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Appadurai, Arjun

WORK TITLE: Banking on Words
WORK NOTES:
PSEUDONYM(S):
BIRTHDATE: 1949
WEBSITE: http://www.arjunappadurai.org/
CITY:
STATE:
COUNTRY:
NATIONALITY:

https://en.wikipedia.org/wiki/Arjun_Appadurai * http://steinhardt.nyu.edu/faculty/Arjun_Appadurai * http://www.indiana.edu/~wanthro/theory_pages/Appadurai.htm * http://www.arjunappadurai.org/bio/ * http://www.arjunappadurai.org/cv/

RESEARCHER NOTES:

PERSONAL

Born February 4, 1949, in Bombay (now Mumbai), India.

EDUCATION:

Brandeis University, B.A. (magna cum laude), 1970; University of Chicago, M.A., 1973, Ph.D., 1976.

ADDRESS

  • Office - Department of Media, Culture, and Communication, Steinhardt School of Culture, Education, and Human Development, New York University, 239 Greene St., New York, NY 10003.

CAREER

University of Pennsylvania, Philadelphia, assistant professor, 1976-81, associate professor, 1981-87, professor of anthropology, 1987-92, Holland Chair, 1989-92, codirector of Center for Transnational Cultural Studies, 1989-92, director of Office of Education National Resource Center for South Asia, 1991-92; University of Chicago, Chicago, IL, Barbara E. and Richard J. Franke Professor of Humanities, 1992-96, professor of anthropology, South Asian languages and civilizations, Samuel N. Harper Distinguished Service Professor, 2002-01, director of Chicago Humanities Institute, 1992-96,  director of Globalization Project, 1996-2002, director and chair of Initiative on Cities and Globalization, 2002-03, member of executive committee, Council for Advanced Studies on Peace and International Cooperation, beginning 1995, member of faculty board, Human Rights Program, 1998-99; Yale University, New Haven, CT, William K. Lanman Jr. Professor of International Studies and professor of anthropology, political science, and sociology, 2002-03; New School, New York, NY, John Dewey Professor of Social Sciences, 2004-08, provost and senior vice president for academic affairs, 2004-06, senior advisor for global initiatives, 2006-07; New York University, New York City, Paulette Goddard Professor of Media, Culture, and Communication, 2008–, and senior fellow at Institute of Public Knowledge.

Fellow at  Center for Advanced Study in the Behavioral Sciences, Palo Alto, CA, 1984-85, and Institute for Advanced Study, Princeton, NJ, 1989-90; Stanford University, visiting  scholar, 1990; fellow of Open Society Institute, 1997-98, and Institute for the Human Sciences, Vienna, Austria. University of British Columbia, Joan Carlisle-Irving Lecturer, 2006; University of Utrecht, public lecturer, 2010; Osmania University, public lecturer, 2012; King’s College, London, M.N. Srinivasan Memorial Lecturer, 2014; Oxford University, Astor Visiting Lecturer, 2014; Erasmus University, honorary professor; visiting professor at École des hautes études en sciences sociales, Harvard University, University of Amsterdam, University of Delhi, University of Iowa, University of Michigan, and University of the Witwatersrand; Tata Institute for Social Sciences, Tata Chair Professor; guest lecturer at institutions around the world; frequent speaker at professional meetings and conferences.

Max-Planck Institute for the Study of Religious and Ethnic Diversity, senior research partner; Interdisciplinary Network on Globalization, cofounder and codirector; Partners for Urban Knowledge, Action, and Research, founder and president; consultant to Ford Foundation, UNESCO, United Nations Development Programme, World Bank, and Infosys Foundation. Conducted field work in India, 1981-82, 1984-85.

MEMBER:

American Academy of Arts and Sciences (fellow).

AWARDS:

Fellow of John D. and Catherine T. MacArthur Foundation, 1989-90; senior Loeb fellow in design, Harvard University, 2011; Mondi Migranti Prize, Genoa, Italy, 2012; honorary doctorate, Erasmus University, 2013; grants from American Council on Learned Societies/Social Science Research Council, Ford Foundation, National Science Foundation, and Rockefeller Foundation.

WRITINGS

  • Worship and Conflict under Colonial Rule: A South Indian Case, Cambridge University Press (New York, NY), 1981
  • (Editor) The Social Life of Things: Commodities in Cultural Perspective, Cambridge University Press (New York, NY), 1986
  • (Editor, with Frank J. Korom and Margaret A. Mills) Gender, Genre, and Power in South Asian Expressive Traditions, University of Pennsylvania Press (Philadelphia, PA), 1991
  • Modernity at Large: Cultural Dimensions of Globalization, University of Minnesota Press (Minneapolis, MN), 1996
  • (Editor) Globalization, Duke University Press (Durham, NC), 2001
  • Fear of Small Numbers: An Essay on the Geography of Anger, Duke University Press (Durham, NC), 2006
  • (Editor, with Arien Mack, and author of introduction) India's World: The Politics of Creativity in a Globalized Society, Rain Tree (New Delhi, India), 2012
  • The Future as Cultural Fact: Essays on the Global Condition, Verso Books (New York, NY), 2013
  • Banking on Words: The Failure of Language in the Age of Derivative Finance, University of Chicago Press (Chicago, IL), 2016

Contributor to other edited works, including Culture and Public Action, edited by V. Rao and M. Walton, Stanford University Press, 2003; Media and Cultural Studies: Keywords, edited by Meenakshi Gigi Durham and Douglas M. Kellner, Blackwell Publishing, 2006; Mumbai’s Barefoot Researchers, Partners for Urban Knowledge, Action, and Research (Mumbai, India), 2008; and Can There Be Life without the Other? edited by Antonio Pinto Ribeiro, Carcanet Press, 2010. Coeditor of book series “Bodies, Texts, Commodities,” Duke University Press, 1992–; member of editorial board of “Public Worlds” series, University of Minnesota, 1992–. Contributor to scholarly journals, including ARTIndia, Environment and Urbanization, Globalization, Societies, and Education, Items and Issues, and Transcultural Studies. Assistant editor for South Asia, Journal of Asian Studies, 1983-86; associate editor, Public Culture, 1988-89, and American Ethnologist, 1989-94; guest editor, India, 1987, and Cultural Anthropology, 1988; member of editorial board, Social Archaeology, 1998–, Political Geography, 2001–, and Social Research, 2004–.

Appadurai’s work has been translated into Chinese, Dutch, French, German, Italian, Japanese, Portuguese, and Spanish.

SIDELIGHTS

Arjun Appadurai has been described as a social anthropologist, a cultural theorist, and a globalization expert whose specialties include the sociology of economics and the analysis of word usage. He has won praise for his fluency in a wide range of scholarly disciplines, from history to literature, finance to philosophy. He began his career as a teacher of cultural anthropology and expanded his interests outward from there.

Appadurai was born in the former Bombay to a family steeped in the Tamil Brahmin culture. He immigrated to the United States as a university student in the late 1960s and earned his first degree in 1970. Since then, Appadurai has taught or lectured at prestigious universities across the United States, most recently at New York University, where he is also a senior fellow at the Institute for Public Knowledge. He created other research organizations tailored to his specific combination of interests. “I have pursued the relationship between culture and economy starting in the early 1980’s,” he commented in an interview posted in the NYU Steinhardt News, ever since he realized that “economic decisions are always shot through with cultural assumptions.”

Modernity at Large and The Future as Cultural Fact

Much of Appadurai’s ongoing research expands upon views expressed in Modernity at Large: Cultural Dimensions of Globalization. In it, Sergio Fielder observed in Social Analysis, “he explores the impact of globalization on everyday worlds,” specifically in terms of “nationalism, violence, and social justice.” He posits that globalization, aided by the proliferation of electronic media, has erased geographical boundaries that once confined ethnic conflict and national or cultural identity. Appadurai points to several variants of the traditional concept of “landscape.” He dubs them ethnoscape, mediascape, technoscape, financescape, and ideoscape. These “scapes” represent “a flow of communication and identification that can cross many borders,” Fielder explained. This fluidity has increased confusion over identity issues and contributed to a sense of betrayal, and even led to violence.

Nearly twenty years later, Appadurai revisited the topic of globalization in The Future as Cultural Fact: Essays on the Global Condition. Most of the essays were previously published, but here they are presented side by side. He reaches back as far as 1986, when he coined the phrase “the social life of things.” He emphasizes that daily life is always a fluid concept, impacted by crises of the economy, the environment, and the political climate.

Fear of Small Numbers

A recurring theme of Appadurai’s work takes center stage in Fear of Small Numbers: An Essay on the Geography of Anger. Published in the early years of the new century, this short volume offers an anthropological perspective on terrorism and global turmoil. Appadurai explains that one weakness of nationalism, or the variant that he calls ethnonationalism, is that it is based on the construct that one group is superior to another. The dominant group is driven by fear to disenfranchise the minority that it sees as a threat, and the target minority resists out of anger. Fear and anger can now spread with the speed of an Internet connection. Globalization enables a minority, despite its small number, to occupy space of international proportions; its position within that space underscores the inequalities that separate it from the surrounding population. Further, globalization enables individuals and small groups to mount a resistance with relative anonymity and flexibility, whereas nations are hampered by their very visibility and rigidity.

Appadurai addresses his arguments to an educated readership. Chapter titles range from the arcane (“From Ethnocide to Ideocide”) to the familiar (“Globalization and Violence”), but the narrative is more scholarly than conversational. In his review posted at the Canadian Journal of Sociology Online, Joe Galbo observed that Appadurai analyzes specifics such as suicide bombers, ethnic cleansing, and incidents of televised brutality, but avoids comparative national or cultural examples. Still, Galbo credited Appadurai with “an eye for everyday experience, a feeling for the importance of social solidarity, an understanding of the culture and psychology of purity, and certainty and uncertainty.”

Banking on Words

Appadurai speaks the language of anthropology, which can be daunting for the general reader. Narendar Pani began a review at Hindu Online by cautioning that Banking on Words: The Failure of Language in the Age of Derivative Finance “is not for those who like no more than an occasional dip in the social sciences.” For those who do, he added, it offers a rewarding “approach to understanding a crisis whose effects are still being felt.” In this volume, as summarized by Jack David Eller in the Anthropology Review Database, Appadurai analyzes “what happens when the social relations and practices of contemporary finance actually generate mistrust and encourage malfeasance.”

Appadurai attributes the financial crisis of 2007 and 2008, in part, to misleading and disingenuous language. He argues, in the simplest terms, that a contract such as a mortgage represents a promise. The risk of a broken promise can be offset by the promise of another contract–a derivative–which can lead to a whole chain of risky investments based on confusion over the difference between possibility and probability. Appadurai suggests that language was manipulated to lure unsophisticated investors into risky deals and mask unethical activities, which exacerbated the 2007 crisis by spawning a concurrent crash of the mortgage and housing markets.

Pani felt that Appadurai overstated “some of the consequences of the … crisis,” but credited the author for “path-breaking strides … towards recognising the linguistic in the financial.” In fact, according to Eller, Appadurai “portends the death of the familiar contract and its underlying promise.”

BIOCRIT

PERIODICALS

  • Australian Journal of Anthropology, 2003, Ade Peace, review of Globalization, p. 266.

  • Choice, April, 2016, review of  Banking on Words: The Failure of Language in the Age of Derivative Finance, p. 1206.

  • International Migration Review, winter, 1998, D.A. deZoysa, review of Modernity at Large: Cultural Dimensions of Globalization, p. 1073.

  • Journal of World History, spring, 2000, Gijbert Oonk, review of Modernity at Large, p. 157.

  • Reference & Research Book News, December, 2013, review of The Future as Cultural Fact: Essays on the Global Condition.

  • Social Analysis, summer, 2002, Sergio Fielder, review of Modernity at Large, p. 164.

ONLINE

  • Anthropology of Christianity Bibliography Blog, http://www.blogs.hss.ed.ac.uk/ (April 18, 2013), Naomi Haynes, review of The Future as Cultural Fact.

  • Anthropology Review Database, http://wings.buffalo.edu/ (January 31, 2016), Jack David Eller, review of Banking on Words.

  • Arjun Appadurai Home Page, http://www.arjunappadurai.org (March 11, 2017).

  • Canadian Journal of Sociology Online, http://www.cjsonline.ca/ (March 11, 2017),  Joe Galbo, review of Fear of Small Numbers: An Essay on the Geography of Anger.

  • Erasmus School of History, Culture, and Communication Web site, https://www.eshcc.eur.nl/ (March 11, 2017), author profile.

  • Hindu Online, http://www.thehindu.com/ (May 14, 2016), Narendar Pani, review of Banking on Words.

  • NYU Steinhardt News, http://steinhardt.nyu.edu/ (December 3, 2015), author interview.*

  • Worship and Conflict under Colonial Rule: A South Indian Case Cambridge University Press (New York, NY), 1981
  • The Social Life of Things: Commodities in Cultural Perspective Cambridge University Press (New York, NY), 1986
  • Gender, Genre, and Power in South Asian Expressive Traditions University of Pennsylvania Press (Philadelphia, PA), 1991
  • Modernity at Large: Cultural Dimensions of Globalization University of Minnesota Press (Minneapolis, MN), 1996
  • Globalization Duke University Press (Durham, NC), 2001
  • Fear of Small Numbers: An Essay on the Geography of Anger Duke University Press (Durham, NC), 2006
  • India's World: The Politics of Creativity in a Globalized Society Rain Tree (New Delhi, India), 2012
  • The Future as Cultural Fact: Essays on the Global Condition Verso Books (New York, NY), 2013
  • Banking on Words: The Failure of Language in the Age of Derivative Finance University of Chicago Press (Chicago, IL), 2016
1. Banking on words : the failure of language in the age of derivative finance LCCN 2015009033 Type of material Book Personal name Appadurai, Arjun, 1949- author. Main title Banking on words : the failure of language in the age of derivative finance / Arjun Appadurai. Published/Produced Chicago ; London : The University of Chicago Press, [2016]. Description viii, 180 pages ; 23 cm ISBN 9780226318639 (cloth : alk. paper) 9780226318776 (pbk. : alk. paper) Shelf Location FLM2016 026990 CALL NUMBER HG6024.A3 A67 2016 OVERFLOWJ34 Request in Jefferson or Adams Building Reading Rooms (FLM2) Shelf Location FLM2016 120104 CALL NUMBER HG6024.A3 A67 2016 OVERFLOWJ34 Request in Jefferson or Adams Building Reading Rooms (FLM2) 2. The Future as cultural fact: essays on the global condition LCCN 2012289834 Type of material Book Main title The Future as cultural fact: essays on the global condition / Arjun Appadurai. Published/Created London ; New York : Verso Books , 2013. Description viii, 328 p.; 24 cm. ISBN 9781844679829 (pbk.) 1844679829 9781844679836 (hbk.) 1844679837 (hbk.) Links Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1312/2012289834-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy1312/2012289834-d.html CALL NUMBER JZ1318 .F87 2013 Copy 2 Request in Jefferson or Adams Building Reading Rooms Shelf Location FLM2014 000696 CALL NUMBER JZ1318 .F87 2013 OVERFLOWA5S Request in Jefferson or Adams Building Reading Rooms (FLM1) 3. India's world : the politics of creativity in a globalized society LCCN 2012354629 Type of material Book Main title India's world : the politics of creativity in a globalized society / edited by Arjun Appadurai and Arien Mack ; with an introduction by Arjun Appadurai. Published/Created New Delhi : Rain Tree, an imprint of Rupa Publications, 2012. Description xv, 266 p. : ill. ; 23 cm. ISBN 9788129119575 8129119579 Links Table of contents only http://www.loc.gov/catdir/toc/fy13pdf05/2012354629.html Shelf Location FLM2013 021799 CALL NUMBER HM1271 .I565 2012 OVERFLOWA5S Request in Jefferson or Adams Building Reading Rooms (FLM1) 4. Mumbai's barefoot researchers LCCN 2013334258 Type of material Book Personal name Appadurai, Arjun, 1949- author. Main title Mumbai's barefoot researchers / writers, Arjun Appadurai [and seven others] ; edited by editor's collective, PUKAR. Edition First edition. Published/Produced Mumbai : PUKAR (Partners for Urban Knowledge, Action and Research, 2008. Description 213 pages : illustrations (chiefly color) ; 27 cm Shelf Location FLM2016 026079 CALL NUMBER H62.5.I4 A67 2008 OVERFLOWJ34 Request in Jefferson or Adams Building Reading Rooms (FLM2) 5. Fear of small numbers : an essay on the geography of anger LCCN 2005037849 Type of material Book Personal name Appadurai, Arjun, 1949- Main title Fear of small numbers : an essay on the geography of anger / Arjun Appadurai. Published/Created Durham : Duke University Press, 2006. Description xiii, 153 p. ; 21 cm. ISBN 0822338343 (cloth : alk. paper) 0822338637 (pbk. : alk. paper) 9780822338635 Links Table of contents http://www.loc.gov/catdir/toc/ecip066/2005037849.html CALL NUMBER HM1121 .A67 2006 Copy 1 Request in Jefferson or Adams Building Reading Rooms CALL NUMBER HM1121 .A67 2006 FT MEADE Copy 2 Request in Jefferson or Adams Building Reading Rooms - STORED OFFSITE 6. Globalization LCCN 2001023877 Type of material Book Main title Globalization / edited by Arjun Appadurai. Published/Created Durham, NC : Duke University Press, 2001. Description 334 p. : ill., col. map ; 25 cm. ISBN 0822327252 (cloth : alk. paper) 0822327236 (pbk. : alk. paper) CALL NUMBER JZ1318 .G5787 2001 Copy 1 Request in Jefferson or Adams Building Reading Rooms 7. Dead certainty ethnic violence in the era of globalization : eighth Punitham Tiruchelvam memorial lecture delivered on January 31, 1998 LCCN 99935241 Type of material Book Personal name Appadurai, Arjun, 1949- Main title Dead certainty [microform] : ethnic violence in the era of globalization : eighth Punitham Tiruchelvam memorial lecture delivered on January 31, 1998 / Arjun Appadurai. Published/Created [Colombo? : s.n., 1998] Description 38 p. ; 22 cm. CALL NUMBER Microfiche 99/63012 (D) Request in Asian Reading Room (Jefferson, LJ150) 8. Modernity at large : cultural dimensions of globalization LCCN 96009276 Type of material Book Personal name Appadurai, Arjun, 1949- Main title Modernity at large : cultural dimensions of globalization / Arjun Appadurai. Published/Created Minneapolis, Minn. : University of Minnesota Press, c1996. Description xi, 229 p. ; 24 cm. ISBN 0816627924 (acid-free paper) 0816627932 (pbk. : acid-free paper) CALL NUMBER HM101 .A644 1996 Copy 1 Request in Jefferson or Adams Building Reading Rooms CALL NUMBER HM101 .A644 1996 FT MEADE Copy 2 Request in Jefferson or Adams Building Reading Rooms - STORED OFFSITE 9. Gender, genre, and power in South Asian expressive traditions LCCN 91002711 Type of material Book Main title Gender, genre, and power in South Asian expressive traditions / edited by Arjun Appadurai, Frank J. Korom, and Margaret A. Mills. Published/Created Philadelphia : University of Pennsylvania Press, c1991. Description x, 486 p. : ill., 1 map ; 24 cm. ISBN 0812230825 (cloth : acid-free paper) 0812213378 (pbk. : acid-free paper) Shelf Location FLM2015 102721 CALL NUMBER GR302 .G46 1991 OVERFLOWJ34 Request in Jefferson or Adams Building Reading Rooms (FLM2) CALL NUMBER GR302 .G46 1991 FT MEADE Copy 2 Request in Jefferson or Adams Building Reading Rooms - STORED OFFSITE 10. The Social life of things : commodities in cultural perspective LCCN 85019529 Type of material Book Main title The Social life of things : commodities in cultural perspective / edited by Arjun Appadurai. Published/Created Cambridge [Cambridgeshire] ; New York : Cambridge University Press, c1986. Description xiv, 329 p. ; 24 cm. ISBN 0521323517 Links Table of contents http://www.loc.gov/catdir/toc/cam032/85019529.html Publisher description http://www.loc.gov/catdir/description/cam031/85019529.html CALL NUMBER GN450 .S63 1986 Copy 1 Request in Jefferson or Adams Building Reading Rooms 11. Worship and conflict under colonial rule : a South Indian case LCCN 80024508 Type of material Book Personal name Appadurai, Arjun, 1949- Main title Worship and conflict under colonial rule : a South Indian case / Arjun Appadurai. Published/Created Cambridge [Eng.] ; New York : Cambridge University Press, 1981. Description x, 266 p. ; 22 cm. ISBN 0521231221 Links Publisher description http://www.loc.gov/catdir/enhancements/fy0803/80024508-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0803/80024508-t.html CALL NUMBER BL2003 .A66 Copy 1 Request in Jefferson or Adams Building Reading Rooms 12. Worship and conflict in south India the case of the Srī Pārtasārati Svāmi Temple, 1800-1973. LCCN 94896112 Type of material Book Personal name Appadurai, Arjun, 1949- Main title Worship and conflict in south India [microform] : the case of the Srī Pārtasārati Svāmi Temple, 1800-1973. Published/Created 1976. Description xi, 378 l. CALL NUMBER Microfilm 49025 Copy 1 Request in Microform & Electronic Resources Center (Jefferson, LJ139)
  • LOC Authorities -

