See more courses
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    LinkedIn

QUOTED: "This rousing book with engaging characters should appeal to readers who enjoy adventurous superhero sagas."
"a thrilling tale with series potential that highlights science, spying, black history, and the importance of family."

Hyler , Lora L.: THE STUPENDOUS
ADVENTURES OF MIGHTY
MARTY HAYES
Kirkus Reviews.
(Mar. 15, 2018): From Book Review Index Plus. COPYRIGHT 2018 Kirkus Media LLC http://www.kirkusreviews.com/
Full Text:
Hyler , Lora L. THE STUPENDOUS ADVENTURES OF MIGHTY MARTY HAYES HenschelHAUS Publishing, Inc. (Indie) 3, 6
An African-American tween uses espionage skills and superpowers in this debut middle-grade novel.
Seventh-grader Marty Hayes is excited to work with the world-renowned CRISPR-Cas9 gene- editing kit in science class. But things go awry when insect eggs turn into mosquitoes and swarm the classroom. Miraculously, Marty reins them in. When his Granny hears what happened, she starts to worry that the world will discover that Marty has inherited superpowers that run in the family. She is in the Order of the Hannibal, a society of people with superpowers. Marty is able to materialize anything, especially with the help of his smartphone's drawing app. For example, he attempts to impress his crush, Aisha, by conjuring a jet pack at swim practice. Meanwhile, two suspicious men who are after the CRISPR launch a drone to capture its data. Marty and his best friend, Christopher, use spy tools to figure out who is sabotaging the class's CRISPR experiments, and eventually it's revealed that Wade, the school bully, is somehow involved. As Granny's anxiety over Marty's gifts escalates, she approaches him and explains his powers. While she gives him her Order of the Hannibal Medal to control and amplify his abilities, she asks him to refrain from employing them. Relieved his secret is out, Marty agrees. But on a visit to the International Spy Museum in Washington, D.C., a crisis arises. Will Marty save the day? Despite the superhero framework, Hyler's fast-paced tale deftly touches on scientific elements like genome study. In addition, she skillfully deals with some significant historical episodes in her narrative. For example, Granny recounts how her superpowers impacted integral events in the
1 of 2 5/24/18, 10:06 PM
http://go.galegroup.com/ps/marklist.do?actionCmd=GET_MA...
civil rights movement. But some threads of the story could be expanded. For instance, Aisha has superpowers and her grandmother is also in the Order, which is primarily chronicled in one chapter from the girl's viewpoint. Additionally, details about the Order are vague. Still, this leaves plenty of material for a possible sequel. This rousing book with engaging characters should appeal to readers who enjoy adventurous superhero sagas.
A thrilling tale with series potential that highlights science, spying, black history, and the importance of family.
Source Citation (MLA 8th Edition)
"Hyler , Lora L.: THE STUPENDOUS ADVENTURES OF MIGHTY MARTY HAYES."
Kirkus Reviews, 15 Mar. 2018. Book Review Index Plus, http://link.galegroup.com/apps/doc /A530650612/GPS?u=schlager&sid=GPS&xid=a6b20c6d. Accessed 24 May 2018.
Gale Document Number: GALE|A530650612
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"Hyler , Lora L.: THE STUPENDOUS ADVENTURES OF MIGHTY MARTY HAYES." Kirkus Reviews, 15 Mar. 2018. Book Review Index Plus, http://link.galegroup.com/apps/doc/A530650612/GPS?u=schlager&sid=GPS&xid=a6b20c6d. Accessed 24 May 2018.
  • WRCB TV
    http://www.wrcbtv.com/story/37612064/wisconsin-author-releases-debut-middle-grade-novel-on-march-6

    Word count: 543

    ess Release
    Wisconsin Author Releases Debut Middle Grade Novel on March 6
    Wisconsin author Lora Hyler adds to the superhero canon as Black Panther breaks world box office records. The Stupendous Adventures of Mighty Marty Hayes features a 12-year-old African-American superhero and a...

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    SOURCE Lora Hyler, Author

    GLENDALE, Wis., Feb. 28, 2018 /PRNewswire/ -- Wisconsin author Lora Hyler adds to the superhero canon as Black Panther breaks world box office records. The Stupendous Adventures of Mighty Marty Hayes features a 12-year-old African-American superhero and a multicultural cast of friends, who work on CRISPR-Cas9 in their 7th grade advanced science classroom, and love spy gadgets.

    She has written several award-winning screenplays. Her son, William and his multicultural band of friends growing up, served as inspiration for the novel. She's thrilled at the book's advance praise. "I've had an opportunity to share it with teachers and educators around the country, students and fellow authors, as well as readers abroad. The themes of superheroes, science and spy gadgets, with a sprinkling of American History seems to have Universal appeal," said Hyler.

