Contemporary Authors

• Personal Computing: A Beginner's Guide Hawthorn Books (New York, NY), 1978
• The e-Bay Phenomenon: Business Secrets behind the World's Hottest Internet Company Wiley (New York, NY), 2000
• Making the Cisco Connection: The Story behind the Real Internet Superpower Wiley (New York, NY), 2000
• Count Down Your Age: Look, Feel, and Live Better Than You Ever Have Before ( With Frederic J. Vagnini, M.D,) McGraw-Hill (New York, NY), 2007
• Good Friday on the Rez: A Pine Ridge Odyssey St. Martin's Press (New York, NY), 2017

1. Good Friday on the rez : a Pine Ridge odyssey LCCN 2016052536 Type of material Book Personal name Bunnell, David, author. Main title Good Friday on the rez : a Pine Ridge odyssey / David Hugh Bunnell. Edition First edition. Published/Produced New York : St. Martin's Press, 2017. Description xvi, 271 pages, 8 unnumbered pages of plates : illustrations ; 22 cm ISBN 9781250112538 (hardcover) CALL NUMBER PN4874.B86 .A3 2017 Copy 1 Request in Jefferson or Adams Building Reading Rooms 2. Making the Cisco connection : the story behind the real Internet superpower LCCN 2001269143 Type of material Book Personal name Bunnell, David. Main title Making the Cisco connection : the story behind the real Internet superpower / David Bunnell, with Adam Brate. Published/Created New York : John Wiley & Sons, c2000. Description xxi, 218 p. ; 24 cm. ISBN 0471357111 Links Contributor biographical information http://www.loc.gov/catdir/bios/wiley041/2001269143.html Publisher description http://www.loc.gov/catdir/description/wiley032/2001269143.html Table of Contents http://www.loc.gov/catdir/toc/onix02/2001269143.html CALL NUMBER HD9696.T444 C573 2000 Copy 1 Request in Jefferson or Adams Building Reading Rooms 3. The e-Bay phenomenon : business secrets behind the world's hottest Internet company LCCN 00042271 Type of material Book Personal name Bunnell, David. Main title The e-Bay phenomenon : business secrets behind the world's hottest Internet company / David Bunnell with Richard A. Luecke. Published/Created New York : Wiley, c2000. Description xi, 210 p. : ill. ; 24 cm. ISBN 0471384909 (cloth : alk. paper) Links Contributor biographical information http://www.loc.gov/catdir/bios/wiley042/00042271.html Publisher description http://www.loc.gov/catdir/description/wiley034/00042271.html Table of Contents http://www.loc.gov/catdir/toc/onix06/00042271.html CALL NUMBER HF5478 .B86 2000 CABIN BRANCH Copy 1 Request in Jefferson or Adams Building Reading Rooms - STORED OFFSITE CALL NUMBER HF5478 .B86 2000 CABIN BRANCH Copy 2 Request in Jefferson or Adams Building Reading Rooms - STORED OFFSITE 4. Personal computing : a beginner's guide LCCN 77099078 Type of material Book Personal name Bunnell, David. Main title Personal computing : a beginner's guide / David Bunnell. Published/Created New York : Hawthorn Books, c1978. Description 208 p. : ill. ; 25 cm. ISBN 0801558433 : CALL NUMBER QA76.5 .B818 FT MEADE Copy 2 Request in Jefferson or Adams Building Reading Rooms - STORED OFFSITE CALL NUMBER QA76.5 .B818 LANDOVR Copy 1 Request in Jefferson or Adams Building Reading Rooms - STORED OFFSITE

• Wikipedia - https://en.wikipedia.org/wiki/David_Bunnell

  David Bunnell
  From Wikipedia, the free encyclopedia

  David Bunnell
  Self-portrait photograph
  David Hugh Bunnell (July 25, 1947 – October 18, 2016) was a pioneer of the personal computing industry who founded some of the most successful computer magazines including PC Magazine, PC World, and Macworld. In 1975, he was working at MITS in Albuquerque, N.M., when the company made the first personal computer, the Altair 8800. His coworkers included Microsoft founders Bill Gates and Paul Allen, who created the first programming language for the Altair, Altair BASIC. [1]

  Contents [hide]
  1 Early life
  2 Family
  3 Career
  4 Publications
  4.1 Publications by Bunnell
  4.2 Publications with others
  5 References
  6 External links
  Early life[edit]
  David Bunnell grew up in the small town of Alliance, Nebraska, the son of Hugh Bunnell and Elois (Goodwin) Bunnell. He had one sibling, Roger Bunnell, who is three years his junior. In high school, he was on the state champion cross-country team. He worked with his father, the editor of the Alliance Daily Times-Herald newspaper. During his senior year in high school, Bunnell served as the sports editor of the newspaper.[2]

  Bunnell attended the University of Nebraska from 1965 to 1969, where he graduated with a B.A. majoring in history. While at the university, he was active in the anti-Vietnam war movement and was elected president of the Students for a Democratic Society (SDS).[3]

  Family[edit]
  He married Linda Essay, also of Alliance, in 1969. They had two children, Mara Rebecca (1971) and Aaron John Hassan (1974). The couple was divorced in 1978, but remained friends. In 1981, He married photographer, Jaqueline Dowds Poitier. They raised her daughter, Jennifer Poitier and subsequently her two daughters, Jamaica Poitier and Xaire Poitier in Berkeley, California. Jaqueline (Jackie) was a driving force behind his career in the publishing industry; the couple pioneered MacWorld Magazine in the bedroom of their rental house in San Francisco's Sunset Neighborhood.

  Career[edit]
  Bunnell worked as a public school teacher in Southside Chicago from 1969 to 1971, with wife, Linda, who was also a teacher. They transferred to the Pine Ridge Indian Reservation in South Dakota as teachers. He delivered food to the Indians who occupied Wounded Knee for 71 days beginning on February 27, 1973.[4] The couple moved to Albuquerque, NM with their baby, Mara in 1973.

  In 1991, Bunnell founded BioWorld, the online business newspaper and print magazine for the Biotechnology Industry, which he sold to Thompson Media Group in 1994.[5] From 1996 to 2002, he was CEO and Editor-in-Chief of Upside (magazine) which became very successful during the dot-com bubble.[6]

  In 2007, Bunnell co-founded ELDR magazine with Chad Lewis. The magazine, which covers the boomer market, was named Best New Consumer Magazine by Folio Magazine in 2008.[7] He died on October 18, 2016 at the age of 69 in Berkeley, California.[8][9]

  Publications[edit]
  Publications by Bunnell[edit]
  Personal Computing: A Beginner's Guide. Hawthorne, 1978.
  Making the Cisco Connection. Wiley, 2000.
  Good Friday on The Rez. New York: St. Martin's Press, 2017. ISBN 978-1250112538.
  Publications with others[edit]
  An Introduction to Microcomputers. With Adam Osborne. McGraw-Hill, 1982.
  The eBay Phenomenon. With Richard Luecke. Wiley, 2007.
  Count Down Your Age: Look, Feel, and Live Better Than You Ever Have Before. With Frederic Vagnini. McGraw-Hill, 2007.

• Fast Company - https://www.fastcompany.com/3064774/remembering-david-bunnell-1947-2016-the-maverick-who-helped-invent-tech-media

  10.19.16
  Remembering David Bunnell (1947-2016), The Maverick Who Helped Invent Tech Media
  The founder of PC Magazine, PC World, and Macworld was an entrepreneur who thought like a social activist.