    LC control no.: n 80127955

    Descriptive conventions:
    rda

    Personal name heading:
    Appadurai, Arjun, 1949-

    Variant(s): Arjun Appadurai, 1949-
    Appaduari, Arjun, 1949-

    Field of activity: Anthropology

    Affiliation: New School University Yale University

    Profession or occupation:
    College teachers Authors

    Found in: His Worship and confl. under col. rule, 1981: t.p. (Arjun
    Appadurai, Dept. Anthropol., Univ. Pa.) pub. blurb (b.
    Bombay 2/4/49; Ph.D. Univ. Chicago)
    Mehrfach belichtet, c2003: colophon (Arjun Appaduari;
    Appadurai)
    Email correspondence with the publisher, Jan. 12, 2005 (The
    correct name is Arjun Appadurai; the variant name Arjun
    Appaduari that appears in the colophon is incorrect)
    ¿Hacia dónde se dirigen los valores?, 2006: title page
    (Arjun Appadurai: antropólogo. Es rector de la New
    School University [Nueva York], y ha sido profesor en la
    Universidad de Yale)

    Associated language:
    eng

    ================================================================================

    LIBRARY OF CONGRESS AUTHORITIES
    Library of Congress
    101 Independence Ave., SE
    Washington, DC 20540

    Questions? Contact: ils@loc.gov

  • Arjun Appadurai Home Page - http://www.arjunappadurai.org/

    Arjun Appadurai is the Goddard Professor in Media, Culture and Communication at New York University, where he is also Senior Fellow at the Institute for Public Knowledge. He serves as Honorary Professor in the Department of Media and Communication, Erasmus University, Rotterdam, Tata Chair Professor at The Tata Institute for Social Sciences, Mumbai and as a Senior Research Partner at the Max-Planck Institute for Religious and Ethnic Diversity, Gottingen. He was previously Senior Advisor for Global Initiatives at The New School in New York City, where he also held a Distinguished Professorship as the John Dewey Distinguished Professor in the Social Sciences. Arjun Appadurai was the Provost and Vice President for Academic Affairs at The New School from 2004-2006. He was formerly the William K. Lanman Jr. Professor of International Studies, Professor of Anthropology, and Director of the Center on Cities and Globalization at Yale University. Appadurai is the founder and now the President of PUKAR (Partners for Urban Knowledge Action and Research), a non-profit organization based in and oriented to the city of Mumbai (India).

    Professor Appadurai was born and educated in Bombay. He graduated from St. Xavier’s High School and took his Intermediate Arts degree from Elphinstone College before coming to the United States. He earned his B.A. from Brandeis University in 1967, and his M.A. (1973) and Ph.D. (1976) from The Committee on Social Thought at the University of Chicago.

    During his academic career, he has also held professorial chairs at Yale University, the University of Chicago and the University of Pennsylvania, and has held visiting appointments at the École des Hautes Études en Sciences Sociales (Paris), the University of Delhi, the University of Michigan, the University of Amsterdam, the University of Iowa, Columbia University and New York University. He has authored numerous books and scholarly articles, including Fear of Small Numbers: An Essay on the Geography of Anger (Duke 2006) and Modernity at Large: Cultural Dimensions of Globalization, (Minnesota 1996; Oxford India 1997). His books have been translated into French, German, Spanish, Portuguese, Japanese, Chinese and Italian.

    Arjun Appadurai has held numerous fellowships and scholarships and has received several scholarly honors, including residential fellowships at the Center for Advanced Study in the Behavioral Sciences in Palo Alto (California) and the Institute for Advanced Study in Princeton, and an Individual Research Fellowship from the Open Society Institute (New York). He was elected a Fellow of the American Academy of Arts and Sciences in 1997. In 2013, he was awarded an honorary doctorate by Erasmus University in the Netherlands.

    He has also served as a consultant or advisor to a wide range of public and private organizations, including many major foundations (Ford, MacArthur, and Rockefeller); UNESCO; UNDP; the World Bank; the National Endowment for the Humanities; the National Science Foundation; and the Infosys Foundation. He currently serves on the Advisory Board for the Asian Art Initiative at the Solomon Guggenheim Museum and on the Scientific Advisory Board of the Forum D’Avignon in Paris.

    Appadurai’s latest book, The Future as a Cultural Fact: Essays on the Global Condition was published by Verso in 2013.

    CV

    ARJUN APPADURAI
    Goddard Professor of Media, Culture, and Communication

    OFFICE ADDRESS
    New York University
    Steinhardt School
    Department of Media, Culture, and Communication
    239 Greene Street
    New York, NY 10003
    tel. 001-917-734-8904
    appadurai@nyu.edu

    ADDITIONAL AFFILIATIONS
    Honorary Professor, Erasmus University, Rotterdam; Senior Research Partner, Max-Planck Institute for the Study of Religious and Ethnic Diversity, Gottingen, Germany; Tata Chair Professor, Tata Institute for Social Sciences, Mumbai, India

    PREVIOUS POSITIONS
    John Dewey Professor in the Social Sciences, The New School (2004 – 2008); Senior Advisor for Global Initiatives, The New School (2006- 07); Provost and Senior Vice President for Academic Affairs at The New School (2004 – 2006); William K. Lanman Jr. Professor of International Studies at Yale University (Prof. Of Anthropology, Political Science and Sociology); Director and Chair, Initiative on Cities and Globalization (2002- 2003); Samuel N. Harper Distinguished Service Professor, University of Chicago (2001-2002); Director, Globalization Project; Professor of Anthropology; Professor of South Asian Languages and Civilizations (1996-2002); Director, Chicago Humanities Institute, and Barbara E. and Richard J. Franke Professor in the Humanities, University of Chicago (1992-96); Professor of Anthropology, University of Pennsylvania (1987-92) and Consulting Curator, Asian Section, University Museum, University of Pennsylvania; Associate Professor of Anthropology, University of Pennsylvania (1981-87); Assistant Professor of Anthropology, University of Pennsylvania (1976-1981)

    EDUCATIONAL BACKGROUND
    Ph.D. Social Thought, University of Chicago, Chicago, IL (1976)
    M.A. Social Thought, University of Chicago, Chicago, IL (1973)
    B.A. History, Brandeis University, Waltham, MA (1970)
    Intermediate Arts, University of Bombay, India (1967)

    VISITING PROFESSORSHIPS
    University of Michigan, University of Iowa, Stanford University, Harvard University, EHESS (Paris), University of Delhi, University of Amsterdam, Witwatersrand University

    FELLOWSHIPS, GRANTS, AND HONORS

    Astor Visiting Lecturer, University of Oxford (2014)
    Honorary doctorate, Erasmus University, Rotterdam (2013)
    New York University, Marron Institute for project on “Cities, Media, Social Justice” (2013- 2015)
    Mondi Migranti Prize, Genoa, Italy (2012)
    Senior Loeb Fellow, Graduate School of Design, Harvard University (2011)
    Rockefeller Foundation, 3-year grant (Co-PI), ($750,000) to Harvard School of Public Health, PUKAR (Partners for Urban Knowledge Action and Research), Mumbai, and New York University (2008-2011)
    Ford Foundation, “Grassroots Globalization,” 3-year Individual Research and Writing Grant, ($300,000) (1999-2002)
    Fellow, American Academy of Arts and Sciences (1997- Present)
    Open Society Institute, Individual Fellowship Award, Grant for project on “Ethnic Violence in the Era of Globalization,” ($100,000) (1997-1998)
    MacArthur Foundation, Globalization Project, ($150,000), Chicago Humanities Institute (1995-1998)
    “Public Spheres and the Globalization of Media,” ($250,000), Chicago Humanities Institute, Rockefeller Foundation, Post-doctoral Residency Fellowships in the Humanities (1993-1997)
    The Research Fund, University of Pennsylvania (with Carol A. Breckenridge), Grant for project on “Consuming the Indian Way: Advertising and the Indian Diaspora” ($24,000) (1992)
    Visiting Scholar, Department of Anthropology, Stanford University (1990)
    MacArthur Foundation Fellow, the Institute for Advanced Study, Princeton (1989-1990)
    Hollin Chair in Anthropology, University of Pennsylvania (1989-1992)
    The Research Fund, University of Pennsylvania (with Carol A. Breckenridge), Grant for project on “Public Culture in Twentieth Century India” ($15,000) (1986)
    Fellow, Center for Advanced Study in the Behavioral Sciences, Palo Alto (1984-1985)
    Fellowship Support, Center for Advanced Study in Behavioral Sciences (through NSF Grant BNS #8011494) (1984-1985)
    SSRC Post-Doctoral Research Grant for project on peasant thought in Western India (1984-1985)
    National Science Foundation Grant No. BNS-8105360 ($27,135) for project entitled “Cultural Model of Consumption Decisions in an Indian Peasant Community” (1981-1983)
    American Institute of Indian Studies (Senior Fellowship) for fieldwork in Maharashtra, India (1981-1982)
    ACLS/SSRC Joint Committee on South Asia, $4,500 for archival research in London (1981)
    Faculty Research Fellowship, University of Pennsylvania (1980)
    Awarded Marc Perry Galler Prize, University of Chicago, for best doctoral dissertation in the Social Sciences (1976)
    Visiting Scholar, Center for the Study of World Religions, Harvard University (1975-1976)
    Kent Fellow, Danforth Foundation (1972-1975)
    Wien International Scholar, Brandeis University (1967-1970)
    Graduated Magna cum laude, Brandeis University (1970)

    MAJOR LECTURES

    MN Srinivasan Memorial Lecture: “The Ecology of Failure: Reflections on Democracy, Participation and Development”, King’s College London (March 2014)
    Honorary Symposium at Erasmus University, Rotterdam (November 2013)
    Public Lecture, Johannesburg Workshop in Theory and Criticism, University of the Witwatersrand (June 2013)
    Keynote at “Speculation in India: Imaginaries of Indian economies”, University of Copenhagen (March 2013)
    Keynote at “The Human Economy Conference: Economy and Democracy”, University of Pretoria (August 2013)
    Lecture at School of Arts and Aesthetics, Jawahar Lal Nehru University, Delhi (January 2013)
    Keynote at “The Cosmopolitanism of the Urban Poor”, University of Milan, Bicocca (November 2012)
    Speaker at “New Directions in Global History”, University of Oxford (September 2012)
    Public Lecture, “Imperialism and Modernity: Europe’s Rear-View Mirror and the Colonial Encounter”, Osmania University, Hyderabad (January 2012)
    Keynote at “Unpacking the Nano: The Price of the World’s Most Affordable Car”, Cornell University (March 2011)
    Keynote at “In the Life of Cities: Parallel Narratives of the Urban”, Harvard Graduate School of Design (March 2011)
    Public Lecture, “Truth be said: Concerning the Postsecular”, Center for the Humanities, Utrecht University (June 2010)
    Keynote at “Beyond Multiculturalism? Envisioning the Immigration Society”, Haus der Kulturen der Welt, Berlin (June 2009)
    Inaugural Lecture at Cluster of Excellence “Asia and Europe in a Global Context”, Heidelberg University (October 2008)
    Joan Carlisle-Irving Lecture Series, The University of British Columbia, Vancouver (November 2006)
    Keynote at University of Connecticut Law School, Association for the Study of Law, Culture and the Humanities, Hartford (March 2004)
    Keynote at “Should Globalization be made more Democratic?” UNESCO Conference, Paris (March 2004)
    Keynote Lecture, ACLA at Global Ethnic Literatures Seminar (GELS) (April 2004)
    Roth Symond Lecture, Yale Department of the History of Art and Yale School of Architecture Symposium on “Local Sites of Global Practice: Modernism and the Middle East,” New Haven (April 2003)
    Keynote Lecture, International Conference on “Cosmopolitanism and the Nation-State,” Patna, India (February 2001)
    Seeger Lecture 2000, “Remake, Recall, Remix: Globalization and the Aesthetics of Repetition,” Annual Meeting of the Society for Ethnomusicology, Toronto (November 2000)
    Keynote Lecture, Conference on “Commodification and Identities: Social Life of Things Revisited,” Amsterdam (June 1999)
    The Wertheim Lecture 2000, “Globalization and Area Studies: The Future of a False Opposition,” Centre for Asian Studies, Amsterdam (June 2000)
    Keynote Lecture, International Conference on “Global Flows/Local Fissures: Urban Antagonisms Revisited,” World Academy for Local Government and Democracy, Istanbul (May 1999)
    Inaugural Lecture, Globalization Program, University of Minnesota (October 1998)
    Keynote Lecture, International Conference on “Globalization and the Social Sciences in Africa,” Johannesburg (September 1998)
    4th Justice K.T. Telang Endowment Lecture, The Asiatic Society, Mumbai (February 1998)
    Eighth Punitham Thiruchelvan Memorial Lecture, Center for Ethnic Studies, Colombo (January 1998)
    Annual Lecture, School for Oriental and African Studies (SOAS), London (November 1997)
    Keynote Lecture, Annual Meeting of the Association of Social Anthropologists in Israel, Jerusalem (March 1997)
    Ecumene Lecture, Association of American Geographers, Annual Meetings, Chicago (March 1995)
    Keynote Lecture, The Twenty-first Annual Conference on South Asia, University of Wisconsin, Madison (November 1992)
    Inaugural Lecture, Center for Critical Analysis of Contemporary Culture (CCACC), Rutgers University (October 1992)
    Keynote Speaker, 15th Annual Conference, Society of Dance History Scholars, University of California-Riverside (February 1992)
    Ford Lecturer, Collegiate Division of the Social Sciences, University of Chicago (February 1992)

    Additional distinguished lectures (between 2004 and 2014)
    The New School, Cooper-Union University, University of Tokyo, American University in Cairo, Gottingen University, House of World Cultures (Berlin), Gulbenkian Foundation (Lisbon), Beijing University (China), University of Ljubljana (Slovenia), Central European University (Budapest), Humboldt University (Berlin), University of Cambridge (UK), University of Pretoria (South Africa), University of Oxford (UK), University of California, Los Angeles (USA), Stanford University (USA), Jawaharlal Nehru University, Delhi (India), University of Punjab, Chandigarh (India), University of Hyderabad (India)

    RESEARCH EXPERIENCE
    Library Research, Indian Office Library and British Museum, London, 1974, 1977.
    Ethnographic and archival research in Madras, India, Summer 1977 and 1973-74.
    Fieldwork in rural Maharashtra State, India, 1981-82.
    Fieldwork in Madras, Bombay and Delhi, Winter 1986 and Winter 1988 (short-term).
    Fieldwork in Bombay, Winter 1995-96, Fall 1997, Spring 1998.
    Fieldwork in India, South Africa, Philippines, 1999–present.