    "Middle grade readers who pick up The Stupendous Adventures of Mighty Marty Hayes expecting a one-dimensional story of a young would-be scientist/superhero will find the read exciting, stimulating, and a powerful probe of heroism's roots and friendship's special challenges; highly recommended as a standout tale."
    - D. Donovan, Senior Reviewer, Midwest Book Review

    "An African-American tween uses espionage skills and superpowers in this debut middle-grade novel. Seventh-grader Marty Hayes is excited to work with the world-renowned CRISPR-Cas9 gene editing kit in science class. But things go awry…This rousing book with engaging characters should appeal to readers who enjoy adventurous superhero sagas. A thrilling tale with series potential that highlights science, spying, history, and the importance of family.
    - Kirkus Review

    "Smartly written, not only with the inclusion of science, the book also delights with a diverse cast of characters and well-placed references to civil rights' history and more. This could be an excellent jumping off point for some nonfiction reading about Harriet Tubman, the Tuskegee Airmen, Dr. Martin Luther King, Jr., and Ruby Bridges. I highly recommend this read."
    - Valerie Biel, author of Circle of Nine series, Lost Lake Press

    The Stupendous Adventures of Mighty Marty Hayes will be showcased at the upcoming Bologna Children's Book Fair from March 26-29 in Bologna, Italy.

    HenschelHAUS Publishing, Inc. will publish the planned three-part book series.

    Visit: www.hylercommunications.com/creative

    Lora Hyler is a resident of Glendale, Wis., a former radio news journalist, and corporate communications manager. She owns Hyler Communications, a public relations and marketing firm founded in 2001.

    CONTACT:
    Lora Hyler
    191057@email4pr.com
    1-414-520-0019

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  • Milwaukee Independent
    http://www.milwaukeeindependent.com/articles/glendale-authors-mighty-marty-hayes-combines-black-panther-harry-potter/

    Word count: 729

    QUOTED: "The themes of superheroes, science and spy gadgets, with a sprinkling of American History seems to have Universal appeal."
    "My son, William, was the inspiration. As he grew, I watched his interaction with his multicultural friends and the easy, joking chatter of boys."
    "I wanted a novel to appeal to a lot of kids, and began toying with the idea of superheroes."

    Glendale author’s “Mighty Marty Hayes” combines Black Panther with Harry Potter

    Posted by Staff | Mar 6, 2018 | Articles, Featured |

    “Smartly written, not only with the inclusion of science, the book also delights with a diverse cast of characters and well-placed references to civil rights history and more. This could be an excellent jumping off point for some nonfiction reading about Harriet Tubman, the Tuskegee Airmen, Dr. Martin Luther King, Jr., and Ruby Bridges. I highly recommend this read.” – Valerie Biel, author of Circle of Nine series, Lost Lake Press

    Milwaukee-based HenschelHAUS Publishing released the debut middle grade novel by Lora Hyler on March 6, in time for it to be showcased at the Children’s Book Fair in Bologna, Italy later this month.

    While Young Adult (YA) novels are targeted at ages 12 to 18, the core audience for Middle Grade books are 8 to 12-year-olds. Hyler stated she was thrilled at the book’s advance praise.

    “I’ve had an opportunity to share it with teachers and educators around the country, students and fellow authors, as well as readers abroad,” said Hyler. “The themes of superheroes, science and spy gadgets, with a sprinkling of American History seems to have Universal appeal.”

    In The Stupendous Adventures of Mighty Marty Hayes, the multicultural superhero story revolves around the 7th grade students of Windsor Middle School, who are starting the new school year in their Advanced Science class.

    The group has the opportunity to work on CRISPR-Cas9, a genome editing tool that has been creating a buzz in the science world because it enables medical researchers to alter sections of the DNA sequence.

    The main character Marty, a 12-year-old African-American boy, shares a passion for science and all things spy-related with his best friend, Christopher. The two witness strange incidents involving their abilities and soon begin testing their new found super powers with classmate Aisha.

    In the process, they awaken similar powers in the school bully, Wade, who is manipulated by international criminals to steal valuable CRISPR-Cas9 data.

    Constantly monitored by a stealth high-tech drone, Marty, Christopher, and Aisha band together to form the multicultural superhero team of “Advanced Science 303” and stop the theft at their beloved International Spy Museum in Washington, DC.

    “My son, William, was the inspiration. As he grew, I watched his interaction with his multicultural friends and the easy, joking chatter of boys,” said Hyler. “I wanted a novel to appeal to a lot of kids, and began toying with the idea of superheroes, science, spy gadgets, with a little history added for good measure. After a visit to the International Spy Museum, I was hooked.”

    In the story, Marty shows his skill in navigating science, and managing his evolving and uncertain powers. A central theme in the adventure follows his exploration of maturity in a rapidly-changing world. Family ties are also important to Marty’s character development, as he learns choices do not take place in a vacuum of peer relationships, but embrace the entirety of his world and everything he holds dear.

    Young readers get a dose of history as they learn of past spies of color, and how Marty’s Granny used her superpowers to aid Dr. Martin Luther King, Jr. in during the Civil Rights era.

    A sequel book to The Stupendous Adventures of Mighty Marty Hayes is expected in 2019, and the next chapter of the series will focus on Aisha and her girl power of science wizardry, spy gadgets, superhero night vision.

    “Middle grade readers who pick up ‘The Stupendous Adventures of Mighty Marty Hayes’ expecting a one-dimensional story of a young would-be scientist/superhero will find the read exciting, stimulating, and a powerful probe of heroism’s roots and friendship’s special challenges; highly recommended as a standout tale.” – D. Donovan, Senior Reviewer at Midwest Book Review.