  Remembering David Bunnell (1947-2016), The Maverick Who Helped Invent Tech Media
  David Bunnell
  BY HARRY MCCRACKEN8 MINUTE READ
  In 1973, a former schoolteacher named David Bunnell got a $110-a-week job as a technical writer for a tiny Albuquerque-based maker of calculators called Micro Instrumentation and Telemetry Systems, Inc., or MITS. In later years, he admitted that he knew virtually nothing about electronics at the time. But he was there in 1975 when MITS introduced a microcomputer, the Altair 8800. The machine kicked off the PC revolution, including inspiring two budding computer nerds named Bill Gates and Paul Allen to write a version of the BASIC programming language, which led to them founding a company they called Micro-Soft.

  A Bunnell photo–complete with scroll bars–from the first issue of Macworld
  Starting in April 1975, Bunnell edited MITS’s newsletter about the Altair, Computer Notes–a periodical that, as far as I know, was the first devoted entirely to the subject of personal computers. He went on to start Personal Computing, one of the first slick magazines on the topic. Then he cofounded both PC Magazine and PC World, the Coke and Pepsi of PC publications. And then Macworld–both the magazine and the trade show. At one point, four of the top 10 computer magazines were ones he’d started, and PC Mag, PC World, and Macworld are all still very much with us in online form.

  Bunnell died on Tuesday evening at his home in Berkeley, California, at the age of 69. I worked PC World for 13 years, and though I arrived years after he left, he was an inspiration to me in ways that went far beyond him having created the publication that gave me a livelihood. Above all, he was a guy who saw technology as a tool for human beings.

  STUDENT, ACTIVIST, TEACHER
  David Hugh Bunnell was born in Nebraska in 1947. That meant he came of age in the 1960s–which he did by, among other things, founding the Nebraska chapter of the activist group Students for a Democratic Society; leading a 4,000-person march on City Hall to protest discriminatory housing in Lincoln, Nebraska; attending the trial of the Chicago Seven; and participating in the massive 1969 anti-war protest in Washington D.C.. (He also found time, in his senior year at high school, to serve as sports editor at the newspaper where his father worked.)

  ASCII art of Bunnell from Personal Computing
  After graduating from the University of Nebraska, Bunnell worked as a teacher in Chicago and then relocated to the Pine Ridge Indian Reservation in South Dakota, where he smuggled food to the Native Americans who occupied the town of Wounded Knee during a 71-day armed standoff in 1973. (Before his death, he completed a memoir of his Pine Ridge days, Good Friday on the Rez, for publication next year.) From there, he moved to Albuquerque and stumbled his way into the computer industry by answering MITS’s want ad in a local paper.

  At MITS, he produced documentation, started the Computer Notes newsletter, and presided over the 1976 World Altair Convention, the first conference for PC users. That put him smack at the center of an industry that started out minuscule, but just kept on growing. (He even helped Microsoft put together its very first ad.)

  In 1977, Bunnell devised the idea for Personal Computing magazine and convinced Benwill, a Boston-based publisher, to fund it. Less geeky than Byte, the biggest computer monthly of the time, it was a template for many mass-audience tech magazines that Bunnell and others would found in the years to come. He even got his former MITS colleagues Bill Gates and Paul Allen to write a software column for it.

  Bunnell wanted a share of ownership in Personal Computing; when Benwill wouldn’t give it to him, he walked after just a few issues had been published. (The magazine continued on without him, quite successfully, into the early 1990s.) He relocated to San Francisco and, after a brief period working as a word-processing operator, became managing editor at the book-publishing firm founded by Adam Osborne, who would later be best known for his eponymous portable computer. When IBM announced its first PC in 1981, Bunnell, Osborne colleague Cheryl Woodard, and Jim Edlin were inspired to found a magazine devoted entirely to the new computer and its ecosystem. With a staff of six (including Bunnell’s wife Jacqueline Poitier, who survives him) they put together the first issue in a spare bedroom at the Bunnell home.

  The first issue of PC Magazine
  That magazine–PC Magazine–was such a success that multiple large publishing companies were soon interested in acquiring it. In fact, Bunnell and Woodard thought they’d struck a deal to sell it to Pat McGovern of IDG, publisher of Computerworld and InfoWorld, when they learned that their financial backer had sold it to Ziff-Davis without bothering to tell them. They–and 48 of the magazine’s 52 staffers–responded by promptly quitting to found PC World for IDG. Its first issue was so thick with advertising that it set records.

  With their next major IDG launch, Macworld, Bunnell and Woodard perfected the art of hitching a media brand to a computing platform. Thanks to a deal Bunnell hammered out with Steve Jobs, the magazine debuted on January 24, 1984, the same day as the Mac itself, and was promoted directly to new Mac owners via materials that shipped with the computer.

  In 1985, Macworld the magazine spawned Macworld Expo, one of the few successful tech conferences ever aimed at consumers rather than industry types. By the time I started going circa 1988, it was held on both coasts and the Boston edition, which I attended, filled two convention centers. Still later, well after Bunnell was no longer associated with it, the San Francisco version made front page news each year as the venue that Jobs used to announce products such as the first iPhone.

  David Bunnell (front row, third from right) and the founding staff of PC World
  The thing that made Bunnell intriguing rather than merely successful was that he never stopped thinking like a 1960s social activist, even after he became a tie-wearing publishing magnate. In 1986, for instance, he published a blistering editorial in PC World and Macworld decrying Georgia’s sodomy law as being a violation of the spirit of the PC revolution–a bold decision given that the state was, at the time, home to numerous major companies in the industry, some of whom yanked their advertising. The move led the Fund for Human Dignity, an LGBT rights organization, to honor him with its Howard J. Brown Award.

  “The overwhelming thrust of the personal computer is that it can liberate and empower people,” he told the Los Angeles Times in 1987. “Unfortunately, so far it has largely been a white males’ revolution.” Publishers of trade magazines are not exactly known for talking like that.

  Bill Gates, David Bunnell, and a PC
  Bunnell left IDG in 1988. His many subsequent ventures didn’t attain the name-brand status and longevity of a PC Magazine or Macworld, but included such inventive ideas as BioWorld (a biotech publication sent by fax at a time when that was cool) and ELDR (a magazine for active, affluent people over the age of 60, which happened to be the age David had reached when he started it). He also founded Computers and You, a computer-skills center in San Francisco’s notoriously hardscrabble Tenderloin neighborhood.

  In 1987, Bunnell accepted the Howard J. Brown Award–and met Dr. Ruth
  As a long-time computer magazine junkie who began working at PC World starting in 1994, I was well aware of Bunnell’s importance to the industry I worked in. But I didn’t meet him until we began planning the 20th anniversary issue of PC World, which appeared in early 2003. My boss, editorial director Kevin McKean, asked him in to have lunch and talk about the old days–an invitation of some significance given that our cofounder’s departure from IDG had been followed by years of legal tussling between him and the company.

  When we gave Bunnell an impromptu tour of our editorial offices, he told us that he hadn’t been back since leaving the company 14 years earlier. I still remember our head of human resources, who’d been there when Bunnell left, coming across us in a hallway and looking dumbstruck to see him back on the premises.