    LANGUAGES
    French, Hindi, Marathi, Tamil

    RESEARCH/TEACHING INTERESTS
    Historical anthropology; anthropology of globalization: ethnic violence, consumption, space and housing; international civil society; urban South Asia

    UNIVERSITY ADMINISTRATIVE EXPERIENCE
    University of Pennsylvania

    Member, Graduate Groups in Oriental Studies, Religious Studies and International Relations, 1978-92.
    Member, Steering Committee, Ethnohistory Program, 1977-92.
    Member, Center for Art and Symbolic Studies, 1978-87.
    Chairman, South Asia Regional Studies, Fellowships Committee, 1978-80.
    Chairman, Faculty of Arts and Sciences Advisory Committee on Urban Studies Major, 1982-83.
    Member, School of Arts and Sciences Advisory Committee on Undergraduate Education, 1983-85.
    Member, FAS Committee on Academic Freedom and Responsibility, 1983-84.
    Member, Advisory Board, Expedition (University Museum), 1982-87.
    Director, Ethnohistory Program, 1983-84.
    Chairman, Leon Lecture Committee, 1985-86.
    Undergraduate Chair, South Asia Regional Studies, 1985-87.
    Graduate Group Chair, South Asia Regional Studies, 1985-87.
    Member, Faculty Council, Lauder Institute (Wharton School), 1986-88.
    Member, Social Science Divisional Planning Committee, SAS, 1986.
    Member, Editorial Board, Series in Contemporary Ethnography, University of Pennsylvania Press, 1986-92.
    Member, Faculty Search Committee for Dean of the Faculty of Arts and Sciences, 1987-88.
    Member, Linguistics Department Internal Review Committee, 1987-88.
    Member, Senate Committee on the Faculty, 1987-88.
    Member, Advisory Board, Center for Cultural Studies, 1987-92.
    Faculty Associate, Graduate Communications Program, The Annenberg School of Communications, 1987-90.
    Member, Search Committee, Dean of the School of Arts and Sciences, 1987-88.
    Member, Personnel Committee, (All appointments and promotions), School of Arts and Sciences, 1988-90.
    Member, Cultural Studies Committee, 1988-92.
    Co-Chair, Ethnohistory Program, 1989-92.
    Chair, South Asia Regional Studies Department, 1991-92.
    Director, Office of Education National Resource Center for South Asia, 1991-92.
    Co-Director, Center for Transnational Cultural Studies, 1989-92.

    The University of Chicago

    Director, Chicago Humanities Institute, 1992-96
    Member, Provost’s Council on Research, 1992-94.
    Member, Committee on Minority Recruitment and Retention, The College, 1992-93.
    Chair, Faculty Search Committee, Department of Anthropology, 1994-95.
    Member, Ad Hoc Committee on International and Regional Programs, 1994-95.
    Director, Globalization Project, 1994-present.
    Member, Executive Committee, Council for Advanced Studies on Peace and International Cooperation (CASPIC), 1995-present.
    Chair, Appointments Committee, Department of Anthropology, 1996-97.
    Member, Governing Board, Center for International Studies, 1996-present.
    Member, Ad Hoc Committee on Undergraduate International Studies Concentration, 1996.
    Member, Faculty Governing Board, Center for Continuing Studies, 1996-98.
    Member, Faculty Board, Human Rights Program, 1998-99.

    Yale University

    Director and Chair, Initiative on Cities and Globalization (2002- )
    Advisory Board, Asian-American Cultural Center (2002- )
    Advisor, Yale World Fellows Program (2002)

    The New School

    Provost and Senior Vice President for Academic Affairs (Jan 2004 – June 2006)
    Senior Advisor for Global Initiatives (Office of the President) (July 2006-December 2008)

    New York University

    Provost’s Advisory Committee on Academic Priorities

    ADMINISTRATIVE EXPERIENCE (PROFESSIONAL)

    General

    Member, North American Working Group, Committee on the Anthropology of Food, International Union of Anthropological and Ethnological Sciences, 1978-79.
    Member, South Asia Council of the Association for Asian Studies, 1980-83.
    Trustee (University of Pennsylvania), American Institute of Indian Studies, 1985-86.
    Member, Program Committee, Society for Cultural Anthropology, 1985-86.
    Vice-President, American Institute of Indian Studies, 1985-88.
    Deputy Director, National Resource Center (Title VI) for South Asia, 1985-88.
    Member, Joint Committee on South Asia of the Social Science Research Council and the American Council of Learned Societies, 1986-91.
    Chairman, Selection Committee, American Institute of Indian Studies, 1986-87.
    Member, Advisory Panel for Social/Cultural Anthropology, National Science Foundation, 1986-87.
    Member (elected), Executive Committee, American Institute of Indian Studies, 1986-89.
    Member, Forum on Public Communication, Center for Psycho-Social Studies, Chicago, 1988-92.
    Member, Working Group on Technology and Development: Alternative Approaches, World Institute for Development Economics Research, United Nations University, Helsinki, 1986-89.
    Member, Research Advisory Board, Center for Transcultural Studies, Chicago, 1991- 1998.
    Member, Comparative and Transnational Advisory Panel, Social Science Research Council, 1992.
    Member, Task Force on the Future of International Programs, Social Science Research Council, Winter-Spring, 1994.
    Member, The Smithsonian Advisory Council, 1994-97.
    Honorary Associate, Center for the Comparative Study of Religion and Society, Faculty of Political and Social Sciences, University of Amsterdam, 1994-present.
    Advisory Board, Amsterdam School for Cultural Analysis, Theory and Interpretation (ASCA), University of Amsterdam, 1994-present.
    Member, Steering Committee, Consortium of Humanities Centers and Institutes, 1994-1995.
    Member, International Advisory Board, International Forum for U.S. Studies, University of Iowa, 1995-1998.
    Member, Selection Committee, Rockefeller Foundation Postdoctoral Residency Programs, Arts and Humanities, 1996.
    Member, Governing Board, Center for the Study of Arts and Culture, Washington, D.C., 1996-1999.
    Member, Advisory Panel, Ford Foundation Initiative on “Crossing Borders: Revitalizing Area Studies,” 1997- 2001
    Member, Advisory Board, Institute of Cultural Pluralism (Transnational Center of Human Sciences), Rio de Janeiro, 1997-present.
    Member, International Advisory Board, Amsterdam School for Social Science Research, 1998-present.
    Member, Board of Directors, Social Science Research Council, New York, 1998-2001.
    Senior Advisor, Project on Cultural Policies for Human Development, Bank of Sweden Tercentenary Foundation, 2001
    Member, Advisory Committee on Civic Empowerment and Cultural Issues, World Bank (2001 – present)
    Advisor and Consultant on Cultural Policy, UNESCO (1997- present)
    Member, Scientific Advisory Board, Forum D’Avignon, Paris, (2010-present)
    Member, Asian Art Advisory Council, Guggenheim Museum, New York (2009-present)
    Member, International Advisory Board, Humboldt Forum, Berlin (2010-present)
    Senior Advisor, Forum on Cultural Theory, Baroda, India

    Editorial

    Editorial Board, Social Research, 2004 –present.
    Editorial Board, Political Geography, 2001-present.
    Editorial Board, Social Archaeology, 2000-present.
    Member, International Scientific Council, Critique Internationale, CERI (Centre d’Études et de Recherches Internationales), Paris, 1998-present.
    Advisory Board, Positions, 1992-present.
    Member, Editorial Board, “Public Worlds” (Book Series), University of Minnesota, 1992-present.
    Co-editor (with Jean Comaroff and Judith Farquhar), “Bodies, Texts, Commodities” (Book Series, Duke University Press), 1992-present.
    Associate Editor, Public Culture, 1988-1999.
    Associate Editor, American Ethnologist, 1989-94.
    Advisory Board, Special Issue of Daedalus, (“Another India”), Fall 1989.
    Assistant Editor (South Asia), Journal of Asian Studies, 1983-86.

    PUBLICATIONS
    Books and edited collections
    2013 The Future as a Cultural Fact: Essays on the Global Condition. London: Verso

    2012 India’s World: The Politics of Creativity in a Globalized Society (New Delhi: Rupa)

    2011 Le Aspirazioni Nutrono la Democrazia. Milano: et al.

    Fear of Small Numbers: An Essay on the Geography of Anger. North Carolina: Duke University Press.

    2002 Globalization (edited volume). Durham, NC: Duke University Press

    2001 (Translation) Modernità in polvere. Rome: Meltemi

    1996 Modernity At Large: Cultural Dimensions of Globalization. Minneapolis: University of Minnesota Press.

    1991 Co-editor (with M. Mills and F. Korom, Eds.), Gender, Genre and Power in South Asian Expressive Traditions. Philadelphia: University of Pennsylvania Press.

    1988 Guest Editor, Special Issue of Cultural Anthropology on “Place and Voice in Anthropological Theory” (Vol. 3, No. 1).

    1987 Guest Editor (with Carol A. Breckenridge), Special Annual Issue of The India Magazine (New Delhi) on “Public Culture.”

    1986 The Social Life of Things: Commodities in Cultural Perspective (Edited Volume). New York: Cambridge University Press.

    1983 (Reprint). Worship and Conflict Under Colonial Rule: A South Indian Case. New Delhi: Orient Longman.

    1981 Worship and Conflict Under Colonial Rule: A South Indian Case. Cambridge: Cambridge University Press.

    ARTICLES
    2013 “Comparative Studies of South Asia, Africa and the Middle East,” Volume 33, Number 2, 2013, pp. 137-139. Duke University Press.

    2012 “The Spirit of Calculation”, Cambridge Anthropology, Volume 30, Number 1, Spring 2012 , pp. 3-17(15).

    2011 “The Ghost in the Financial Machine”, Public Culture Volume 23, Number 3 65: 517-539.

    2011 “What Does the Nano Want? Design As a Tool For Future-Building”, AAP (Architecture, Art, Planning), Cornell University (Summer 2011).

    2011 “How Histories Make Geographies”, Transcultural Studies, Vol. 1, No. 1. University of Heidelberg, On-Line Publication.

    2011 “Our Gandhi, Our Times,” Public Culture 23:2. Duke University Press.

    2010 “Dialogue, Risk and Conviviality” in Can There Be Life Without the Other? Antonio Pinto Ribeiro, Editor. Carcanet Press, Manchester.

    2009 “The Right to Research.” in Globalization, Societies and Education.
    Volume 4 (2) July.

    2007 “Hope and Democracy,” Public Culture 19:1. Duke University Press.

    2006 “The Thing Itself,” in Public Culture. Winter 18.1.

    2006 “A man behind scapes: An Interview with Arjun Appadurai.” Tehri Rantanen, Global Media and Communication. 2: 7-19.

    2006 “Disjuncture and Difference in the Global Cultural Economy,” in Media and Cultural Studies: Keywords, eds. Meenakshi Gigi Durham and Douglas M. Kellner. Blackwell Publishing.

    2005 “The Thing Itself,” in ARTIndia. Volume IX. Issue IV.

    2005 EIDOS Interview with Arjun Appadurai. “Glocalisation” Issue No. 1. St. Xavier’s College Mumbai.

    2005 “Materiality in the Future of Anthropology,” in Commodification: Things, Agency and Identities. (The Social Life of Things Revisited) eds. Wim van Binsbergen and Peter Geschiere. LIT Verlag.

    2004 “Minorities and the Production of Daily Peace,” in Feelings Are Always Local, V2_Publishing/NA I Publishers, Rotterdam.

    2003 “I&I Interview with Arjun Appadurai,” Items and Issues, 4 (4), Winter 2003/2004: 24-27.

    2003 “The Capacity to Aspire,” in Culture and Public Action, eds. V. Rao and M. Walton. Stanford University Press.

    2003 “Archive and Aspiration,” in Information is Alive, Joke Brouwer and Arjen Mulder (Editors): 14-25. Rotterdam: V2_Publishing/NAI Publishers.

    2002 “The Right to Participate in the Work of the Imagination” (Interview with Arjen Mulder), TransUrbanism: 33-46. Rotterdamn: V2_Publishing/NAI Publishers.

    2002 “Cultural Diversity: A Conceptual Platform,” UNESCO Declaration on Cultural Diversity, Cultural Diversity Series #1. Paris: UNESCO.

    2002 “Broken Promises,” Foreign Policy, September/October: 42-44.

    2002 “Deep Democracy: Urban Governmentality and the Horizon of Politics,” Environment and Urbanization 13 (2), October 2001: 23-43.

    2002 “Deep Democracy: Urban Government and the Horizon of Politics,” Public Culture 14 (1): 21-47.

    2001 “The Globalization of Archaeology and Heritage: A Discussion with Arjun Appadurai,” in Journal of Social Archaeology. 1 (1):35-49.

    2000 (with Katerina Stenou) “Sustainable Development and the Future of Belonging,” in World Culture Report 2000. Paris: UNESCO Publishing, 111-123.

    2000 “Globalization and Area Studies: The Future of a False Opposition.” Wertheim Lecture 2000. Amsterdam: Centre for Asian Studies.

    2000 “Savoir, circulation et biographie collective,” L’Homme. 156: 29-38.

    2000 “Spectral Housing and Urban Cleansing: Notes on Millennial Mumbai,” in Public Culture, Special Issue on Cosmopolitanism, (Eds.: C. Breckenridge, H. Bhabha, D. Chakrabarty, S. Pollock). 12 (3): 627-651.

    2000 “Grassroots Globalization and the Research Imagination,” in Public Culture, Special Issue on Globalization, (Ed.: Arjun Appadurai). 12 (1):1-19.

    2000 “The Grounds of the Nation-State: Identity, Violence and Territory,” Nationalism and Internationalism in the Post-Cold War Era. K. Goldmann, U. Hannerz, and C. Westin (Eds.). London: Routledge.

    1999 “The Bomb, Bombay, Mumbai,” Fellow Observer (Open Society Institute, New York) II: I: 10-11.

    1999 “Gift Trapped,” University of Chicago Magazine December: 35-37.

    1999 “Historical Memory, Global Movements and Violence: Paul Gilroy and Arjun Appadurai in Conversation,” Interview by V. Bell. Theory, Culture & Society 16(2): 21-40.

    1999 “Public Culture,” Oxford India Companion to Sociology and Social Anthropology. Veena Das (Ed.). New Delhi: Oxford University Press.

    1999 (Reprint, with James Holston) “Cities and Citizenship,” Cities and Citizenship. J. Holston (Ed.). Durham and London: Duke University Press.

    1999 “Globalization and the Research Imagination,” International Social Science Journal, 160 (June 1999).

    1998 “How to Live Together: An Interview with Arjun Appadurai,” Interview by W. Burszta, F. Kujawinski, and T. Tabako. 2B (To Be): A Journal of Ideas 13: 106-112.

    1998 (Translation). “Globale ethische Räume,” Perspektiven der Weltgesellschaft. U. Beck (Ed.). Germany: Suhrkamp.

    1998 “Full Attachment,” Public Culture, Winter, 10:2.

    1998 “Dead Certainty: Ethnic Violence in the Era of Globalization,” Public Culture, Winter, 10:2.

    1997 (Translation – Chinese). “Disjuncture and Difference in the Global Cultural Economy,” Identity and Public Culture. S. C. K. Chan (Ed.). Hong Kong: Oxford University Press.

    1997 (Translation). “Notas para uma geografia pós-nacional,” Novos Estudos. 49 (November).

    1997 “The Research Ethic and the Spirit of Internationalism,” Items, Social Science Research Council, December, 51:4 (Part I), 55-60.

    1997 “Fieldwork in the Era of Globalization,” Anthropology and Humanism, 22:1.

    1997 “The Colonial Backdrop,” Afterimage, March/April, v. 24:5, 4-7.

    1996 (Translation). “Fogyasztás, idÿtartam, történelem,” Replika, 21/22 május 1996: 81-98.

    1996 “Off-White,” A.N.Y. (Architecture New York), Winter.

    1996 (with James Holston) “Cities and Citizenship,” Public Culture 8: 187-204.

    1996 “Diversity and Disciplinarity as Cultural Artifacts,” Disciplinarity and Dissent in Cultural Studies. C. Nelson and D. Gaonkar (Eds.). New York: Routledge.

    1996 “Sovereignty Without Territoriality: Notes for a Postnational Geography,” The Geography of Identity. P. Yaeger (Ed.). Ann Arbor, Michigan: The University of Michigan Press, 40-58.