  After that, I ran into him every so often, usually in interesting circumstances. Once year, we ended up standing next to each other in a sea of people waiting to get into a Steve Jobs keynote at Macworld Expo, with him casually sharing tales of what it had been like to start the whole thing. Another time, we found ourselves seated at the same table at a New York awards banquet where ELDR was being honored.

  David Bunnell and high school graduates honored by the Andrew Fluegelman Foundation in 2012. Fluegelman program director Bruce Bouligny is at leftPHOTO: KEVIN WARNOCK
  When I wrote about subjects such as the passing of MITS founder Ed Roberts, the rise and fall of Adam Osborne, and the history of the BASIC programming language, I would interview my friend David, who had witnessed so much history. He added me to the mailing list for his poems on topics such as the 50th anniversary of Martin Luther King Jr.’s 1963 March on Washington.

  The last several times I saw him were at benefits held in conjunction with the Andrew Fluegelman Foundation, which was named for the late founding editor of PC World and Macworld. Founded (and funded) by Bunnell, the organization provides college-bound students from underprivileged backgrounds with MacBooks. He was a twinkling, giddy presence at these events, taking palpable joy in giving away computers to people who really needed them. For all the other accomplishments he packed into his life, I can’t imagine a better way to remember him.

• The New York Times - https://www.nytimes.com/2016/10/22/technology/david-bunnell-dead.html?mcubz=1

  Quoted in Sidelights: but his ability to write clearly and accessibly about the industry and its wares earned him a job, and he began chronicling what would become known as the ‘PC revolution’—one of the first to do so for a mass readership,”
  “The power and influence of the PC industry press has largely been forgotten in the internet era, but at the time, in the 1970s and ’80s, the magazines Mr. Bunnell published were as authoritative and read as eagerly as Vogue or Women’s Wear Daily were in the fashion world,”
  TECHNOLOGY

  David Bunnell, Whose Magazines Were Tech World Must-Reads, Dies at 69
  By JOHN MARKOFFOCT. 21, 2016
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  Bill Gates, left, demonstrating software on a personal computer for the magazine publisher David Bunnell. Credit ‘Fire in the Valley: The Birth and Death of the Personal Computer’
  David Bunnell, a journalist and publisher who helped create PC Magazine, Macworld and other consumer publications that chronicled and contributed to the explosive growth of the personal computer industry, died on Tuesday at his home in Berkeley, Calif. He was 69.

  The cause was pancreatic cancer, his wife, Jacqueline Poitier, said.

  The power and influence of the PC industry press has largely been forgotten in the internet era, but at the time, in the 1970s and ’80s, the magazines Mr. Bunnell published were as authoritative and read as eagerly as Vogue or Women’s Wear Daily were in the fashion world.

  Mr. Bunnell was riding a rocket ship. The first issue of PC Magazine was 100 pages, substantial enough by any measure. But the second issue weighed in like a phone book, at 400 pages.

  “Getting ads was so easy,” Mr. Bunnell told Paul Freiberger and Michael Swaine in the book “Fire in the Valley: The Birth and Death of the Personal Computer.” “All you had to do was answer the phone.”

  Mr. Bunnell charted the growth of the personal computer from its hobbyist roots to its becoming the engine of what the venture capitalist John Doerr later described as the “largest legal accumulation of wealth in history.”

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  The business was shaped by self-taught computer hackers and young men like Bill Gates and Steve Jobs, who early on saw that personal computers would become ubiquitous. They were passionate about PCs and intensely competitive.

  At a conference in 1976, Mr. Bunnell, a brash young technical writer at Micro Instrumentation and Telemetry Systems, or MITS, the maker of the first popular PC, stormed into the lobby of a hotel and tore down a sign posted by a rival manufacturer.

  It was a portent. Dozens of larger-than-life rivalries would develop as the personal computer industry went on to transcend its hobbyist roots and transform the world, with giants like IBM, Compaq and Apple sweeping away small companies like MITS.

  Photo

  Mr. Bunnell started Personal Computing magazine and was a co-founder of PC World, PC Magazine and Macworld. He also worked on liberal causes.
  Mr. Bunnell arrived at MITS in 1973 without a technical background. But his ability to write clearly and accessibly about the industry and its wares earned him a job, and he began chronicling what would become known as the “PC revolution” — one of the first to do so for a mass readership.

  Mr. Bunnell had been at MITS several years when two other ambitious young men, Paul Allen and Mr. Gates, arrived there with a version of the Basic programming language. Mr. Allen and Mr. Gates would soon leave MITS to found Microsoft.

  Mr. Bunnell started a company newsletter, Computer Notes, focusing on the pioneering Altair personal computer. It was in that newsletter, in February 1976, that Mr. Gates first complained publicly about software piracy, firing the opening shots in a war that would divide the industry and its users for decades.

  Mr. Bunnell played a founding role in a string of magazines. He started Personal Computing and was a co-founder of PC Magazine, PC World and Macworld, and in doing so became a kingmaker in his own right. His magazines would shape the perceptions of millions about a continuing tide of ever more sophisticated machines that were spreading to homes and businesses around the world.

  “At a time when a lot of people still doubted the potential of personal computers, David Bunnell gave voice to the PC revolution,” Mr. Allen said in an email.

  Yet Mr. Bunnell’s role in shaping the industry was relatively unsung, said John C. Dvorak, a computer columnist who worked for Mr. Bunnell at PC World.

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  “I believe that David never got the credit he deserved for inventing the computer magazine industry, the first personal computer trade show and much of the landscape of the industry,” he said.

  The computer trade publishing business proved to be a brutal one. Mr. Bunnell left Personal Computing when the publisher refused to give him an ownership share. Later, when PC Magazine was sold to Ziff-Davis without his knowledge, he departed with most of the staff to form PC World for a rival publisher, the International Data Group.

  A number of his ventures were not successful. Upside magazine, which chronicled the rise of the internet, succumbed to the dot-com bubble collapse of the late 1990s and early 2000s, going into bankruptcy. Mr. Bunnell was forced out of the company.

  Photo

  Credit PC World
  Through it all, he worked as an editor, publisher and writer at the leading edge of the computing world. Mr. Jobs, one of Apple’s founders, chose Mr. Bunnell over a variety of competitors when he sought a consumer magazine to help propel the Macintosh computer in 1984.

  David Hugh Bunnell was born in Alliance, Neb., on July 25, 1947. His father, Hugh, was the editor of the local paper, The Alliance Daily Times-Herald. David began working at the paper when he was 12. At 16, he was sports editor.

  He attended the University of Nebraska, where he studied history and was active in the New Left group Students for a Democratic Society. After graduating, he taught school in Chicago and then at the Pine Ridge Indian Reservation in South Dakota.

  In 1973, during the occupation of Wounded Knee, S.D., by members of the American Indian Movement, Mr. Bunnell delivered food to the protesters.

  His cancer diagnosis last year prompted him to finish a memoir from that period, Ms. Poitier, his wife, said. The book, “Good Friday on the Rez: A Pine Ridge Odyssey,” will be published in April by St. Martin’s Press.

  Besides his wife, he is survived by three daughters, Mara Vander Veur, Buffy De Luna and Jennifer Poitier, and a brother, Roger Bunnell.

  John Brockman, a literary agent and a business partner of Mr. Bunnell’s, said Mr. Bunnell had retained his commitment to social justice throughout his life. Mr. Brockman remembered once complaining to him about the panhandlers in the Tenderloin neighborhood of San Francisco.

  Mr. Bunnell asked him to meet him at Glide Memorial Church, where he was active, on a Sunday morning.

  “At the church,” Mr. Brockman said, “we went to the kitchen, where, instead of the usual kitchen workers, it was staffed by David and successful people like him — professionals, lawyers, doctors, etc. — serving the same panhandlers I had encountered on the street.”

  Correction: October 25, 2016
  An obituary in some copies on Sunday about David Bunnell, who helped create several magazines devoted to personal computers, misidentified the magazine of his where the computer columnist John C. Dvorak worked. It was PC World, not PC Magazine.

• SF Gate - http://www.sfgate.com/business/article/David-Bunnell-creator-of-PC-World-and-Macworld-10000220.php

  David Bunnell, a pioneer in technology publishing, died Tuesday night of pancreatic cancer, according to his wife, Jackie Poitier. He was 69.
  Bunnell took writing about computers from the realm of hobbyists to a mass-market media phenomenon, launching glossy titles like PC Magazine, Macworld and PC World.
  Many of those whose careers he influenced wrote remembrances of Bunnell this week. Microsoft co-founder Bill Gates, in a letter sent to Bunnell before his death, credited him with shaping the modern computer industry. “Your work, of course, helped launch Microsoft, and the personal computing company it became,” Gates wrote. “We all have you to thank for transforming a niche interest into a ubiquitous tool.”
  LATEST BUSINESS VIDEOS

  Early in his career, Bunnell was a teacher, first in Chicago and later at the Pine Ridge Reservation in South Dakota. During the siege at Wounded Knee in 1973, he smuggled food to members of the American Indian Movement.
  That year he also began working as a technical writer at MITS, where he worked alongside Gates and Paul Allen. A few years later, Gates and Allen left to found Microsoft in Seattle. Bunnell started his first magazine, Personal Computing, but parted ways with its backers and moved to San Francisco.

  There, he got the idea for a magazine dedicated to the then-brand-new IBM PC. He and Poitier, then his girlfriend, along with some other friends, ran it out of a living room in the Sunset District.
  That magazine was a success, and Bunnell planned to sell it to Pat McGovern, the head of technology publisher IDG. A partner sold the magazine instead to IDG archrival Ziff-Davis. Bunnell and most of the staff of PC Magazine left and went to work for IDG instead, launching PC World. At IDG, he also started Macworld and Publish.
  Bunnell left IDG and joined Upside, a magazine chronicling the business of technology. Known for cheeky covers like one that depicted Wired co-founders Louis Rossetto and Jane Metcalfe as Adam and Eve, it struggled after the dot-com bust and ended up being sold in foreclosure. The business’ struggles were accentuated by the loss of his son, Aaron, who worked on Upside’s website and died in 2000 at the age of 26.

  "Sometimes I think, I should have just quit then," Bunnell told The Chronicle in 2002.
  Instead, he went on to try new ventures. Eldr, a magazine for aging Baby Boomers launched in 2007, proved short-lived. One last publication will outlive Bunnell: “Good Friday on the Rez,” a memoir of his time at the Pine Ridge Reservation, comes out next April.
  PC Magazine, PC World and Macworld, while no longer in print, continue to thrive online. And Bunnell’s legacy shapes those who worked for him.
  His death “comes at a time when the technology sector needs more than ever the sort of humbling, irreverent, technically sharp journalism and satire that David pioneered,” wrote Ryan Tate, a former Upside employee, in an email. “What was most brilliant about David, in my eyes, was that he always saw the essential humanity of the valley.”
  Bunnell, who lived in Berkeley, is survived by Poitier and three children, Mara Vander Veur, Buffy De Luna, and Jennifer Poitier.
  Owen Thomas is the San Francisco Chronicle business editor. Email: othomas@sfchronicle.com Twitter: @owenthomas

• PC World - http://www.pcworld.com/article/3133327/techology-business/pcworld-founder-david-bunnell-remembered-the-mutiny-the-magazines-the-mao-suit.html

  PCWorld founder David Bunnell remembered: The mutiny, the magazines, the Mao suit
  He was a pioneer and a bit of a prankster, as longtime colleagues recall.

  Melissa Riofrio By Melissa Riofrio
  Executive Editor, PCWorld | OCT 23, 2016 9:26 AM PT

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  David Bunnell staged the mutiny that started PCWorld—and he once famously wore a Chairman Mao suit to a company meeting. As we mourn Bunnell’s passing on October 18, PCWorld’s launch and the Mao stunt surface most among the editors who knew him. We’ve started collecting memories about Bunnell, and will add to this story as we reach out to compatriots who worked with David over the years.

  Bunnell and Cheryl Woodard put out the first issue of PC Magazine in January, 1982, only to leave later that year with most of the staff after the publication was sold to Ziff-Davis without their consent. With funding from our parent company, IDG, that staff started PC World (as the print magazine was then spelled) with founding editor Andrew Fluegelman. The magazine quickly grew to be a leader in technology journalism. Bunnell went on to co-found Macworld and other technology publications for IDG, and eventually left for other ventures.

  You can read more of our origin story in this excellent recollection from our 25th-anniversary issue, and you can read even more about David in his Wikipedia entry.

  The earliest days

  Eric Brown, former Senior Editor at PC World and NewMedia

  I met David Bunnell in early 1981 when his girlfriend and future wife, Jacqueline Poitier, brought him into the word processing department of the State Bar of California as a temp. David worked on the Wang, while we worked on the new Lisa-like Xerox 860 machines.

  This was after David had left Personal Computing, and there had recently been nights when he had resorted to sleeping in Golden Gate Park. David may have been poor, but he had a grand plan. He always did. IBM was building a new personal computer, and he was going to launch a magazine about it. He told me to look him up the following year, and he would find me a job.

  I joined PC Magazine in the summer of 1982. Several issues had hit the stands, and they were already as thick as phone books. I was in charge of entering copy from paper drafts into a cutting-edge PC XT with a 10MB hard drive, then coding and transmitting it to the typesetter over a new-fangled “modem.” It was something of a technological first, set up by Andrew Fluegelman.

  For some reason, my desk was set up outside David’s office, probably because he owned the computer and wanted to play with it after hours. It was the only XT around, and whenever I wasn’t working on it, our tech gurus Steve Cook and Karl Koessel were continually taking it apart and running tests on it.

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  ‘Nobody knew anything’

  Rich Landry, former PC World Editor in Chief

  I met David in 1986, and I was hired, actually, when nobody knew anything. No journalists knew anything about computers, and no computer people knew anything about journalism.

  david bunnell pcw column
  David Bunnell built up the walls between editorial and sales.
  I was very unsure of how to manage this very big and kind of crazy magazine that was growing like a weed and at the same time having enormous challenges. He expressed sincere confidence in me based on I’m not sure what, and he continued to do that when we worked together later at HyperMedia Communications.

  David was a challenging person in a lot of different ways. He got into a lot of little scraps with different people, many inconsequential, some very consequential. He had some big successes and big busts. But even today the one thing that really, truly remains is that he saw what people could do and he reflected that right back to them.