    1995 (Translation). “Le patriotisme et son avenir,” Futur Antérieur 27(1): 35-54.

    1995 (With Carol A. Breckenridge) “Public Modernity in India.” Introductory Essay, Consuming Modernity: Public Culture in a South Asian World. C.A. Breckenridge (Ed.). Minneapolis: University of Minnesota Press.

    1995 “Playing with Modernity: The Decolonization of Indian Cricket,” Consuming Modernity: Public Culture in a South Asian World. C.A. Breckenridge (Ed.). Minneapolis: University of Minnesota Press.

    1995 “The Production of Locality,” Counterwork. R. Fardon (Ed.). London: Routledge.

    1994 “Contesting the Popular in Africa,” Passages: A Chronicle of the Humanities 8: 1.

    1994 (Translation). “Indiase Kookkunst,” In Mijn Vaders Huis II. A. Ramdas (Ed.). Amsterdam: Uitgeverij Jan Mets.

    1993 “The Geography of Canonicity,” What is Fundamental? The Committee on Social Thought. Chicago: The University of Chicago: 3-12.

    1993 (Reprint) “Consumption, Duration and History,” Streams of Cultural Capital. D. Palumbo-Liu and H. U. Gumbrecht (eds.). Stanford: Stanford University Press.

    1993 “Consumption, Duration and History,” Stanford Literary Review 10 (1-2, Spring-Fall): 11-23.

    1993 (Reprint) “Disjuncture and Difference in the Global Cultural Economy,” The Phantom Public Sphere. Bruce Robbins (Ed.). Minneapolis: University of Minnesota Press, 269-295.

    1993 “The Heart of Whiteness,” Callaloo 16: 797-807.

    1993 “Patriotism and Its Futures,” Public Culture (3) 5: 411-429, Spring 1993.

    1993 “Number in the Colonial Imagination,” Orientalism and the Post-Colonial Predicament. C.A. Breckenridge and P. van der Veer (eds.). Philadelphia: University of Pennsylvania Press.

    1992 “Father Britto,” Polygraph 5: 248-250.

    1992 (Reprint). “Putting Hierarchy in its Place,” Rereading Cultural Anthropology. G. E. Marcus (Ed.). Durham and London: Duke University Press.

    1991 “Afterword,” Gender, Genre, and South Asian Expressive Traditions. A. Appadurai, F. J. Korom and M. A. Mills (Eds.). Philadelphia: University of Pennsylvania Press.

    1991 (With F. J. Korom and M. A. Mills) “Introduction,” Gender, Genre, and South Asian Expressive Traditions. Philadelphia: University of Pennsylvania Press.

    1991 (With Carol A. Breckenridge) “Museums are Good to Think: Heritage on View in India,” Museums and Their Communities: The Politics of Public Culture. I. Karp, S. Levine and T. Ybarra-Frausto (Eds.). Washington, D.C.: Smithsonian Institution Press, 34-55.

    1991 “Global Ethnoscapes: Notes and Queries for a Transnational Anthropology,” Interventions: Anthropologies of the Present. R.G. Fox (Ed.). Santa Fe: School of American Research, 191-210.

    1991 (With Carol A. Breckenridge) “Marriage, Migration and Money: Mira Nair’s Cinema of Displacement,” Visual Anthropology 4 (1, Spring): 95-102.

    1991 “Dietary Improvisation in an Agricultural Economy,” Diet and Domestic Life in Society. Sharman et. al. (Eds.). Philadelphia: Temple University Press, 207-232.

    1990 (with Carol A. Breckenridge) “Public Culture in Late 20 th- Century India,” Items 44 (4), December 1990: 77-80.

    1990 “Technology and the Reproduction of Values in Western India,” Dominating Knowledge: Development, Culture and Resistance. S.A. Marglin and F.A. Marglin (Eds.). Oxford: Clarendon Press.

    1990 “Topographies of the Self: Praise and Emotion in Hindu India,” Affecting Discourse: Anthropological Essays on Emotions and Social Life. C. Lutz and L. Abu-Lughod (Eds.). New York and London: Cambridge University Press: 92-112.

    1990 “Disjuncture and Difference in the Global Cultural Economy,” Theory, Culture and Society 7 (2 and 3, July): 295-310 (Short Version).

    1990 “Disjuncture and Difference in the Global Cultural Economy,” Public Culture (2) 2: 1-24 (Long Version).

    1989 “Small-Scale Techniques and Large-Scale Objectives,” Conversations Between Economists and Anthropologists. P. Bardhan (Ed.). New Delhi: Oxford University Press, 250-282.

    1989 “Transformations in the Culture of Agriculture,” Contemporary Indian Tradition . Carla Borden (Ed.). The Smithsonian Institution Press: Washington and London, 173-186.

    1988 (With Carol Breckenridge) “Why Public Culture?” Public Culture 1 (1, Fall): 5-9.

    1988 “Imagined Worlds: The Decolonization of Cricket,” The Olympics and Cultural Exchange. S.P. Kang, J. McAloon and R. da Matta (Eds.). Seoul: Hanyang University, Institute for Ethnographic Studies, 163-190.

    1988 “Comment on Francis Zimmerman, The Jungle and the Aroma of Meats,” Social Science and Medicine 27 (3): 206-207.

    1988 “Putting Hierarchy in its Place,” Cultural Anthropology 3 (1, February): 37-50.

    1988 “Place and Voice in Anthropological Theory,” Cultural Anthropology 3 (1, February): 16-20.

    1988 “How to Make a National Cuisine: Cookbooks in Contemporary India,” Comparative Studies in Society and History 30 (1, January): 3-24.

    1987 “Street Culture,” The India Magazine 8 (1, December): 2-23.

    1987 “The Indian Cow,” Encyclopaedia of Asian History. New York: The Asia Society and Scribner and Sons, Volume 1: 347.

    1987 “Hinduism,” Encyclopaedia of Asian History. New York: The Asia Society and Scribner and Sons, Volume 2: 56-59.

    1986 “Is Homo Hierarchicus – A Review Essay,” American Ethnologist 13 (4): 745-761.

    1986 “Center and Periphery in Anthropological Theory,” Comparative Studies in Society and History 28 (2): 356-361.

    1986 (with Wilhelm Halbfass) “History of the Study of Indian Religions,” Encyclopaedia of Religion. Mircea Eliade, Editor. Macmillan, New York.

    1986 “Commodities and the Politics of Value,” Introductory Essay, The Social Life of Things: Commodities in Cultural Perspective. A. Appadurai (Ed.).Cambridge University Press, 3-63.

    1985 “Gratitude as a Social Mode in South India,” Ethos 13 (3, Fall): 236-245.

    1985 (Review) “Understanding Green Revolutions: Agrarian Change and Development Planning in South Asia,” Tim P. Bayliss-Smith and Sudhir Wanmali, eds., Third World Quarterly (London).

    1985 (Review) “The Cult of the Goddess Pattini, by G. Obeyesekere,” Journal of Asian Studies 44 (3, May): 647-649.

    1984 “How Moral is South Asia’s Economy? — A Review Essay,” Journal of Asian Studies 43 (3, May): 481-497.

    1984 (with Gregory Possehl) “Cow,” Man and Animals: Living, Working and Changing Together. Philadelphia: University Museum, University of Pennsylvania: 47-56.

    1984 “Wells in Western India: Irrigation and Cooperation in an Agricultural Society,” Expedition 26 (3): 3-14.

    1983 “The Puzzling Status of Brahman Temple Priests in Hindu India,” South Asian Anthropologist 4 (1, March): 43-52.

    1981 “Royal Rituals and Cultural Change,” Reviews in Anthropology 8 (2, Spring): 121-138.

    1981 “The Past as a Scarce Resource,” Man (N.S.) 16 (2, June): 201-219.

    1981 “Gastro-Politics in Hindu South Asia,” American Ethnologist 8 (3, August): 494-511.

    1981 (Review) “Gopal Krishna, ed., Contributions to South Asian Studies 1, Delhi, Oxford University Press,” American Ethnologist 8 (1, February): 211-212.

    1980 “Comment on Female Lingam: Interchangeable Symbols and Paradoxical Associations of Hindu Gods and Goddesses by G. Eichinger Ferro-Luzzi,” Current Anthropology 21 (1, February): 54.

    1978 “Understanding Gandhi,” Childhood and Selfhood: Essays on Tradition, Religion and Modernity in the Psychology of Erik H. Erikson, P. Homans (Ed.).
    Lewisburg, Pennsylvania: Bucknell University Press: 113-43.

    1977 “Kings, Sects and Temples in South India, 1350-1700 A.D.,” Economic and Social History Review 14 (1): 47-73.

    1976 (with Carol A. Breckenridge) “The South Indian Temple: Authority, Honor and Redistribution,” Contributions to Indian Sociology 10 (2): 187-211.

    1974 “Right and Left Hand Castes in South India,” Indian Economic and Social History Review 11 (2-3): 216-259.

  • Wikipedia -

    Arjun Appadurai
    From Wikipedia, the free encyclopedia
    This biography of a living person needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately, especially if potentially libelous or harmful. (January 2008) (Learn how and when to remove this template message)
    Arjun Appadurai
    ArjunAppadurai.jpg
    Born 1949
    Mumbai, India
    Fields Anthropology
    Institutions New York University
    The New School
    Alma mater Brandeis University (B.A.)
    University of Chicago (M.A., Ph.D.)

    Arjun Appadurai (born 1949) is a contemporary social-cultural anthropologist recognised as a major theorist in globalization studies. In his anthropological work, he discusses the importance of the modernity of nation states and globalization.[1]

    Arjun Appadurai was born in 1949 and raised in Bombay, India, and went to the United States where he obtained a Ph.D. at the University of Chicago. He was the former University of Chicago professor of anthropology and South Asian Languages and Civilizations, Humanities Dean of the University of Chicago, director of the city center and globalization at Yale University, he was a senior tutor at New College of the Global Initiative, and the Education and Human Development Studies professor at NYU Steinhardt School of Culture. Arjun Appadurai has presided over Chicago globalization plan, as many public and private organizations (such as the Ford Foundation, the Rockefeller Foundation, UNESCO, the World Bank, etc.) consultant and long-term concern issues of globalization, modernity and ethnic conflicts. “Some of his most important works include Worship and Conflict under Colonial Rule (1981), Disjuncture and Difference in the Global Cultural Economy (1990), of which an expanded version is found in Modernity at Large (1996), and Fear of Small Numbers (2006). He was elected a Fellow of the American Academy of Arts and Sciences in 1997.”[2]

    Appadurai held many scholarships and grants, and has received numerous academic honors, including the Center for Advanced Study in the Behavioral Sciences (California) and the Institute for Advanced Study in Princeton, as well as individual research fellowship from the Open Society Institute (New York). He was elected Arts and Sciences in 1997, the American Academy of Sciences. In 2013, he was awarded an honorary doctorate Erasmus University in the Netherlands.

    He also served as a consultant or adviser, extensive public and private organizations, including many large foundations (Ford, MacArthur and Rockefeller); the UNESCO; UNDP; World Bank; the US National Endowment for the Humanities; National Science Foundation; and Infosys Foundation. He currently serves as the Asian Art Program Advisory Committee members in the Solomon Guggenheim Museum, and the forum D 'Avignon Paris Scientific Advisory Board.
    Anthropology

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    v t e

    Contents

    1 Early life
    2 Career
    2.1 New School
    2.2 New York University
    2.3 Affiliations
    3 Theory
    3.1 The social imaginary
    4 Publications
    5 See also
    6 References
    7 External links

    Early life

    Appadurai was born into a Tamil Brahmin family in Mumbai (Bombay), India and educated in India. He graduated from St. Xavier's High School, Fort, Mumbai, and earned his Intermediate Arts degree from Elphinstone College, Mumbai, before moving to the United States.

    He then received his B.A. from Brandeis University in 1970.
    Career

    He was formerly a professor at the University of Chicago where he received his M.A. (1973) and Ph.D (1976). After working there, he spent a brief time at Yale before going to the New School University. He currently is a faculty member of New York University's Media Culture and Communication department in the Steinhardt School. Some of his most important works include Worship and Conflict under Colonial Rule (1981), Disjuncture and Difference in the Global Cultural Economy (1990), of which an expanded version is found in Modernity at Large (1996), and Fear of Small Numbers (2006). In addition to his work on globalization, one of Appadurai's earlier publications, The Social Life of Things (1986), argues for the social dimension of commodities' values and meanings from an anthropological framework.[3] He was elected a Fellow of the American Academy of Arts and Sciences in 1997.[4]

    His doctoral work was based on the car festival held in the Parthasarathi temple in Triplicane, Madras. Arjun Appadurai is member of the Advisory Board of the Forum d'Avignon, international meetings of culture, the economy and the media.
    New School

    In 2004, after a brief time as administrator at Yale University, Appadurai became Provost of New School University. Appadurai's resignation from the Provost's office was announced January 30, 2006 by New School President Bob Kerrey. He held the John Dewey Distinguished Professorship in the Social Sciences at New School.[1] Appadurai became one of the more outspoken critics of President Kerrey when he attempted to appoint himself provost in 2008 [2].
    New York University

    In 2008 it was announced that Appadurai was appointed Goddard Professor of Media, Culture, and Communication at the NYU Steinhardt School of Culture, Education, and Human Development [5]
    Affiliations
    See also: Public Culture

    Appadurai is a co-founder of the academic journal Public Culture;[6] founder of the non-profit Partners for Urban Knowledge, Action and Research (PUKAR) in Mumbai; co-founder and co-director of Interdisciplinary Network on Globalization (ING); and a fellow of the American Academy of Arts and Sciences. He has served as a consultant or advisor to a wide range of public and private organizations, including the Ford, Rockefeller and MacArthur foundations; UNESCO; the World Bank; and the National Science Foundation.
    Theory

    In his best known work 'Disjuncture and Difference in the Global Cultural Economy' Appadurai lays out his meta theory of disjuncture. For him the ‘new global cultural economy has to be seen as a complex, overlapping, disjunctive order’.[7] This order is composed of different interrelated, yet disjunctive global cultural flows,[8] specifically the following five:

    ethnoscapes; the migration of people across cultures and borders,
    mediascapes; use of media that shapes the way we understand our imagined world
    technoscapes; cultural interactions due to the promotion of technology
    financescapes; the flux capital across borders
    ideoscapes; is the global flow of ideologies

    The social imaginary

    Appadurai articulated a view of cultural activity known as the social imaginary, which is composed of the five dimensions of global cultural flows.

    He describes his articulation of the imaginary as:

    The image, the imagined, the imaginary – these are all terms that direct us to something critical and new in global cultural processes: the imagination as a social practice. No longer mere fantasy (opium for the masses whose real work is somewhere else), no longer simple escape (from a world defined principally by more concrete purposes and structures), no longer elite pastime (thus not relevant to the lives of ordinary people), and no longer mere contemplation (irrelevant for new forms of desire and subjectivity), the imagination has become an organized field of social practices, a form of work (in the sense of both labor and culturally organized practice), and a form of negotiation between sites of agency (individuals) and globally defined fields of possibility. This unleashing of the imagination links the play of pastiche (in some settings) to the terror and coercion of states and their competitors. The imagination is now central to all forms of agency, is itself a social fact, and is the key component of the new global order.[9]

    Appadurai credits Benedict Anderson with developing notions of imagined communities. Some key figures who have worked on the imaginary are Cornelius Castoriadis, Charles Taylor, Jacques Lacan (who especially worked on the symbolic, in contrast with imaginary and the real), and Dilip Gaonkar. However, Appadurai's ethnography of urban social movements in the city of Mumbai has proved to be contentious with several scholars like the Canadian anthropologist, Judith Whitehead arguing that SPARC (an organization which Appadurai espouses as an instance of progressive social activism in housing) being complicit in the World Bank's agenda for re-developing Mumbai.
    Publications

    2013 The Future as Cultural Fact: Essays on the Global Condition. Verso.

    2012 Co-editor (with A. Mack) India's World: The Politics of Creativity in a Globalized Society. Rupa&Co.

    2007 Worship and Conflict under Colonial Rule: A South Indian Case. Cambridge University Press.

    2006 Fear of Small Numbers: An Essay on the Geography of Anger. Durham, NC: Duke University Press.

    2002 Globalization (edited volume). Durham, NC: Duke University Press.

    2001 Deep democracy: urban governmentality and the horizon of politics. Environment and Urbanization, (Vol. 13 No. 2), pp. 23–43.

    2001 La Modernidad Desbordada. (Translation of Modernity At Large) Uruguay and Argentina: Ediciones Trilces and Fondo de Cultura Economica de Argentina.

    2001 Apres le Colonialisme: Les Consequences Culturelles de la globalisation. (Translation of Modernity At Large) Paris: Payot.

    2001 Modernità in polvere. (Translation of Modernity At Large) Rome: Meltemi Editore.

    1996 Modernity At Large: Cultural Dimensions of Globalization. Minneapolis: University of Minnesota Press.

    1991 Co-editor (with M. Mills and F. Korom, Eds.), Gender, Genre and Power in South Asian Expressive Traditions. Philadelphia: University of Pennsylvania Press.

    1988 Guest Editor, Special Issue of Cultural Anthropology on “Place and Voice in Anthropological Theory” (Vol. 3, No. 1).