  Robert Luhn, former PC World Senior Editor

  David was the hippie who became the industrialist. At one point PC World had 13 competitors, and you almost couldn’t help but make money with a decent idea and a printing press. He took advantage.

  PC World was his little stroke of genius, and he had the good fortune to do it at just the right time with just the right people. Andrew Fluegelman was the driving force who got David’s idea really rolling.

  Karen Wickre, former Corporate Development Manager

  The mission of the magazines was to cater to readers with better-quality content and a better look and feel. It was easy to see all the schlock that was out. There were pretty thin walls between ad and editorial in those days. David took a stand, said we’re going to have more of a wall, not give happy-talk reviews.

  The Mao suit

  Karen Wickre: We had an all-staff meeting, and David decided to show up in a Red Army uniform to the meeting. The editorial people were all really crazy about him and felt like he was one of them, as opposed to, say, the business side. And this meeting sealed it for good or for bad. He kind of did a power-to-the-people thing.

  It was kind of a goof, kind of a joke, but he had a point. There was no protest, no walkout, but he was not liking the suits.

  Robert Luhn: At this big meeting, he strode down the aisle dressed like Mao. I thought, come on, David, but I can remember how David liked spitting in the eye of IDG.

  David's legacy

  Galen Gruman, former Editor of Macworld

  People were very loyal to David, or they did not get along—it was hard not to have one reaction or the other given the force of his personality. David was not just an editor who figured out the formula for what became computer product journalism but a man who very much wanted to influence that new industry. It was a small industry, and you could have huge effect as an individual—younger people will get a glimpse of that in “Halt and Catch Fire,” though the drama was rarely as made-for-TV as on that show.

  Eric Brown: I was continually inspired by Bunnell’s hyperactive leadership style. He was always trying something new, such as Windows Magazine and Publish. Sometimes that meant he would abandon us, like when he disappeared behind closed doors with Steve Jobs to design Macworld, but he always returned with fresh ideas.

  I followed Bunnell and Rich Landry to their NewMedia Magazine startup. In early 1995, we had just finished a CD-ROM version of NewMedia when David said we would pivot to the World Wide Web. As we struggled over how to design the home page, David walked in and said: “You guys don’t get it. The home page can have new content every day. Even every hour!” It seems obvious now, but it took years for many companies to grasp it. After hitting myself in the forehead with a “Doh!” I ran with it. David was always one step ahead.

  Cindy Brown, former Managing Editor, PC World

  As I look at the picture of the founding staff of PC World, I am struck by how many of us who worked for David are still players in either the technology and journalism fields. When we were first hired on, we were all very young and didn’t really know what we were doing. But after building two very successful magazines together under David’s direction, his experience and passion became our experience and passion. Most of us stuck it out in publishing careers and many of us became very successful. We owe that to his influence.

  I met my husband, Eric Brown, at PC Magazine, where we worked together. In those days, David and Jackie were like a rock star couple. We invited them to attend our wedding and when they walked into the Archbishop’s Mansion on the eve of our wedding, everyone was in awe of their presence. To his staff, David wasn’t simply a successful businessman. He was a celebrity.

  To comment on this article and other PCWorld content, visit our Facebook page or our Twitter feed.

• Washington Post - https://www.washingtonpost.com/local/obituaries/david-bunnell-publisher-of-tech-magazines-pc-world-and-macworld-dies-at-69/2016/10/21/e8d080b2-97b1-11e6-bb29-bf2701dbe0a3_story.html?utm_term=.4bf0622f273d

  Quoted in Sidelights: “I believe my son was a victim of the dot-com boom,”
  Business
  David Bunnell, publisher of tech magazines PC World and Macworld, dies at 69

  David Bunnell in 2001. (Randi Lynn Beach/Bloomberg News)
  By Matt Schudel October 21, 2016
  David Bunnell, who founded a series of innovative magazines in the 1980s chronicling the emerging world of computers, including PC Magazine, PC World and Macworld, and who played a large role in making computers accessible to the general public, died Oct. 18 at his home in Berkeley, Calif. He was 69.

  The cause was pancreatic cancer, his wife, Jacqueline Poitier, told the San Francisco Chronicle.

  Mr. Bunnell, a onetime student radical and teacher on a Native American reservation, became a magazine publisher almost by accident. He was working in Albuquerque in the 1970s as a technical writer for a start-up electronics company named Micro Instrumentation and Telemetry Systems, or MITS.

  In 1975, the company introduced the first commercially succesful microcomputer, the Altair 8800, which launched the beginning of the personal computer revolution. Mr. Bunnell began to edit a company newsletter about the computer and helped coordinate a convention for enthusiasts of the Altair.

  Two young programmers he knew at MITS, Bill Gates and Paul Allen, went on to found Microsoft. Mr. Bunnell stayed in Albuquerque and developed his first general-interest magazine for computer users, Personal Computing, in the late 1970s.

  “The idea I had when I created Personal Computing,” he said in 1984, “was that the personal computer market needed a consumer magazine that was for nontechnical people who wanted to get something out of the computer without knowing how to program it.”

  When the magazine’s publisher refused to give Mr. Bunnell an ownership stake, he quit and moved to San Francisco. He found a job as a word processor while conceiving the idea for another magazine built around the newly launched IBM personal computer.

  Working from a spare bedroom in his house, Mr. Bunnell and a small staff put together the first issue of PC Magazine, which debuted in January 1982. He was publisher and editor in chief.

  It was an immediate success, combining technical articles with cheeky, opinionated writing, glossy photography, colorful graphics and profiles of rising stars in the world of technology.

  “He produced his magazines in the language of the man on the street,” Samir Husni, director of the Magazine Innovation Center at the University of Mississippi, said in an interview. “He was an artist in terms of humanizing the machine. He destroyed the wall between the computer and the consumer.”

  Mr. Bunnell had an agreement in place in late 1982 to sell PC Magazine to International Data Group, a publisher of other high-tech publications. Before the deal was completed, the principal investor in PC Magazine sold it to a different company without informing Mr. Bunnell.

  Furious at what he considered a betrayal, Mr. Bunnell obtained financial backing from IDG to launch a competing magazine and took 48 of his 52 staff members with him. When the new publication, PC World, appeared in January 1983, it set industry records for advertising.

  Mr. Bunnell was sued for copyright infringement and other issues, but he prevailed in court, winning a settlement of $9 million.

  Flush with the success of PC World, Mr. Bunnell premiered yet another magazine, Macworld, which was designed to appeal to users of the new Apple Macintosh computer. The first issue came out on Jan. 24, 1984, the same day Apple’s Steve Jobs publicly introduced the Mac.

  In 1985, Mr. Bunnell was a principal force behind Macworld Expo, one of the first high-tech conferences aimed at consumers instead of people within the computer industry. The Macworld Expo became the prototype for countless other consumer electronics gatherings and, for years, was Jobs’s preferred showcase for launching Apple products.

  Even as he became a publishing wunderkind and high-tech millionaire, Mr. Bunnell ­remained an activist at heart. In a PC World editorial in 1986, he lambasted Georgia’s anti-sodomy laws as a form of discrimination that would undermine the state’s goal of becoming the Silicon Valley of the South.

  “The PC promise is to preserve and enhance the power of the individual,” he wrote. The Georgia law “conflicts with the vision of personal freedom that compelled the growth of personal computers.”