    1988 "How to Make a National Cuisine: Cookbooks in Contemporary India," Comparative Studies in Society and History (Vol. 31, No. 1): 3-24. 1987 Guest Editor (with Carol A. Breckenridge), Special Annual Issue of The India Magazine (New Delhi) on “Public Culture”.

    1986 The Social Life of Things: Commodities in Cultural Perspective (edited volume). New York: Cambridge University Press.

    1983 (Reprint). Worship and Conflict Under Colonial Rule: A South Indian Case. New Delhi: Orient Longman.

    1981 Worship and Conflict Under Colonial Rule: A South Indian Case. Cambridge: Cambridge University Press.

  • Erasmus School of History, Culture and Communication Web site - https://www.eshcc.eur.nl/english/personal/appadurai/

    Honorary Professor

    Biographical note

    Arjun Appadurai is the Paulette Goddard Professor in Media, Culture and Communication at New York University and Honorary Professor in the Department of Media and Communication of Erasmus University Rotterdam. He also holds visiting positions at the Tata Institute for Social Sciences (Mumbai, India) and The Max Planck Institute for the Study of Ethnic and Religious Diversity (Gottingen, Germany).

    Prof. Appadurai was educated in India and the United States and received his Ph.D. in 1976 from the Committee on Social Thought at the University of Chicago. He has held professorial Chairs at the University of Pennsylvania, The University of Chicago, Yale University and The New School and has had visiting appointments at Harvard University, the University of Delhi, the University of Paris and The University of Michigan. He has been a Visiting Fellow at numerous academic institutes including the Institute for Advanced Study (Princeton), the Center for Advanced Study in the Behavioral Sciences (Palo Alto), and the Institute for the Human Sciences (IWM) in Vienna. He is a Member of the American Academy of Arts and Sciences.

    Prof. Appadurai has published widely on the topics of globalization, transnational media, cities and the relationship of economics and culture. His most recent book is The Future as Cultural Fact: Essays in the Human Condition (Verso, 2013) and his forthcoming book is called Banking on Words: The Failure of Language in the Age of Derivative Finance (Chicago: In Press).

  • NYU Steinhardt News (New York University) - http://steinhardt.nyu.edu/news/2015/12/3/QA_with_Arjun_Appadurai_on_new_book_Banking_on_Words

    Q&A with Arjun Appadurai on new book “Banking on Words”

    With Banking on Words: The Failure of Language in the Age of Derivative Finance (University of Chicago Press), Arjun Appadurai, the Paulette Goddard Professor of Media, Culture, and Communication, delves into the culture of derivative finance and argues that the 2008 market collapse should be viewed ultimately as a failure of language. Long interested in “the sociology of economic action,” Appadurai’s latest project offers a probing cultural analysis of the global economic sphere. Professor Appadurai speaks to some of the book’s central themes in the following Q&A:

    You conceive of the market collapse as a failure of language, more specifically the dissolution of the "promise" as a performative speech act. What distinguishes the promises of derivative finance (or architecture of promises, as you refer to it) from prior capitalistic traditions?

    The primary difference between this architecture and previous similar ones is that it involves a contradiction between kept promises (those between derivative traders when they buy and sell "promises" to one another) and broken promises, such as in credit default swaps where derivatives make or lose on money based on the likelihood of broken promises in deals between others.

    You depict derivative finance as a technique for slicing and dicing the individual and then "reassembling these divided bits of the person" into a subject for financial gain. You liken this to the state of the "dividual," an erosion of the western idea of the individual. Yet in this concept of the dividual, you also identify a radical form of politics to counteract the financial market's "predatory dividualism." Can you outline this new form of politics and articulate the source of your optimism?

    This potentially progressive way of bringing together "dividuals" in new ways to challenge the domination of banks, corporations and finance professionals, can already be seen in the effort of various unions and pension funds to take charge of their own investments, the various student movements to re-structure student debt and the efforts of progressive hedge funds to distribute their profits to their stakeholders in a just manner.

    In all these cases, that part of ourselves which is "chopped up" into our profiles as students, workers, debtors, homeowners etc. can be re-possessed and mobilized in a manner which challenges the domination of predatory financial elites.

    Throughout the book you note with regret the limited engagement between the fields of economics, anthropology, sociology. Indeed you extend "an open invitation" to develop a new field of inquiry, one in which culture and finance are not divorced from each other. Which questions might benefit most from such interdisciplinary dialogue?

    There are many topics which would benefit from this engagement and some of them are already being discussed by economists, anthropologists and others. Examples include: the question of the meaning of money and why money seems always to produce desire for more money, even apart from what money can buy; the issue of the cultural horizon of aspirations and how aspirations for a better life can come out of very different approaches to increasing one's wealth; the problem of risk and of how different classes, cultures and countries present highly different levels of tolerance towards economic risk; the study of innovation and the extent to which innovation is a product of history, culture and public support of innovative thinking.

    You mention that your fascination with the sociology of economics began in graduate school and has informed much of your subsequent research and scholarship. Can you describe some of the intellectual pathways this involvement has taken over the decades?

    I was introduced to the work of Max Weber in my first year of graduate school at The University of Chicago and he has been my model of how not to recognize boundaries between sociology, politics, economics and world history. Equally, I have been greatly influenced by Clifford Geertz's work on the economies of Indonesia and Morocco in his great studies of agriculture and bazaars in the 1960's, which showed how <>, styles and values. Lastly, Albert Hirschman's way of thinking about the passions and the interests in his studies of markets, parties and politics remain a model of economics with a human face.

    In my own work,<< I have pursued the relationship between culture and economy starting in the early 1980’s>> in a series of articles on the culture of agriculture in India, in my work on “the social life of things,” in dialogues with development economists about the “capacity to aspire,” culminating in this most recent book on the logic of derivative finance.

Appadurai, Arjun. Banking on words: the failure of language in the age of derivative finance
R. Grossman
53.8 (Apr. 2016): p1206.
Copyright: COPYRIGHT 2016 American Library Association CHOICE
http://www.ala.org/acrl/choice/about

Appadurai, Arjun. Banking on words: the failure of language in the age of derivative finance. Chicago, 2016. 180p bibl Index afp ISBN 9780226318639 cloth, $67.50; ISBN 9780226318776 pbk, $22.50; ISBN 9780226318806 ebook, contact publisher for price

53-3576

HG6024

2015-9033 CIP

This book argues that the financial failure of 2007-08 was primarily a failure of language. Without denying the role of other factors (e.g., greed, ignorance, weak regulation, irresponsible risk-taking), Appadurai (media, culture, and communication, NYU; senior fellow, Institute for Public Knowledge) argues that the new role of language in the marketplace "is the condition of possibility for all these more easily identifiable flaws." Economists and linguists have devoted a considerable amount of attention in recent years to studying the importance of words, particularly policy makers' communications, written and verbal. Indeed, leaders of the US Federal Reserve, starting with the chairmanship of Ben Bernanke, have been far more forthcoming in communicating their ideas about and plans for policy. Even though Appadurai's emphasis on words is apt, he ignores previous episodes of financial turbulence and does not discuss how language in the 2007-08 episode differed from the language surrounding the crises of 1873, 1893, and 1907, the Great Depression, or other episodes. Such an explanation would have made the book more useful to economists and historians. Summing Up: ** Recommended. With reservations. Researchers and faculty.--R. Grossman, Wesleyan University

Grossman, R.
Source Citation (MLA 8th Edition)
Grossman, R. "Appadurai, Arjun. Banking on words: the failure of language in the age of derivative finance." CHOICE: Current Reviews for Academic Libraries, Apr. 2016, p. 1206. General OneFile, go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=schlager&v=2.1&id=GALE%7CA449661707&it=r&asid=b276643e183119159e7ed16d61fc428e. Accessed 22 Feb. 2017.

Gale Document Number: GALE|A449661707
The future as cultural fact: essays on the global condition
28.6 (Dec. 2013):
Copyright: COPYRIGHT 2013 Ringgold, Inc.
http://www.ringgold.com/

9781844679829

The future as cultural fact: essays on the global condition.

Appadurai, Arjun.

Verso

2013

328 pages

$29.95

JZ1318

In this sequel to 1996's Modernity at Large: Cultural Dimensions of Globalization, Appadurai (media, culture, and communication; New York U.) revisits his anthropological approach to globalization, first presenting a reworked essay from 1986 on "the social life of things" as they "move across regimes of value, enable new commodity paths, and bridge worlds far apart in space and time through their own capacity to morph, without losing their cultural significance" and then presenting chapters that reflect on his own journey through thinking about culture that are marked by the thematic issue of working through the discipline of anthropology's multidimensional approaches to culture and globalization, as well as Appadurai's debt to the insights of Max Weber. Another overarching theme reflects Appadurai's frequent studies of the Indian city of Mumbai (formerly Bombay), which address issues of housing, urban governmentality and politics, and lessons on ethical cosmopolitanism from the slums of Mumbai. Other significant topics addressed include the causes of ethnocidal campaigns in the era of globalization, nationalist mobilization through the private sphere and the world of the family, the social life of design, and research as a human right.

([c] Book News, Inc., Portland, OR)
Source Citation (MLA 8th Edition)
"The future as cultural fact: essays on the global condition." Reference & Research Book News, Dec. 2013. General OneFile, go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=schlager&v=2.1&id=GALE%7CA351466089&it=r&asid=aaa41dae092488f62ff1a7a27e50c9c3. Accessed 22 Feb. 2017.

Gale Document Number: GALE|A351466089
Globalization
Ade Peace
14.2 (Aug. 2003): p266.
Copyright: COPYRIGHT 2003 Wiley Periodicals, Inc.

Arjun Appadurai (ed.) Globalization. Durham and London: Duke University Press, 2001. Pp. 362, 3 photos, 1 map, figs., bibliog., index. US$64.95 (Hc.), ISBN 0-8223-2725-2; US$22.95 (Pb.), ISBN 0-8223-2723-6.

The torrent of publications on just about every conceivable dimension of global culture is somehow epitomised by this volume. Over 340 pages long, it includes pieces which are about as uneven, unconnected and, in some cases, uncertain in purpose, as can be imagined. At one end of the spectrum, there is a two-page item comprising three photographs of African women taken by the Senegalese video maker, writer and photographer Fatu Kande Senghor. The piece is titled 'On the Predicament of the Sign: The Modern African Woman's Claim to Locality', but since no text at all accompanies the photographs, the reader is provided with no clue as to likely connections between title and image. At the other end of the spectrum, there is a theoretical blockbuster by the American sociologist Saskia Sassen which is titled 'Spatialities and Temporalities of the Global: Elements for a Theorization'. Sassen's concern is with the 'considerable internal differentiation and growing mutual imbrication' between the global and national, and to this end, '(t)he theoretical and methodological task of this essay will be one of detecting/constructing the social thickness of these dimensions with the aim of developing a suitably textured understanding of dynamic spaces of overlap and interaction' (p.261). If this is the language that you speak, there are 20 unremitting pages of it for you to savour, each of which systematically obliterates any conception of social agency as most anthropologists would understand that term.

There are, however, three essays which are worth drawing to the attention of an anthropological readership, the first being Arjun Appadurai's 'Grassroots Globalization and the Research Imagination'. Although this is the first essay in the volume, Appadurai does not take on the customary editorial role of drawing out, ordering and assessing themes, issues and ideas which run through the collection. In fact, much of the essay is drawn from two earlier publications. Yet Appadurai has an important point to make: among the many relations of disjuncture, difference and division constituted between the multiple flows of global culture, one of the most significant is 'a growing disjuncture between the globalization of knowledge and the knowledge of globalization' (p.4). By way of response, Appadurai argues, it becomes increasingly important to exploit the globally enhanced role of the imagination in social life by breathing new life into area studies. Appadurai is aware of the substantially loaded nature of the conce pt of area studies: the boundaries and the parameters of contemporary areas of significance are different from those which informed earlier anthropological approaches; and their analysis will require more in the way of collaborative research than the discipline has been accustomed to. It is, however, from this kind of research that new knowledge can be created and thus provide the oxygen for transnational advocacy networks, the type of political alliance Appadurai considers most appropriate to realising grassroots improvement and reform under global conditions.

The second paper worth reading is by Steven Feld. 'A Sweet Lullaby for World Music' examines the trajectory of world music from the 1960s when, faced with the absolute dominance of Western music, it had a distinctly populist ring to it, through to the 1990s, by which time it had become not only the object of ceaseless media attention but had been thoroughly commoditised as well. Other social analysts have traced this trajectory before now in relation to specific genres of world music, and generally ended up by lamenting the resultant loss of authenticity (for which read, 'primitiveness'.) But in addition to describing this slice of global cultural history with admirable clarity, Feld's assessment is more complex: whilst world music is, on the one hand, appraised through the trope of anxiety, on the other hand, there is always the trope of celebration, and it is the contradictory relation between the two which is analytically intriguing. In the second part of his article, Feld provides a fascinating narrative from the rich and complex discourse generated by, and circulating around, world music, an account which well illustrates his general argument. He charts the saga-like progress of a Baegu lullaby as it becomes part of transnational cultural flow. Multiple renderings of the sweet lullaby, Rorogwela, eventually resulted in international recognition and substantial financial gain: but behind that register of success lay a story of labyrinthine cultural politics which involved, amongst many others, the renowned saxophonist Jan Garbarek, the Norwegian Press Council, and Feld himself. Feld's point is this:

... even this introductory accounting begins to make clear how companies, performers, recordists, organizations and media can now find their identities embroiled in complex multilocal song histories. These histories can be reviewed as signs of anxious and celebratory contradictions in world music and as signs of globalisation's uneven naturalisation. (p. 210)

The third important paper is by Anna Tsing and it is a tour de force from which many important analytic lessons can be gleaned. Tsing's concern is to detail the brief but remarkable history of the goldmining company Bre-X, the brainchild of a semi-educated Canadian bankrupt who went to Indonesia looking for investment opportunities at about the same time as Australian mining companies were pulling out. Bre-X struck gold in 1992 and created a kind of Kalimantan Klondike: its growth was spectacular by any standards and, as the word spread, thousands of (especially North American) investors rushed to invest their savings in the company. Yet when the company was taken over by the corporate mining behemoth Freeport, Bre-X was revealed to be a total sham. Far from being the greatest gold strike ever, '(t)here was nothing there' (p.157).

How to explain all this? For Tsing, it is to be understood as a rich and elaborate cultural performance, a highly imaginative conjuring trick, which wove a wide range of interests, ideas and images into a vastly seductive web, the appeal of which became transnational in scope. Tsing focuses on the interrelationship between three key variables, finance capital (predominantly from outside Indonesia), franchise cronyism (rife inside the country, above all in the ranks of the elite), and frontier culture (in which Kalimantan is constructed as a place of mystery, fable and untold promise). She details how these combined into 'a great fire', (p.1 63) a vast conflagration which had enormous consequences for socially and spatially dispersed populations in different parts of the world. Like Feld, Tsing emphasises the diversity of people who become involved in an economic and political project in which any distinction between the local and the global instantly proves hypothetical. The art of conjuring which brought Bre -X into spectacular being was 'practiced not only by Bre-X officers and employees but also by the analysts, reporters, investors and regulators who formed their retinue' (p.168). In this world of trickery, magic and myth making, Tsing accords a distinct iconic place to contracts of work (CoWs) without which mining cannot take place in Indonesia. Once accessed however, the CoW becomes a fetish object, a miraculous thing, which has the power to create an exceptional range of unrivalled opportunities, above all the spectacular accumulation of private and national wealth.

The contributions by Tsing and Feld make absolutely clear why it is so important for social anthropologists, when faced with the complexities of global culture, to continue to hold on, as the former puts it, 'to a disciplinary heritage of attention to up-close detail' (p.160). Tsing in particular demonstrates that by doing so we can throw light on global processes of critical significance whilst at the same time 'freeing critical imaginations from the specter of neo-liberal conquest' and detailing how the flux and flow of latter day capitalism ceaselessly creates 'new sources of hope, and, of course, new nightmares' (p.188).

Peace, Ade
Source Citation (MLA 8th Edition)
Peace, Ade. "Globalization." The Australian Journal of Anthropology, vol. 14, no. 2, 2003, p. 266+. General OneFile, go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=schlager&v=2.1&id=GALE%7CA105657591&it=r&asid=121a16ee15a55304e4134867adcec18f. Accessed 22 Feb. 2017.

Gale Document Number: GALE|A105657591
Arjun Appadurai, Modernity at Large: Cultural Dimensions of Globalization
Sergio Fielder
46.2 (Summer 2002): p164.
Copyright: COPYRIGHT 2002 Berghahn Books, Inc.
http://journals.berghahnbooks.com/sa/

(Minneapolis: University of Minnesota Press, 1998).

Appadurai's Modernity at Large provides a cultural perspective on the impact and political possibilities of globalization. As an academic born into a middle class family in Bombay, but now working at a U.S. university, Appadurai positions himself as a postcolonial intellectual. He writes about the subject as someone whose own identity and professional life has been affected by the cultural instabilities and displacements engendered by globalization, lie points out, like others have done before him, that globalization is not a new process: modern capitalism has always been a global system. Appadurai, however, is distinctively interested in the Global Now. That is, in the ways in which over the last twenty years there has been a drastic rupture in the pattern of social relations globally. For him, therefore, the Global Now calls for a new political and theoretical imagination to make sense of the almost ubiquitous effects globalization now exercises on people's lives.