  David Hugh Bunnell was born July 25, 1947, in Alliance, Neb., where his father was editor of the local newspaper. Mr. Bunnell joined his father at work at an early age and became the paper’s sports editor at 16.

  At the University of Nebraska, from which he graduated in 1969, Mr. Bunnell was president of the campus chapter of the activist group Students for a Democratic Society. He organized antiwar protests and led a march of 4,000 people to protest housing discrimination in Lincoln, Neb.

  After college, Mr. Bunnell taught school in Chicago and later on the Pine Ridge Indian Reservation in South Dakota. During a 1973 armed standoff between Native Americans and federal officials at Wounded Knee, S.D., Mr. Bunnell smuggled food to members of the American Indian Movement.

  In addition to his computer magazines, Mr. Bunnell launched other publications and online ventures that had limited success, including New Media, BioWorld, Upside Today, ­Content.com and ELDR, aimed at aging baby boomers.

  In 2000, Mr. Bunnell’s 26-year-old son, Aaron, who worked for his father as chief of content at Upside Today, a fledgling Internet news site, died from what medical examiners determined to be an overdose of alcohol, Valium and heroin. His death was considered a cautionary tale that exemplified the hard-charging, hard-partying life of young high-tech workers.

  “I believe my son was a victim of the dot-com boom,” Mr. Bunnell said.

  He struggled with drug and alcohol himself, overcoming his addictions through therapy and treatment. In later years, Mr. Bunnell became an advocate of healthy foods and dietary supplements. He was the co-author of “Count Down Your Age: Look, Feel, and Live Better Than You Ever Have Before” (2007).

  His first marriage, to the former Linda Essay, ended in divorce. Survivors include Poitier, his wife of 35 years and an original staff member of PC World; a daughter from his first marriage; two stepdaughters; and a brother.

  Shortly before his death, Mr. Bunnell completed a memoir, “Good Friday on the Rez: A Pine Ridge Odyssey,” about his experiences on the South Dakota Indian reservation and at Wounded Knee. It is expected to be published next year.

  Even as he was hailed as a visionary who recognized the early promise of the computer age, Mr. Bunnell harbored doubts about the benefits of the online revolution.

  “The overwhelming thrust of the personal computer is that it can liberate and empower people,” he told the Los Angeles Times in 1987. “Unfortunately, so far it has largely been a white males’ revolution. Rather than decentralizing society, it has perpetuated the powers that be.”

Quoted in Sidelights: his reports from the front line then and now are urgent and important.”
Bunnell, David Hugh: GOOD FRIDAY ON THE
REZ
Kirkus Reviews.
(Feb. 15, 2017):
COPYRIGHT 2017 Kirkus Media LLC
http://www.kirkusreviews.com/
Full Text: 
Bunnell, David Hugh GOOD FRIDAY ON THE REZ St. Martin's (Adult Nonfiction) $26.99 4, 25 ISBN: 978-1-250-
11253-8
An Indian rights sympathizer returns to the site of an iconic moment in Native American resistance: Wounded
Knee.Bunnell, a white native of Alliance, Nebraska--what he calls "the most boring town in America," though not
without affection--grew up around Sioux people, though often the rootless, wandering, and drunken kind that filled the
town's back alleys, jail, and morgue. The kind he encountered when the American Indian Movement rose up in 1973 at
Wounded Knee, South Dakota, the site of the last major massacre in the Indian Wars, were a different sort, muscular,
disciplined, and well-armed--"long-haired big-city Indians," he writes, "some with revolvers tucked in the waistbands
of their blue jeans." The young Bunnell cut his teeth bringing in supplies, questioned by a vigorous security force
whether his intention was to poison the activists but then allowed to come and go. Here he recounts those episodes,
mixing them with anecdotes about the people he met on the scene and what has become of them, as well as what has
become of the entire Lakota Nation at Pine Ridge, a place as remote as any on the continent, just this side of the "North
American pole of inaccessibility." That puts places like Pine Ridge, Kyle, and Wounded Knee out of view of most
wasicus, or white people, and even if Bunnell insists that "everyone should come to Wounded Knee at least once," this
little travelogue by way of memoir is about as close as most readers will get. The author's constant asides on the virtues
and demerits of small-town life ("name a fancy New York restaurant that offers you the choice of three outstanding side
dishes with every entree") can be a little much, but his reports from the front line then and now are urgent and
important. A well-intended memoir with forgivable flaws in the service of the greater good of delivering a portrait of
reservation life over the course of half a century.
Source Citation   (MLA 8th
Edition)
"Bunnell, David Hugh: GOOD FRIDAY ON THE REZ." Kirkus Reviews, 15 Feb. 2017. General OneFile,
go.galegroup.com/ps/i.do?
p=ITOF&sw=w&u=schlager&v=2.1&id=GALE%7CA480921696&it=r&asid=5b8d90dbadf75d795ebc4ed602dd2dbc.
Accessed 21 Aug. 2017.
Gale Document Number: GALE|A480921696

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Quoted in Sidelights: emotional and eye-opening,” “leave indelible pictures in the reader’s mind.”
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Good Friday on the Rez
Deborah Donovan
Booklist.
113.13 (Mar. 1, 2017): p32.
COPYRIGHT 2017 American Library Association
http://www.ala.org/ala/aboutala/offices/publishing/booklist_publications/booklist/booklist.cfm
Full Text: 
Good Friday on the Rez.
By David Hugh Bunnell.
Apr. 2017. 288p. St. Martin's, $26.99 (9781250112538). 818.
Bunnell, writer and editor of several early tech magazines, returns to his roots in this emotional and eye-opening
memoir. On a recent Good Friday, he makes the 280-mile journey north from Alliance, Nebraska, where he grew up, to
the Pine Ridge Reservation in South Dakota, "the poorest community in America," to visit his old friend, Vernell White
Thunder, descendant of Oglala Lakota chiefs and medicine men. Bunnell's captivating account is comprised of a
compelling melange of childhood memories, his years teaching on the reservation, and his presence at crucial moments
in Native struggles, including the AIM standoff at Wounded Knee in 1973, when he smuggled food past government
troops to the activists led by Russell Means. His descriptions of stops along his journey, from the plethora of bars in
Whitebay, Nebraska, "skid row of the plains," to the Sioux Nation Shopping Center stocked with overthe-hill produce
and gray hamburger meat, leave indelible pictures in the reader's mind. Bunnell ends on a positive note as his friend
Vernell assures him that Lakotas are again asserting their sovereignty, generations after Wounded Knee.--Deborah
Donovan
Donovan, Deborah
Source Citation   (MLA 8th
Edition)
Donovan, Deborah. "Good Friday on the Rez." Booklist, 1 Mar. 2017, p. 32. General OneFile,
go.galegroup.com/ps/i.do?
p=ITOF&sw=w&u=schlager&v=2.1&id=GALE%7CA488689460&it=r&asid=75b9eb0023f375298f0d6647a0b51849.
Accessed 21 Aug. 2017.
Gale Document Number: GALE|A488689460