Whereas earlier cultural analyses of globalization, such as Friedman's, attempted to locate cultural and identity formation within a world systems approach, Appadurai attempts to conceptualize the global from the perspective of the local. <> and above all, on the question of how popular imagination is transformed within the context of a globally embedded everyday life. In this respect, he problematizes three major dimensions of community life as it is affected by the Global Now: <> He displaces the political and theoretical narratives of modernity, but makes no attempt to offer an integrating framework to analyze or offer a solution for the crises of sovereignty, conflict, and social polarization. Moving away from the political "architecture of modernization theory" provided by the nation-state, he resolutely argues for a postnational perspective.

The impact on the everyday of the electronic media, and the proliferation of grassroots micro-narratives of new social movements are features of the Global Now, which are radically upsetting the boundaries and the possibilities of what constituted national identities. To hold on to national identity as a cultural response to and defense against globalization amounts, for Appadurai, to a nostalgic desire for the dignity of a past that never was. He stresses instead the emergence of new spaces, which are transversing the national, and are characterized by their mobility, juxtaposition, and difference. Drawing on the spatial metaphor of landscapes, he puts forward a typology of five "global cultural flows" anchoring the "imagined world" of the new postnational subject. He calls them ethnoscapes, mediascapes, technoscapes, financescapes and ideoscapes.

Ethnoscapes refers to landscapes inhabited by those human groups who live constantly on the move even if they have to settle in a single place. This space includes a variety of nomadic individuals ranging from refugees to tourists. Mediascapes are produced by the mass `mediatic' systems and products--such as newspapers, magazines, films, among others--which disseminate information at a global level. Technoscapes are those landscapes dominated by the diffusion of both mechanical and informational technologies around the world. Financescapes, on the other hand, form the transnational texture of economic relations created by the increasing flow of capital movements. Finally, ideoscapes refer to the landscape of political ideologies and imagery often associated with a particular state or social movement, and include the different discourses about freedom, democracy, human rights, and so on.

By using these concepts, Appadurai stresses that within the new global flows there has developed a global public sphere and new forms of social imagining which are fundamentally disassociated from the territoriality of the nation-state. Like capital and mass communications, nations themselves are becoming diasporic and hybrid. To be a Hindu, a Tamil or a Chinese today is not necessarily to embrace a national identity that takes place within the civic institutions of a modern state, but <> Accordingly, Appadurai vigorously argues against any return to "primordialist" assumptions about cultural identity, where ethnicity is simply understood as built on strong collective feelings of group identity and boundaries drawn from primary affective relations, such as those of kinship and place. For him, primordialism presumes an unsurpassable cultural bridge between different ethnicities and national groups. Thus, Appadurai's explanation for interethnic violence is national implosion, not irreconcilable primordialist differences. Ethnic violence then is the product of a collective strategy of solidarity in a desperate attempt to find security. He suggests that the founding ground for ethnic violence is product of the impact of global forces on the local, and the need to secure an identity, not the "enclosed" nature of ethnic groups.

For Appadurai locality can never be disembedded from the global. In fact, the local--including its ethnic dimensions--is itself produced by the overlapping, interaction, and tension between the different types of landscapes outlined above. His perspective certainly presents a major challenge to ethnography which has often tended to research the local as an ontologically self-contained entity.

Although Modernity at Large gives privileged attention to the cultural aspect of globalization, it does not adopt the "culturalist" approach of Cultural Studies. Appadurai still anchors the emerging forms of postnational subjectivity in larger political and economic processes. However, although he makes an ethical argument for a postnational politics, he provides few clues as to what that politics might entail. As a consequence Appadurai runs the risk of endorsing in the postnational a vision resembling that promoted by ideologues of neo-liberal globalism. He does not share the same imagination and project, but his critique of the nation-state and primordialism might well be construed as an attack on discourses and strategies of power that the globalizing forces of capital have already displaced. Despite these concerns, Modernity at Large represents a crucial work of scholarship for those interested in understanding the cultural implications of the global processes of the last twenty years. That is the reason why, in this book, Appadurai's attempt to conceptualize the postnational remains an inescapable point of reference for all those researching culture in the new global context.

Sergio Fiedler, Writing, Journalism, & Social Inquiry, University of Technology, Sydney.

Fielder, Sergio
Source Citation (MLA 8th Edition)
Fielder, Sergio. "Arjun Appadurai, Modernity at Large: Cultural Dimensions of Globalization." Social Analysis, vol. 46, no. 2, 2002, p. 164+. General OneFile, go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=schlager&v=2.1&id=GALE%7CA94872728&it=r&asid=320778e922ac6da56f2f3a5dc7ccd0f5. Accessed 22 Feb. 2017.

Gale Document Number: GALE|A94872728
Modernity at Large: Cultural Dimensions of Globalization
GIJSBERT OONK
11.1 (Spring 2000): p157.
Copyright: COPYRIGHT 2000 University of Hawaii Press
http://www.uhpress.hawaii.edu

Modernity at Large: Cultural Dimensions of Globalization. By ARJUN APPADURAI. Minneapolis: University of Minnesota Press, 1996. Pp. xi + 229. $18.95 (paper).

Nowadays it is perfectly acceptable to state that "we all live in a global village," "the world is shrinking," and "the world is growing smaller." Economists, sociologists, and anthropologists all realize that globalization has dramatically changed the world. However, they do not agree on the causes and consequences of these changes. In particular, what is "new" about globalization? World historians, especially, are aware of the fact that the "shrinking" of the world started as early as 1492 or 1498. Indeed, mass migration, cross-cultural trade, warfare, and colonization have economically, culturally, and politically been changing the shape of world history over the past five centuries already.

In Modernity at Large the cultural theorist Arjun Appadurai has taken up the challenge and has attempted to show what is new about "globalization" in the last two decades or so (pp. 44, 53, 66, 139). His main aim is to focus on the cultural dimension of globalization. He explores how the interconnectedness of migration and modern mass media affects the imagination and defines notions of neighborhood, nation, and nationhood. In his view, it has only been in the past two decades that the media and migration have begun to deterritorialize, which has led to the emergence of long-distance nationalism, "diasporic public sphere," ethnic violence, and the growing disjunction of various economic, cultural, and political aspects of daily life.

Here we arrive at the heart of Appadurai's theory. Appadurai became famous in the early 1990s for his neologism--the use of the suffix -scape, which, when combined with the appropriate prefixes (ethno-, media-, techno-, finance-, and ideo-), offers a radical new framework for examining cultural dimensions of globalization over the last two decades. Central to Appadurai's theory is that the new global cultural economy "cannot longer be understood in terms of existing center-periphery models" (p. 32). These various "scapes" suggest an alternative spatial rendering of the present: one that is not fixed as a typical landscape might be, but amorphous and flowing in various directions and with various sizes. These "scapes" are the building blocks of the contemporary imagined worlds.

Modernity at Large is best seen as an extension and a repetition of Appadurai's earlier essays. His appealing rhetoric made him very popular among postmodernists. Despite their rhetorical brilliance, however, these essays have their limitations. Why, for example, does Appadurai distinguish only five "scapes," where I could think of many more, such as "science" and "environment." Furthermore, what is the relation between the different "scapes"? Is there any relation, and if so, how does it work? If the main aim of these essays is to offer a new framework for the cultural study of globalization, what then is so cultural about "finance-scapes"? In his first chapter, "Here and Now," Appadurai makes a great fuss over the difference between culture, cultural, and culturalism, but as far as I can see, he does not use his own analytical framework in any of his other chapters. In other words, Appadurai gives us few clues as to how to use his "scapes" in empirical research. This is particularly striking in his other essays, where he hardly refers to his own theoretical model. The main themes of the other essays in Modernity at Large include the "Indianness" of Indian cricket, the use of counting bodies in colonial states as an important new agenda for a critique of colonial rule, and some thoughts on the "production of locality."

Most of these essays refer to another main theme in the book related to "scapes": the fact that modern media and mass migration have separately and together produced an increasing degree of instability in the creation of selves and identities. The near universal access to mass media images has democratized and extended the imagination of ordinary (and often illiterate) people around the world. This extends Benedict Anderson's idea of the "imagined community" of the nation-state toward an idea of "diasporic public spheres." Modernity at Large exceeds the boundaries and determinations of the nation. Appadurai describes the well-known examples of Turkish guest workers in Germany who watch Turkish films in their German fiats or Koreans in Philadelphia who watched the 1988 Olympics in Seoul on satellite. However, I would like to know how these examples differ from the deterritorialization of Chinese culture in the last two centuries. Why is it that most Chinese all over the world retain some feelings of "Chineseness," despite the fact that their families have lived in New York, Calcutta, Buenos Aires, and other places for generations and differ in cultural background in terms of language, common history, and religion? How did mass media influence their identity, and was it the same in Bombay as it was in New York? This is doubtful.

Given these critical remarks, it would be too easy to write Appadurai's essays off as a postmodernist literary exercise, especially since sociologists around Martin Albrow try to extrapolate from Appadurai's "scapes." (See J. Eade, ed., Living in the Global City [New York: Routledge, 1997]; and M. Albrow, The Global Age: State and Society beyond Modernity [Stanford: Stanford University Press, 1997].) Albrow sees Appadurai's theory as a stimulus to the sociological imagination for current research. In my mind, it would be even more interesting if Appadurai himself would take up the challenge to do empirical socio-historial research, using his ideas of "scapes" in order to show "the newness" of various cultural changes within the sphere of globalization and, more important, the empirical value of his theory. This would be a useful exercise indeed, and the results could bring postmodernists' notions and discussions about globalization beyond what world historian Janet Abu-Lughod has termed "the global babble." Modernity at Large has become a must for postmodernist students and scholars, and it has the potential to become a must for other scientists as well.

GIJSBERT OONK Erasmus University
Source Citation (MLA 8th Edition)
OONK, GIJSBERT. "Modernity at Large: Cultural Dimensions of Globalization." Journal of World History, vol. 11, no. 1, 2000, p. 157. General OneFile, go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=schlager&v=2.1&id=GALE%7CA61939366&it=r&asid=15756c70bf3429e5753a40bd67e0828f. Accessed 22 Feb. 2017.

Gale Document Number: GALE|A61939366
Modernity at Large: Cultural Dimensions of Globalization
D.A. de Zoysa
32.4 (Winter 1998): p1073.
Copyright: COPYRIGHT 1998 Center for Migration Studies of New York, Inc.
http://www.cmsny.org/

By Arjun Appadurai. Minneapolis: University of Minnesota Press, 1996. Pp. 229.

D. A. DE ZOYSA University of Edinburgh

Modernity at Large explores the interconnection between electronic media and transnational diaspora and their effects on collective imagination and action. In particular, Appadurai demonstrates how imagination and nostalgia provide new avenues for creating alternatives to the modern nation-state. In problematizing the nation-state, he asks why ethnic violence may precipitate in one historical context but not in another and why such violence is spreading despite the dismantling of the hyphen (in "nation-state") in the face of globalization and consumerism. In addressing this two-pronged question he attempts nothing less than a "general theory of global cultural processes" (p. 45). He queries primordialist explanations which presuppose a hidden substratum that erupts in (unpredictable) ethnic violence and draws on Rosenau's rendition of chaos theory which, in a nutshell, claims that small perturbations may be magnified exponentially or "cascade," so that an apparently random event could precipitate large-scale violence. Specifically, the uncertainty of ethnic categories or identities may result in a disjunction between appearance and reality (so that one's neighbor may turn out to be a Muslim rather than a Serb), feelings of betrayal and, in turn, violence. Finally, the mobilization of ethnic identities is initiated by the modern nation-state which, despite approaching its demise, whips up primordial sentiments through "national" sports (cricket) and the enumeration and compartmentalization of populations into administrative units (census). Thus, rather than give rise to cultural homogenization, globalization has resulted in a reification of ethnic identities at the local and regional levels.

Modernity at Large is a masterpiece in interdisciplinary thinking, as Appadurai draws on a range of theorists from disciplines as far-flung as anthropology, history, literary studies, economics, and philosophy with remarkable aptitude and ease. Though operating at differing levels of abstraction, the overall method is both historical and comparative, as he delineates how global realities such as international finance and commerce, refugee flows, AIDS, internet, CNN, transnational organizations, and NGOs have come to supplant the bounded nation-state and are embedded in local life worlds (the neighborhood or region) which are sites of contestation of power. Thus rather than narrowly focus on "thick" descriptions of the concrete particular, he highlights how the habitus is both reproduced and transformed through the imaginative practices of collectivities both locally as well as worldwide. The end result is a formidable critique of essentialist views of culture (as noun) in favor of the more heuristic adjective "cultural" which is inscribed in bodily subjects and everyday practices.

In promulgating the thesis that the neoclassical economists' notion of consumption must be rectified by situating it in time, Appadurai introduces the notion of "fetishism of the consumer," so that in the global economy fashion (which is rooted in a collective nostalgia for the past) becomes the mediating link between production and consumption. However by focusing on the commoditization of time from the vantage point of consumption alone, the other side of the coin (production) remains untheorized and fairly incidental to the book. Nonetheless, this perspective today characterizes the disciplines as a whole, and Modernity at Large remains testimony to the theoretical and methodological contributions that transnational anthropology and historiography have to offer in an era of globalization and ethnic violence.
Source Citation (MLA 8th Edition)
Zoysa, D.A. de. "Modernity at Large: Cultural Dimensions of Globalization." International Migration Review, vol. 32, no. 4, 1998, p. 1073+. General OneFile, go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=schlager&v=2.1&id=GALE%7CA54205111&it=r&asid=4a76e36bd5830778757e635e3556b8c2. Accessed 22 Feb. 2017.

Gale Document Number: GALE|A54205111

Grossman, R. "Appadurai, Arjun. Banking on words: the failure of language in the age of derivative finance." CHOICE: Current Reviews for Academic Libraries, Apr. 2016, p. 1206. General OneFile, go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=schlager&v=2.1&it=r&id=GALE%7CA449661707&asid=b276643e183119159e7ed16d61fc428e. Accessed 22 Feb. 2017. "The future as cultural fact: essays on the global condition." Reference & Research Book News, Dec. 2013. General OneFile, go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=schlager&v=2.1&it=r&id=GALE%7CA351466089&asid=aaa41dae092488f62ff1a7a27e50c9c3. Accessed 22 Feb. 2017. Peace, Ade. "Globalization." The Australian Journal of Anthropology, vol. 14, no. 2, 2003, p. 266+. General OneFile, go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=schlager&v=2.1&it=r&id=GALE%7CA105657591&asid=121a16ee15a55304e4134867adcec18f. Accessed 22 Feb. 2017. Fielder, Sergio. "Arjun Appadurai, Modernity at Large: Cultural Dimensions of Globalization." Social Analysis, vol. 46, no. 2, 2002, p. 164+. General OneFile, go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=schlager&v=2.1&it=r&id=GALE%7CA94872728&asid=320778e922ac6da56f2f3a5dc7ccd0f5. Accessed 22 Feb. 2017. OONK, GIJSBERT. "Modernity at Large: Cultural Dimensions of Globalization." Journal of World History, vol. 11, no. 1, 2000, p. 157. General OneFile, go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=schlager&v=2.1&it=r&id=GALE%7CA61939366&asid=15756c70bf3429e5753a40bd67e0828f. Accessed 22 Feb. 2017. Zoysa, D.A. de. "Modernity at Large: Cultural Dimensions of Globalization." International Migration Review, vol. 32, no. 4, 1998, p. 1073+. General OneFile, go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=schlager&v=2.1&it=r&id=GALE%7CA54205111&asid=4a76e36bd5830778757e635e3556b8c2. Accessed 22 Feb. 2017.
  • AnthroCyBib
    http://www.blogs.hss.ed.ac.uk/anthrocybib/2013/04/18/the-future-as-cultural-fact-book-review/

    Word count: 2391

    The Future as Cultural Fact: Book Review
    April 18, 2013 anthrocybib

    Appadurai, Arjun. 2013. The Future as Cultural Fact: Essays on the Global Condition. London, New York: Verso.

    By Naomi Haynes (University of Edinburgh)

    As part of the ongoing expansion of AnthroCyBib, we aim to engage work that is not self-consciously focused on the anthropology of Christianity. It goes without saying that such work often has something to say to the sub-discipline, and in particular may challenge its paradigms in ways that might not be possible for those of us who swim in the center of its intellectual currents. It is along these lines that I offer the following analysis of Arjun Appadurai’s recent collection of essays, The Future as Cultural Fact. In it Appadurai expands on some of the key arguments he has made over the past twenty-five years, beginning with The Social Life of Things, and including Modernity at Large and Fear of Small Numbers. While he rarely addresses religion, much less Christianity (although the latter does receive some nods throughout the text), this collection engages territory that connects to the anthropology of Christianity at a number of points, which I outline below. First, though, a few quibbles.

    Nearly all of the essays in The Future as Cultural Fact have been published before, so anyone who has been following Appadurai’s work won’t find much they haven’t seen already. While a number of the ideas presented in these essays are compelling, the format of the book is frustrating. The collected articles are at times very redundant, and while they do build to a couple of interrelated arguments, the connections Appadurai makes between them are not as well developed as they might be. Some even feel quite forced. Technical criticisms aside, however, there are several things that anthropologists of Christianity can take from this book.

    To begin with, people studying Christianity will find these essays helpful for some of the same reasons they might have always looked to Appadurai, in particular analyses of globalization and grassroots social movements. Of interest here is the essay entitled, “How Histories Make Geographies: Circulation and Context in a Global Perspective,” in which Appadurai amends some of the expansiveness of his earlier writing to account not only for the increased flows of people or information associated with globalization, but also for the sticking points, disjunctures, and gaps that are equally part of this process. In all of this there are resonances with Pentecostal Christianity, in particular. Take, for example, the discussion of “cosmopolitanism from below.” By this Appadurai is referring to the expansion of horizons that always characterizes cosmopolitanism, but that, in this case, is born out of exclusion rather than opportunity. Cosmopolitanism from below begins with the local but extends and expands it, “not in order to dissolve or deny the intimacies of the local, but in order to combat its indignities and exclusions” (198). Appadurai illustrates this concept with examples from housing activism in Mumbai, but a similar case could be made about Pentecostalism, which mobilizes globally salient forms of worship and prayer to address the local indeterminacies of the neoliberal era, which are themselves the product of global processes (Robbins 2009, Haynes 2013).

    Throughout these collected essays, Appadurai draws on the canon of critical theory, but also, and perhaps surprisingly, on Max Weber. Appadurai spends a good deal of time with The Protestant Ethic and the Spirit of Capitalism – referring, in a way that I confess I found wonderful, to chapter four of this work as “virtually a thriller,” marked by a “breathtaking urgency” (236). Even those who have never had such a positive response to Weber should find this portion of Appadurai’s book helpful, as it offers a nuanced reading of a classic essay that has too often served as an easy analytical framework within which to understand the relationship between Christianity and capitalism.

    Appadurai’s treatment of Weber is focused less on the question of elective affinity and more on what he calls “the ghost in the machine.” By this he is referring to the spirit of capitalism, or what he calls its “ethos.” Here Appadurai emphasizes the easily overlooked point that Weber’s Calvinists were not working to earn their salvation – an idea anathema to early Protestant thought – but were rather trying through their work to convince themselves and those around them, and perhaps even God, that they were among the elect. In other words, their ascetic pursuit of profit was attached to a hope that their actions might be performative. To use Appadurai’s terms, Calvinists were making a gamble (that their actions would be effective) on a gamble (that they were among those God had chosen for salvation), or “a gamble on the felicity of a performative” (237).

    By building on this work, Appadurai is able to access what he feels is the current ethos of capitalism, which, like the ethos that inspired early Calvinists, is fundamentally a question of “grace.” If, as Appadurai argues, contemporary capitalism is primarily concerned with navigating (manageable) risk and (unmanageable) uncertainty, those who succeed in this world do so because they are able to negotiate the latter with special grace. In making this point, Appadurai offers what I found to be a much more successful analysis of the spirit of contemporary capitalism than, for example, approaches highlighting the formal and ideological similarity of late capitalism and the prosperity gospel (e.g. Comaroff and Comaroff 2000)

    Appadurai begins his discussion of Weber by addressing the latter’s association with modernization theory. While Appadurai is careful to point out its shortcomings, he nevertheless argues that modernization theory, or at least theoretical paradigms like it, are important because they are normative. That is, modernization theory carries with it ideas about how the world ought to be – for instance, ideas about justice (228). This means that big social theories have the power to inculcate what Appadurai calls “the capacity to aspire,” which is just what it sounds like: the ability to imaginatively engage the future and act accordingly. It is here, in his writing about the future, that Appadurai’s work touches on the anthropology of Christianity with particular force. It does so at two points, the first ethnographic, the second normative and methodological.

    One of the central threads running through many of these essays is the idea that people make, and are always making, the local, the social, and the everyday. That is, everyday life is not a given, but is the result of ongoing ambition and design. This is particularly relevant, Appadurai argues, in the light of the various economic, environmental, and political crises that affect us all, the poor in particular. In the light of these circumstances, it’s important to get to the heart of how people are able to “snatch predictability from the jaws of exception” (83). By itself this point isn’t new for Appadurai, but revisiting it is indeed helpful to the project at hand, because the work of creating the everyday is also the work of imagination and hope – in other words, of creating the future. In Appadurai’s treatment this is a political project, for hope, as he puts it, “is the political counterpart to the work of the imagination” (293).

    If Appadurai is right, then the anthropology of Christianity has quite a lot to bring to the conversation he is trying to start. This is because much of Christian practice is about imagination (e.g. Luhrmann 2012) and hope (e.g. Marshall 2009), and is therefore politically meaningful. As Ruth Marshall puts it, while Christianity – in this case Pentecostalism – may be “perverted” by various anti-revolutionary ideas, the promise of justice, “a general and universal hope for what is unseen, a justice to come whose horizon is unlimited and entails the resurrection of the dead and the new creation” (Marshall 2009: 244) remains central to Christianity. Moreover, Christianity is a religion of salvation and therefore a religion of the future, whether articulated in the this-world promise of the prosperity gospel or the trumpet blast of the dispensationalist rapture. To be sure, we must take care to bear in mind the ways that Christianity may also close off certain kinds of imaginative (Guyer 2007) or active (Bialecki 2009 ) possibilities. Nevertheless, anthropologists of Christianity may be especially well positioned, because of their ethnographic focus, to participate in the sort of anthropology of the future that Appadurai is advocating. Incidentally, this is likely also because some of the most important advances in the development of the sub-discipline have been along the very lines that Appadurai traces, but does not engage with. To wit, one of the hallmark issues of the anthropology of Christianity is that of continuity versus rupture (Meyer 1998, Robbins 2007, Engelke 2010, Haynes 2012), which dovetails nicely with Appadurai’s observation that anthropology has often been a backward-looking discipline.

    Finally, the normative and methodological point. In The Future as Cultural Fact, Appadurai writes without attempting any sort of objectivity of voice. On the contrary, these essays are shot through with claims about what is good for anthropology, what is good for India, and what is good for humanity. Appadurai knows that this is what he is doing, and indeed, he thinks that commitment to such a “partisan position” from which the discipline “can offer a more inclusive platform for improving the planetary quality of life” (299) is necessary for all anthropologists. Without it, our work is just so much analysis. What this means, he concludes, is that the future of anthropology requires an anthropology of the future, the latter, again, being a key site of political engagement (300).

    The methodological implication of this position is that anthropologists will attend carefully to the politics of hope, to the ways that humans imagine and work toward a future that is different from the present. We have already seen that Christianity has much to offer in this regard by way of ethnographic material. But perhaps there is one additional way that Christianity might contribute to this project. Here I am not suggesting that Christian notions of the good life must be those that are taken up normatively by the discipline, though there are those who would advocate such a position (Meneses et al., in press), and I think there is a place for this type of work. Rather, what I want to draw attention to here is the way that Christian theology – by which I mean formal, academic or professional Christian thought – has something to teach anthropology.

    In a short article about the “awkward relationship” between anthropology and theology, Joel Robbins (2006) argues that the latter “mocks” the former. By this he is referring to the fact that theologians, unlike anthropologists, write as though they expected their audience to take their arguments seriously, and perhaps to change their way of living as a result. That is, theologians are not afraid to make claims about otherness as a way of making normative claims about the possibilities of human life. There was a time, Robbins argues, when anthropologists were similarly bold, when ethnographic engagement was about encountering different ways of being human and of organizing social life that were not just interesting, but that presented ethnographers and their readers with new political possibilities (see Hart 2007 for an analysis of Mauss along these lines). What Appadurai demonstrates is that this tradition is not dead. His arguments are born out of long-term engagement with activists at the front lines of social and political change, who actively cultivate their imaginative capacity to transform the terms on which they live in the world. As anthropologists of Christianity, we are also engaged with people who – regardless of our own religious commitments – share with us a sense that the world we inhabit is not the world as it should or could be. Of course, we may not agree with the sorts of changes our informants wish to make in the world; and we may recognize the unique challenges Christian faith can pose to these endeavors (e.g. Elisha 2011). All the same, one hopes that this close connection with people eager to see change in the world will embolden anthropologists who study Christianity to make big claims about the world as it is and as it might be. In this regard, Arjun Appadurai is an example to us all.

    Works Cited:

    Bialecki, J. 2009. Disjuncture, Continental philosophy’s new “political Paul,” and the question of progressive Christianity in a Southern California Third Wave church. American Ethnologist 36:110-23.

    Comaroff, J., and J. L. Comaroff. 2000. Millennial Capitalism: First Thoughts on a Second Coming. Public Culture 12:291-343.

    Elisha, O. 2011. Moral ambition: mobilization and social outreach in evangelical megachurches. Berkeley: University of California Press.

    Engelke, M. 2010. Past Pentecostalism: Notes on Rupture, Realignment, and Everyday Life in Pentecostal and African Independent Churches. Africa 80:177-99.

    Guyer, J. I. 2007. Prophecy and the near future: Thoughts on macroeconomic, evangelical, and punctuated time. American Ethnologist 34:409-421.

    Hart, K. 2007. Marcel Mauss: In Pursuit of the Whole. A Review Essay. Comparative Studies in Society and History 49:473-485.

    Haynes, N. 2012. Pentecostalism and the morality of money: Prosperity, inequality, and religious sociality on the Zambian Copperbelt. Journal of the Royal Anthropological Institute 18:123-139.

    —. 2013. On the Potential and Problems of Pentecostal Exchange. American Anthropologist 115:85-95.

    Luhrmann, T. M. 2012. When God talks back: understanding the American evangelical relationship with God. New York: Alfred A. Knopf.

    Marshall, R. 2009. Political spiritualities : the Pentecostal revolution in Nigeria. Chicago ; London: The University of Chicago Press.

    Meneses, E., L. Backues, D. Bronkema, E. Flett, and B. L. Hartley. in press. Engaging the Religiously Committed Other: Anthropologists and Theolgians in Dialogue. Current Anthropology.

    Meyer, B. 1998. ““Make a Complete Break with the Past”: Memory and Postcolonial Modernity in Ghanaian Pentecostal Discourse,” in Memory and the postcolony: African anthropology and the critique of power. Edited by R. P. Werbner, pp. 182-208. London: Zed Books.

    Robbins, J. 2006. Anthropology and Theology: An Awkward Relationship? Anthropological Quarterly 79:285-294.

    —. 2007. Continuity Thinking and the Problem of Christian Culture: Belief, Time, and the Anthropology of Christianity. Current Anthropology 48:5-38.

    —. 2009. Pentecostal Networks and the Spirit of Globalization: On the Social Productivity of Ritual Forms. Social analysis. 53:55-66.

  • Canadian Journal of Sociology
    http://www.cjsonline.ca/reviews/geoganger.html

    Word count: 2019

    Canadian Journal of Sociology Online November-December 2006
    Appadurai Arjun.
    Fear of Small Numbers: An Essay on the Geography of Anger.
    Duke University Press, 2006, 176 pp.
    $US 18.95 paper (0-8223-3863-7), $US 64.95 hardcover (0-8223-3834-3)

    In his previous book, Modernity at Large: Cultural Dimensions of Globalization (1996), anthropologist Arjun Appadurai took what some critics called an optimistic look at the emerging forms of kinship, social solidarity, and transnational identities ushered in by globalization. In his current and certainly much darker and urgent book, Fear of Small Numbers: An Essay on the Geography of Anger, he examines the elements of globalization which have contributed to a resurgence in violent forms of national and cultural identification.

    Fear of Small Numbers is an important and useful book. In six short and clearly written chapters, Appadurai offers a compelling explanation about the sources of global unrest, terrorism, and ethnic strife. Conceptually the text owes much to both Hannah Arendt's examination of totalitarian thought and Mary Douglas' Purity and Danger, and anyone acquainted with this literature will find many of Appadurai's arguments familiar. Looming large in this work are the sociological concepts commonly used to analyze political oppression and mass murder: the we/they of sociological theory, the construction of a collective other, the dynamics of stereotyping and the psychological mechanisms that call for purity and expunging the other. This is a book grounded in a tragic European past and linked to the chaotic global present.

    Appadurai, a former student of Arendt's, argues that the Achilles' heel of modern liberal societies is nationalism because it is ultimately built on notions of exceptionalism, the belief that a national ethic group is unique and ultimately different if not better than the rest. Ethnonationalist positions are not something that are confined to the lunatic fringe of neo-Nazi skinheads, African demagogues, or Al-Qaeda terrorists. They are rooted in classical liberal thought which is ill-equipped, argues Appadurai, to deal with the politics of majorities and minorities.

    In the liberal imagination the masses are treated as large numbers that have lost their rationality and are shaped by outside forces, such as a state, a charismatic leader, public opinion, or myth. The minority excites sympathy in liberal thought because they embody the power of individuals to dissent. The positive values ascribed to minorities are fundamentally procedural rather than substantive. They have much to do with dissent, rational debate, and the rights to free speech and to question majoritarian religious opinion, and very little to do with difference and belonging.

    Minorities quickly become a problem in a modern global context because they challenge national narratives of social cohesion and homogeneity. When majorities within a nation are reminded of the slim margins which allow them to maintain their dominance they contribute to fantasies of national incompleteness, to rage, and ultimately to a desire to purify the land of the minority. Ethnic identity is the flash point of such struggles and the intimate violence they produce, neighbour killing neighbour, amounts to a displacement into the cultural field of deeper global processes.

    At the heart of Appadurai's argument is the contention that ethnic hatreds may not be necessarily about primordial fears but are an effort to exorcise the emergent forces of globalization. Globalization is new in a number of ways, writes Appadurai. Finance capital, especially speculative forms, is faster, more abstract, more invasive of national economies than before. Global capitalism with its "cellular" post-Fordist, post-industrial, flexible economy and electronic information technologies creates great wealth but is also responsible for new imbalances between rich and poor nations. Global migration within national boundaries has loosened the glue that attaches individuals to national ideology. Global flows of mass-mediated images of self and other create sites for the expression of hybrid identities which unsettle large-scale national ones. Meanwhile the modern state encourages counting, classifying, and surveying populations and these accounting procedures underline who gets classified as a national minority or majority.

    Globalization is also a force without a face. It is hard identify, let alone fight it, but minorities can be quickly identified and more easily blamed for the changes and uncertainties globalization has created. The geography of anger, Appadurai's subtitle for the book, refers to how social certainties and uncertainties are mapped in intricate and complex ways over geographical territory. As national sovereignty is challenged by the forces of globalization and familiar cultural structures are torn apart, there inevitably is a backlash that stresses blood and soil. Christian, Indian, and Muslim fundamentalism are attempts to mobilize the certainties of identity and the sacredness of nation. Violence, especially the spectacular violence associated with terrorism, genocide, and wars, is a way of producing a more stable identity and cultural certainty. In a rather twisted and brutal sense, Appadurai suggests, the genocide of Rwanda is "community-building" (p.7) by other means. It is also an example of the construction of a "predatory identity" where one group begins to feel that the existence of the other group is a danger to its survival. Similarly, the ethnic violence within modern India between Muslims and Hindus is part of an unstable mix of global and regional forces which produces contradictions and insecurities about who belongs within the nation and who shares the entitlements of the state. These forces tend to be countered by tribal national politics, such as those found in the BJP (the Hindu nationalist party) which relies on the construction of an ethnicized Muslim and calls for national purity.

    For Appadurai, the geography of anger oscillates dialectically between forces of permanence and change, between tradition and modernization, fragmentation and homogenization. The fuel of the geography of anger is new information technologies which speed up, circulate and recontextualize local grievances into global settings. The spark is the uncertainty about the enemy within, and the anxiety about the incomplete project of national purity.

    The geography of anger is further enabled by two distinct forms of organizations: the "cellular" model of global capitalism and terrorism, and the "vertebrate" model organized through the central spinal system of international balance of power, nation states, military treaties, and economic alliances. The contrast between a flexible, opportunistic, and mobile form of organization, and a more structured model of nation states and international organization, provides much of the tension in a world where culture and geography are disjunctive and can no longer be superimposed in a simple direct fashion.

    Appadurai's focus on the "disjunctive" makes his analysis interesting and more supple than many others. Samuel Huntington's argument about the "clash of civilizations," argues Appadurai, correctly places culture at the heart of the struggle and captures "a sense of generalized war against the west" (p.115). Yet Huntington's model is a vertebrate model for a cellular world. It assumes that civilization flows from a coherent and unidimensional geographic base such as "the West" or "the Muslim world." Globalization has fractured this illusion and has created a disjunctive world where the fear and power assigned to minorities can change quickly and dramatically. The world today is filled, argues Appadurai, with angry diasporic minorities-- Sikhs, Basques, Kurds, Tamil Sri Lankans, Checheans, etc. --with potential for cellular organization. What is more important: members within these communities can morph from one kind of minority-- weak, disempowered, disenfranchised and angry-- to another kind: cellular, globalized, transnational, and armed and dangerous. Their anger can be focussed on specific nation states, but primarily on the U.S.A. which is seen by many as the driver of globalization.

    What marks today's fractured political world, claims Appadurai, is a return to ideologies which intensify suspicions and uncertainty among groups and leads to what he calls "ideocide": a new form of ideological totalism which targets whole nation and ways of life for extermination. Terrorism driven by "ideocide" blurs the line between military and civilian space, and divorce war from the nation. It intensifies our anxieties about national identity, state power, ethnic purity, but unlike minorities in nation states terrorists cannot be easily exorcised or eliminated. Not only are their identities hidden but their motives seem opaque, the strategy of terror arbitrary and designed to provoke further uncertainty in everyday life. Terrorism opens us to the possibility that anyone may be part of a sleeper cell and the fear of this uncertainty (not the fear of small numbers, but the fear of one, the suicide bomber) produces its own intensive campaigns of group violence and its own incentives for cleansing the other.