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Quoted in Sidelights: “marries a heartfelt memoir with history,” “with honesty and sensitivity,” It deserves to be read by all,
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Bunnell, David Hugh. Good Friday on the Rez: A
Pine Ridge Odyssey
Maria Bagshaw
Library Journal.
142.1 (Jan. 1, 2017): p106.
COPYRIGHT 2017 Library Journals, LLC. A wholly owned subsidiary of Media Source, Inc. No redistribution
permitted.
http://www.libraryjournal.com/
Full Text: 
Bunnell, David Hugh. Good Friday on the Rez: A Pine Ridge Odyssey. St. Martin's. Apr. 2017.288p. maps, notes,
bibliog. ISBN 9781250112538. $26.99; ebk. ISBN 9781250112545. memoir
The late Bunnell, who was a prolific writer, activist, and journalist (most notably founding PC Magazine and
Macworld), marries a heartfelt memoir with history, educating readers in both recent and past Native American lore,
personal histories, inequalities, and traditions. His personal "odyssey" was in the form of a driving trip. Leaving from
his childhood home in Nebraska and traveling to Pine Ridge Indian Reservation in South Dakota to visit a former
student, Bunnell keenly and with arresting detail observes the towns he encounters, comparing both past and present.
Interspersed throughout are histories of the massacres and the annihilation of Native populations and their food
supplies in the late 1800s, along with Bunnell's experiences at Wounded Knee during the 1970s occupation and as a
teacher at Pine Ridge. With honesty and sensitivity, the author does much to explain the plight and inequities
encountered by Native American communities over many generations. VERDICT This informative account should be
placed alongside all books on Native American history and culture. It deserves to be read by all, particularly in light of
the recent Dakota Access Pipeline protests.--Maria Bagshaw, Elgin Community Coll. Lib., IL
Source Citation   (MLA 8th
Edition)
Bagshaw, Maria. "Bunnell, David Hugh. Good Friday on the Rez: A Pine Ridge Odyssey." Library Journal, 1 Jan.
2017, p. 106. General OneFile, go.galegroup.com/ps/i.do?
p=ITOF&sw=w&u=schlager&v=2.1&id=GALE%7CA476562388&it=r&asid=9f570f6e5648e12125b04e1817c317e2.
Accessed 21 Aug. 2017.
Gale Document Number: GALE|A476562388

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Quoted in Sidelights: “a melancholy and fascinating account” “stands as a tribute”
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Good Friday on the Rez
Publishers Weekly.
263.48 (Nov. 28, 2016): p57.
COPYRIGHT 2016 PWxyz, LLC
http://www.publishersweekly.com/
Full Text: 
* Good Friday on the Rez
David Hugh Bunnell. St. Martin's, $26.99 (288p) ISBN 978-1-250-11253-8
Tech pioneer, author, and activist Bunnell (who died in October) has written a melancholy and fascinating account of a
280-mile road trip from his boyhood home of Alliance, Neb., to the Pine Indian Reservation, a journey that takes him
through dramatic terrain and landmarks from the tragic history of the Lakota tribes. Bunnell, a small-town kid who
became an idealistic schoolteacher on the reservation, smuggled food to protestors during the 1973 siege at Wounded
Knee and developed a lifelong friendship with the charismatic Vernell White Thunder, a direct descendant of Oglala
Lakota chiefs and medicine men. In vivid prose, Bunnell weaves memories of his childhood and youth with a sweeping
history of the Lakota during and since white expansion into the west--from the U.S. army massacres of women and
children, the battle at Little Bighorn, and the murder of Crazy Horse, to present-day struggles with poverty, racism, and
alcohol. White Thunder's family anecdotes and successful efforts to merge his heritage and the modern world, as
Bunnell, explains, provide an inspiring counterpoint to the nightmare of history. After receiving a terminal cancer
diagnosis, Bunnell devoted himself to completing this account, and it stands as a tribute to a seemingly defeated people
who recovered their pride in the Wounded Knee standoff. (Apr.)
Source Citation   (MLA 8th
Edition)
"Good Friday on the Rez." Publishers Weekly, 28 Nov. 2016, p. 57+. General OneFile, go.galegroup.com/ps/i.do?
p=ITOF&sw=w&u=schlager&v=2.1&id=GALE%7CA473149938&it=r&asid=96beacab614a9f44efac935cc308a9b1.
Accessed 21 Aug. 2017.
Gale Document Number: GALE|A473149938

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eBay phenomenon: business secrets behind the
world's hottest Internet company
Report on Business Magazine.
17.6 (Dec. 2000): p158.
COPYRIGHT 2000 The Globe and Mail Inc.
http://www.globeandmail.com
Full Text: 
THE EBAY PHENOMENON: Business Secrets Behind the World's Hottest Internet Company by David Bunnell
[Wiley, $38.95]
On-line auction house eBay is the sleeper hit of e-commerce. Endless e-tailers have rushed out of the gate, blowing
millions and promising to "revolutionize" capitalism by selling books or puffy vests or pet food on-line. But eBay
started small and grew--so that while everyone around it crashed and burned, eBay was actually making profits. Indeed,
eBay has been profitable since inception; it never needed to spend a dime of its pre-IPO financing. What exactly is its
magic?
This is the question David Bunnell grapples with in his insta-book The eBay Phenomenon: Business Secrets Behind the
World's Hottest Internet Company. Bunnell is CEO of Upside Media (one of the new "new new economy" magazine
publishers). Unfortunately, his position doesn't seem to have given him much clout with eBay--because, amazingly, he
couldn't score any in-person interviews with eBay executives. His reporting is thus rehashed almost entirely from
newspaper and magazine stories. These are the vaunted "secrets" of eBay? Hardly. At its keenest, Bunnell's book
analyzes eBay as the ultimate virtual enterprise--with its profits flowing from its unusually low overhead. Since eBay
merely facilitates the sale of goods from one person to another, Bunnell notes, it occupies an even slimmer middleman
space than Amazon. It has no troublesome and space-eating inventory, and its data-processing work is mostly
outsourced.
Bunnell also argues, persuasively, that eBay concentrated on doing only one thing well (auctioning) instead of trying to
branch out in every e-direction, that symptom of manifest-destiny hubris that has brought low so many of its rivals.
And, as Bunnell notes, eBay executives pay close attention to their customers, often scanning bulletin boards that
discuss eBay and inviting regular users to company HQ to solicit their views.
But can we really learn anything from this? Very few other businesses are predicated solely upon such person-to-person
interactions. As a result, Bunnell can barely come up with a meagre handful of "lessons"; at one point, he openly
admits that eBay's model is "suitable for only a very small number of commercial enterprises." So he defaults to the
obvious: Outsource your processes, make your business scalable, and ... uh ... move fast! It's the internet!
Sound advice? Possibly. Secrets? Nope.
Source Citation   (MLA 8th
Edition)
"eBay phenomenon: business secrets behind the world's hottest Internet company." Report on Business Magazine, Dec.
2000, p. 158. General OneFile, go.galegroup.com/ps/i.do?
p=ITOF&sw=w&u=schlager&v=2.1&id=GALE%7CA30407805&it=r&asid=8cba4250bb0823bd83e18e5bd2ddd753.
Accessed 21 Aug. 2017.
Gale Document Number: GALE|A30407805