    There is a tendency in this otherwise fine book for the author to slip into an almost compulsive need to coin new terms which are unnecessary and muddy the waters: "ethnocide," "ideocide," and "predatory identity," for example. While there is a genuine need to formulate new concepts that may explain eruptions of ethnic identity and genocidal violence, Appadurai's formulations can at times be both overwhelming and too slight.

    Appadurai's writing and thinking seems to work through the rhetoric of accumulation; nouns pile up in this text rich in ideas and metaphors. But in the end, the phenomena Appadurai tries to describe and capture --the geography of anger-- remains indistinct. He cannot seem to get the picture into proper focus. This may be because the effects of globalization are protean and the topic, despite Appadurai's best efforts to pin it down, escapes easy categorization.

    Throughout his narrative Appaduari relies on psychodynamic theory but surprisingly he makes no mention of masculinity and the role it may play in the social production of mass death, a theme which many psychoanalytic oriented critics, such as Klaus Theweleit in his magisterial Male Fantasies (1987), have analyzed with great intelligence. Appadurai, furthermore, accepts the conclusion that anxiety, uncertainties, unsettled identities, focus our hatred towards minorities and underwrites the genocidal and ethic cleansing that we have witnessed since the post-Cold War world of the 1990s. Yet there is no clear analysis of specific national situations. India, a country about which Appadurai knows a great deal, is the model he relies on for many of his generalizations. But one wonders how much of a "window" is India to the rest of the world; its history and evolution into the world's largest liberal democracy seems as a very special case. Home to more than one billion people, twenty-three officially recognized languages and a multitude of religions, postcolonial India has always been a country of contradictions and disjunctures and now, because of globalization, even more so.

    That being said, Appadurai makes unique conceptual contributions to a number of major questions about globalization. He brings to the complex, mobile, transnational phenomena of globalization some of the traditional concerns of the anthropologist: <> As a transplanted Indian who lives in the US-- he now holds the John Dewey chair at the New School University in New York-- he also has insight as to how international Goliaths can preserve themselves by being less bellicose and more charitable, and how marginalized Davids can engage in "deep democracy" organized along cellular lines that would empower and enrich them. Fear of Small Numbers closes with this uplifting message but its overall feel is one of measured aspirations, for the forces of globalization have opened up a Pandora's box and we should not underestimate the human capacity for self-delusion and destruction.

    Joe Galbo

    University of New Brunswick, Saint John

    Email
    Joe Galbo is Associate Professor ofÝ Sociology and Information and Communication Studies at the University of New Brunswick, Saint John, where he teaches cultural studies, film, and mass media.Ý He has published about fascism, geography and cultural representation, Marshall McLuhan, violence in the media, and Cold War public intellectual sociologists.Ý Currently, he is working on representations of the native, wilderness, and empire in Alexis de Tocqueville and the captivity narrative of John Tanner.

    http://www.cjsonline.ca/reviews/geoganger.html
    November 2006

  • Hindu
    http://www.thehindu.com/books/literary-review/narendar-pani-reviews-arjun-appadurais-banking-on-words/article8594839.ece

    Word count: 1056

    It’s only words
    Narendar Pani
    May 14, 2016 16:15 IST
    Updated: May 15, 2016 04:06 IST

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    Banking on Words: The Failure of Language in the Age of Derivative Finance; Arjun Appadurai, Orient Blackswan, price not mentioned.
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    A path-breaking and explicit recognition of the role of language in the financial market.

    Arjun Appadurai begins this slim and yet dense volume with the unusual claim that ‘the failure of the financial system in 2007-08 in the United States was primarily a failure of language’. It was the new role of language in the marketplace that made it possible for the more easily identifiable flaws, like irresponsible risk-taking and weak regulation, to cause the crisis. The route Appadurai takes to lay out his argument <> He takes you through the deep end of sociology with Weber and Mauss, picking up interesting but long-ignored concepts like McKim Marriott’s version of ‘dividuals’ along the way. For those who withstand the arduous journey, there is the reward of a much-needed multidisciplinary <> around the world.

    Underlying the multiple levels of Appadurai’s extended essay is an argument that builds on the idea of a promise. He argues that a contract is essentially a promise to carry out a set of actions. For instance, if the price of gold and that of a mutual fund move in opposite directions, it is possible to cover for any loss in gold by a promise to exchange units of the mutual fund for gold. The risk that any decline in the price of gold will not be fully compensated by a rise in the price of units of a mutual fund can be, in turn, covered by another contract. The financial markets then get dominated by derivatives, which are assets whose values are based on that of another asset, which may well be a derivative itself. In this world where promises are based on other promises, the wagers on future prices become ‘indifferent to individual risk preferences, to price volatility, and even to the prior history of the prices for the asset in question’ (p 12). Appadurai argues that at this point the derivative form becomes virtually a linguistic form. As long as there are buyers for the new promises that are being made, the system generates its own momentum. But there comes a time when contracts based on promises find no new takers and cannot grow any further. And when there are no buyers for new contracts, the entire system collapses.

    This explicit recognition of the role of language in financial markets provides a much-needed insight into some of the less understood processes that are hidden behind the veil of numbers in the world of finance. These processes have an impact that go well beyond the immediate effects of the financial crisis. As Appadurai points out, inadequate understanding of the linguistic dimension of financial markets has led to popular discourse often confusing possibility with probability. Financial scams can be generated by presenting plausible stories as probable ones. Emails purportedly from the wives of African dictators who need your help to access vast amounts of money are just the lower end of this spectrum.

    Language is also used extensively to attract new entrants that are needed to keep the financial markets growing. This exercise could be used to tap into groups of people, like the poor, who would not traditionally be associated with the world of finance. Indeed, it is not difficult to share Appadurai’s belief that ‘microcredit…can be shown to be a space where small-scale savings among the poor are potentially being drawn into large-scale financial profit-making spaces, using the ethicising discourses of empowerment, trust, and social-capital’ (p 25).

    In the midst of these significant insights, though, it is difficult to brush aside the possibility that by placing the linguistic dimension above all other factors Appadurai may well be overstating his case. The larger financial crisis in the U.S. did have its origins in the sub-prime crisis in the housing market.

    With loans being given to sub-prime borrowers, there was always the risk of failure. When the spurt in housing prices led to the same sub-prime borrowers being given second mortgages the risk grew even further. When some of them could not keep up with the payments on their mortgages, their property was put up for sale. This raised the supply of housing, setting off a crash in that market, bringing down the huge derivatives based financial edifice with it. Appadurai acknowledges the crash in the housing market as the point where the music stopped, but is otherwise unwilling to provide it its central role in the financial crisis.

    It is also possible to argue that while much of the specifics that Appadurai lays out are undoubtedly new, the larger processes have been seen before. The disconnect between the financial markets and the production of goods and services has marked earlier financial crises as well. This is in fact a prominent theme of most analyses of the Great Depression of 1929. While Appadurai does acknowledge some of the connections with the past there is a tendency to underestimate their commonality with the most recent financial crisis.

    This contributes to his exaggerating <> latest<< crisis,>> going so far as to write the obituary of the contract. And in the place of the contract-led financial world, he would like to see an alternative conception of the ground from which it would be possible to beat global finance at its own game.

    By laying itself open to the charge of overreach, Appadurai’s Banking on Words does itself unnecessary harm. It diverts attention away from the <> the book takes <>

    Narendar Pani is Professor, National Institute of Advanced Studies, Indian Institute of Science Campus, Bengaluru
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    Banking on Words: The Failure of Language in the Age of Derivative Finance; Arjun Appadurai, Orient Blackswan, price not mentioned.

  • Anthropology Review Database
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    Appadurai, Arjun
    2015 Banking on Words: The Failure of Language in the Age of Derivative Finance. Chicago and London: The University of Chicago Press.

    Notes: viii, 180 pages ; ISBN 9780226318776
    Reviewed 31 Jan 2016 by:
    Jack David Eller
    Anthropology Review Database
    Medium: Written Literature
    Subject
    Keywords: Derivative securities - Social aspects
    Global Financial Crisis, 2008-2009

    ABSTRACT: An acclaimed scholar of contemporary economics and capitalism applies classic social theories to the recent global economic crisis and the relentless financialization of life to consider how language, promises/contracts, and even the modern Western individual are under attack—and how we might seize the means of finance and debt to rethink self and society.

    In the introduction to a collection of opinions by various anthropologists including Daromir Rudnyckyj and Aihwa Ong, the Journal of Business Anthropology writes, "One of the more salutory effects of the financial crisis in 2007-8 has been the realization, even by some economists, that numbers do not explain everything and that social forms and relations also play a major part in financial trading" (2013, p. 49). This of course is not a total surprise to social scientists: sociologist Mark Granovetter asserted thirty years ago that "economic action is embedded in structures of social relations" (1985, p. 481) and that "the role of concrete personal relations and structures (or 'networks') of such relations in generating trust and discouraging malfeasance" (p. 486) is crucial.

    But <>—or at least cheapen the 'promise' that is fundamental to doing business and even incite players to bet on the failure of others to honor their promises? That is the basic topic of Arjun Appadurai's Banking on Words, a study of the arcane and precarious world of 'derivatives.' Appadurai, with a long history of analysis of contemporary economic subjects, argues here that near-collapse of the global financial system "was primarily a failure of language. This argument does not deny that greed, ignorance, weak regulation, and irresponsible risk-taking were important factors in the collapse. But the new role of language in the marketplace is the condition of possibility for all these more easily identifiable flaws" (p. 1).

    The key linguistic form under examination is, as suggested above, the promise. In the first chapter, Appadurai lays out the four steps of his case. To begin, "derivatives are the core technical innovation that characterizes contemporary finance" (p. 1), a derivative defined as "an asset whose value is based on that of another asset, which could itself be a derivative. In a chain of links that contemporary finance has made indefinitely long, the derivative is above all a linguistic phenomenon, since it is primarily a referent to something more tangible than itself: it is a proposition or a belief about another object that might itself be similarly derived from yet another similar object" (p. 4). This leads to his second step, demonstrating that "derivatives are, essentially, written contracts about the future prices of various types of financial assets, the essence of which are promises by the losing party to pay the winning party an agreed-upon sum of money in the event of a specific future price outcome" (p. 1). Third and therefore, "the derivative form exploits the linguistic power of the contract through the special form that money takes in the financial world, given that money is by definition the most abstract form in which the value of commodities can be expressed" (p. 2). Finally, he concludes that "the failure of the derivatives market (especially in the domain of housing mortgages) is primarily about failed promises (promises being the most important of Austin's typology of performatives), a type of failure that was neither occasional nor ad hoc but became systematic and contagious, thus bringing the entire financial market to the brink of disaster" (p. 2).

    It should be clear from this preparation that the book is no standard anthropology; it is most definitely not ethnography but rather an anthropological foray into some of the headiest of contemporary finance machinations. It is also a test of the applicability of classic social theory to the present moment, first and foremost the work of Max Weber on ideas and economies. Indeed, the second chapter is titled 'The Entrepreneurial Ethic and the Spirit of Financialism' and aspires not only to find the relevance of such theory to today's finance activities but to create "a new social science field--a science of the spirit of calculation—that both combines and transcends approaches currently spread across economics, anthropology and sociology" (p. 16). The chapter considers some concepts of rising prominence in anthropology such as risk and uncertainty in pursuit of the ultimate prize, the 'calculative ethos,' which seeks to quantify and account for uncertainty but, more, to profit from it.

    Borrowing the title from his own 2011 article 'The Ghost in the Financial Machine,' in which he contends that "Max Weber's ideas on calculation, magic, and methodicality constitute important resources for understanding key aspects of the recent global financial meltdown" (2011, p. 517), the third chapter ponders the question of 'return' which is of course what all investors and speculators seek. Appadurai claims that Weber's Calvinist Protestants shared with today's derivative buyers the situation of radical uncertainty; the former adopted ascetic capitalism as part of the solution to the uncertainty of salvation, while the latter adopts the derivative in the face of the uncertainty of finance. Yet he finds that Weber ignored the problem of 'risk,' which is the defining quality of twenty-first century capitalism. To start to address the problem, he adds to the discussion Marcel Mauss' seminal work on 'the gift' and therefore 'the return.'

    From Mauss it is a short and perhaps obvious step to Durkheim, who appears in the fourth chapter "to guide us in the anthropological study of today's economy and help us to develop a cultural view of the current epoch of intense financialization" (p. 56). Evoking Durkheim's equally pivotal work on religion, he posits that from the Durkheimian point of view, "the stock market could be seen as a vast array of totemic groupings, arranged in different sets, classifications, and series such as growth stocks, tech stocks, emerging market stocks, and the like, each of which is allied to different beliefs and cults associated with their strengths and weaknesses" (p. 60). Among the mystical tools of what we might call 'the elementary forms of the financial life' are the mortgage, the pension, and—especially importantly—the insurance policy and credit score. Appadurai now arrives at one of his more portentous, although not necessarily brand new, declarations: "that these scoring devices and protocols have the effect of permitting individuals to be profiled, grouped, and categorized for a variety of financial purposes, including those of making housing mortgage loans.... [In other words,] they allow the qualities of individual lives (loans, family crises, housing purchases, health crises) to be converted into aggregate forms, which then allow a unique number to be assigned to any particular individual.... The transformation of a unique life project into a unique risk score is a remarkable operation that quantifies quality and renders it pseudo-qualitative by its role as an individual marker" (p. 64).

    In the fifth and sixth chapters, he relates financial risk evaluation to ritual (Chapter 5) and charisma (Chapter 6). In the latter Appadurai explicitly credits Elie Ayache for convincing him "that derivatives constitute a sort of contingent claim by market-makers engaged in creating prices through trading" (p. 83). This is a noteworthy improvement on standard understandings of price, since, as all market traders know, the price of an asset like a stock is not based on the value of the company (after all, who knows what a company is worth, and how could that worth shift so quickly) but on what the last trader has paid for it. Literally, buying or selling a stock or bond is gambling on whether the price of that stock or bond will rise or fall—and trading it fixes the price. Or, as Appadurai formulates it in conversation with Durkheim, "the derivatives market retro-engineers its own conditions of possibility by bringing together the contingent claims of traders whose agreements are solely expressed in prices, and in prices whose logic is precisely to create a variance between price and value" (p. 91).

    Having already introduced the notion of financial institutions detaching and quantifying elements of an individual life—what Appadurai will repeatedly call 'slicing and dicing' the person—the seventh chapter connects to the anthropological literature on the 'dividual' who has been discovered to be multiple, 'protean,' divisible, and 'distributed' or distributable. For those not fluent in this idea, the chapter is a good summary, but it further contends that contemporary practices of financialization—not least the infamous subprime mortgage fiasco—represent a kind of 'predatory dividuation' in which persons and their property have "now been structured to be endlessly divisible, recombinable, saleable, and leverage-able for financial speculators, in a manner that is both mysterious and toxic" (p. 106). The derivative, perhaps especially the bundling and selling of mortgage-backed securities, is the result.

    Like any ideology or worldview arguably, financialization has 'global ambitions' (p. 125), not only to expand around the world but to convert every object and action into a financial opportunity—houses and labor to be sure, but also education, health, and even pollution (in the form of carbon trading). The grand achievement of mature financialization, as the eighth chapter asserts, is debt: "All of us who live in a financialized economy generate debt in many forms: consumer debt, housing debt, health debt, and others related to these" (p. 127). Lending money of course always involves risk, so we return to the calculation of risk, the power of the promise (to lend and to repay), and the possible value of the broken promise. This is a huge problem, but Appadurai also sees an opportunity, one not envisioned or completely understood by classic economic theories like Marxism, which was born prior to the triumph of financialization. He pronounces that "the key to transforming the current form of financial capitalism is to seize and appropriate the means of the production of debt, in the interest of the vast class of debt producers, rather than the small class of debt-manipulators" (p. 128, emphasis in the original). Ironically, a strategy in this coup is to embrace the power of the dividual: "If we can begin to think of ourselves as agents composed of dynamic potentials for interaction ('dividuals') who enter into temporary associations with many other kinds of energies and agencies in the world, only some of which take the form of what we now think of as the human individual, we open up a wealth of new possibilities for how we might consociate, assemble, organize, and energize our environments, parts of which are machinic, organic, and technical" (p. 147).

    The short ninth and final chapter<< portends the death of the familiar contract and its underlying promise.>> But if Appadurai's larger project is, if you will, the death of the classic Western individual, the passing of the contract/promise seems minor by comparison. Banking on Words is a difficult book, and parts of its analysis and argument will be controversial—and it is not clear that the issue is quite 'words' or 'language' but a certain kind of broader understanding or worldview—but Appadurai is almost certainly correct that Western societies, through the unintended and even perverse operations of the modern market, have discovered that human beings really are dividuals. Indeed, many different streams of anthropological analysis, from Strathern's comments on Melanesian dividualism to Latour's actor network theory to Gell's art and agency, converge on the truth that the reality of social life is various agencies and affordances—not all of them human—combining in fascinating ways in the process of interactions and events to produce what we think of as persons, societies, and worlds. If the Great Recession helped to hasten this radical revolution in consciousness, then it was not a total waste.

    References

    Appadurai, Arjun 2011 The Ghost in the Financial Machine. Public Culture 23 (3): 517-39.

    Granovetter, Mark 1985 Economic Action and Social Structure: The Problem of Embeddness. The American Journal of Sociology 91 (3): 481–510.

    Various authors 2013 Opinions: The Anthropology of Finance. Journal of Business Anthropology 2 (1): 49-74.