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MAKING THE CISCO CONNECTION
THEODORE KINNI
Training.
37.6 (June 2000): p82.
COPYRIGHT 2000 Lakewood Media Group, LLC
http://www.trainingmag.com/content/about-us
Full Text: 
The Story Behind the Real Internet Superpower
BY DAVID BUNNELL
(John Wiley & Sons, 224 pages, $24.95)
The Cisco story is a great one and Bunnell traces the company's history from the first linking of Stanford's networks in
the early '80s to mid-1999. The book also covers two of Cisco's acknowledged hallmarks: its acquisition prowess and
its Net-based business model. The book also presents a balanced look at the competitive crunch the company will face
as telephony and datacom collide.
Source Citation   (MLA 8th
Edition)
KINNI, THEODORE. "MAKING THE CISCO CONNECTION." Training, June 2000, p. 82. General OneFile,
go.galegroup.com/ps/i.do?
p=ITOF&sw=w&u=schlager&v=2.1&id=GALE%7CA63175160&it=r&asid=52c93090bd5765802cedaf5a560d79c7.
Accessed 21 Aug. 2017.
Gale Document Number: GALE|A63175160

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Book browser
Database and Network Journal.
32.3 (June 2002): p12.
COPYRIGHT 2002 A.P. Publications Ltd.
http://www.softwareworldpublication.com
Full Text: 
Digital Typography
Knuth, Donald E Centre for the Study of Language and Information ISBN 1-57586-010-4 Price 24.95 [pounds sterling]
Digital Typography can never repay the debt it owns to Donald Knuth He reproduces here the series of papers he wrote
from 1977 onwards that reveal how he thought through and created TEX and Metafont. Read the book and you will
incidentally obtain an insight into those systems and also into a rigorous thought process.
13.9.99 5085
The Which? Computer Troubleshooter
Garside, Will Which? Books ISBN 0-85202-806-7 Price 12.99 [pounds sterling]
Explanations of the hundreds of little things that most books assume that you know and of course about half of which
you do know. Often it is just the name of some feature that you are short of.
Because of missing knowledge most users are shy of using some of the features on their computer. A few look-UPS in
this book will soon allow them to make the conversion to a power user. Clearly illustrated and written.
19.1.01 5367
Hewlett Packard Official Recordable CD Handbook
Chambers, Mark L IDG ISBN 0-7645-3474-2 Price 18.99 [pounds sterling]
Covering more than you need to know about CD recording of all types. Mostly we put a blank CD in the drive and
press a few buttons and it all works. To go beyond that you need this book. Creating an HTML index or a video on CD
requires rather more knowledge and care, and that means a reference source. Well, here it is.
16.1.01 5365
Making the Cisco Connection: the Story Behind the Real Internet Superpower
Bunnell, David John Wiley & Sons, Ine ISBN 0-471-35711-1 Price 16. [pounds sterling]
The story of how Cisco made the expansion of the Internet to make them the important company they are today.
20.9.00 5279
Digital Photography for Dummies. Third Edition
King, Julic Adair IDG ISBN 0-7645-0646-3 PRICE 23.99 [pounds sterling]
Digital photography and computers go together. The after shooting improvements that can be made to digital
photographs are well worth the effort of coming to terms with the techniques explained in this book. Contains bound-in
colour pages and a CD-ROM.
20.9.00 5281
Testing IT: an Off-the-Shelf Software Testing Process
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Watkins, John Cambridge University Press ISBN 0-521-79546-X PRICE 29.95 [pounds sterling]
A prescriptive method of testing systems.
27.11.01 5484
Project Management for the 21st Century, Third Edition
Lientz, Bennet P & Rea, Kathryn Academic Press ISBN 0-12449983-X 2002
A solid book. The authors clearly know their subject and present it as they have found it.
27.11.01 5483
The IT Consultant: a Commonsense Framework for Managing the Client Relationship
Freedman, Rick John Wiley & Sons, Inc 2000 ISBN 0-7879-5173-0
A "how to" book on being an IT Consultant. PRICE 25.95 [pounds sterling]
20.9.00 5312
Self-Checking and Fault-Tolerent Digital Design
Lala, Parag K Morgan Kaufmann ISBN 0-12-434370-8 2001
The design is of VLSI (Very Large Silicon Integrated) circuits or chips in common parlance. An academic text.
20.9.00 5299
Measuring Computer Performance
Lilja, David J Cambridge University Press ISBN 0-521-64105-5 2000 A course textbook. 24.95 [pounds sterling]
20.9.00 5298
Skew-Tolerant Circuit Design
Harris, David MorganKaufman ISBN 1-55860-636-X
20.9.00 5286
Upgrading and Repairing PCs, 12th Edition
Mueller, Scott ISBN 0-7897-2303-4 2000
Everything you might want to find out about PC hardware must be in this book, or its accompanying CD or its website.
The CD has 90 minutes of video. This is the twelfth edition and the author keeps it up to date with feedback from
readers and seminar attendees. Legacy information of superseded material is on the CD so old equipment is covered.
Well and clearly written, this book meets its objectives very well.
16.10.00 5314
Tangled Web: Tales of Digital Crime from the Shadows of Cyberspace
Power, Richard Que 2000 ISBN 0-7897-2443-X
Largely a description of interception and hacking against computers in the United States. There is a considerable detail
from some court transcripts Always the examples are in the context of "be warned, this might happen to you.
16.1.01 5324
8/21/2017 General OneFile - Saved Articles
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Teach Yourself Visually imac
MaranGraphics ISBN 0-7645-3453-X 2000 28.99 [pounds sterling]
The imac deserves a MaranGraphics book. There are not so many imac's about but their users swear by them and
MaranGraphic books are always so bright and clear that new imac users can rapidly get up to speed despite the greater
number of books on the FIC. Every imac user needs this book.
16.1.01 5337
This is IT 1, Second Edition
Ithurralde, Ian & Ramkaran, Anne Hodder & Stoughton ISBN 0-340-73809-X 1999 12.99 [pounds sterling]
1.12.01 5515
Nortel Networks: How Innovation and Vision Created a Network Giant
Macdonald, Larry John Wiley & Sons ISBN 0-471-64542-7 2000 18.99 [pounds sterling]
The history of a leading company that grew out of Bell Telephone of Canada.
16.1.01 5357
Enterprise Application Integration: a Wiley Tech Brief
Rub, William A; Maginnnis, Francis X; Brown, William J John Wiley & Sons, Inc 2001 ISBN 0-471-37641-8 321.50
[pounds sterling]
ASP--Application Service Providing: the Ultimate Guide to Hiring rather than Buying Applications
Mulder, Adrian (Ed.) View Ag & Son 2000 ISBN 3-528-03148-4
A multi-authored book endeavouring to cover all aspects of what is probably the ultimate of outsourcing. We believe
using the words "Ultimate Guide' in the book's subtitle is a false forecast of the way ASP will develop. The interest in
this book is in what ASP can do for a business. This book makes a useful contribution to the debate but despite the title
there will be other books on the same topic.
16.1.01 5360
Smart Card Handbook, Second Edition
Rankl, W & Effing, W John Wiley & Sons, Ltd ISBN 0-471-98875-8
A massive book of German origin. Smarteards are extensively used in Germany and France and the authors have
dipped into a wealth of e~eme not available elsewhere. All aspects of Smarteard design, manufacture and use are
explained in &-tail. A very well worthwhile book.
16.1.01 5356
Calendrical Calculations, the Millennium Edition
Reingold, Edward M & Dershowitz, N. Cambridge University Press ISBN 0-521-77752- 1 2001
This new edition of the successful calendars book published at the turn of the millennium expands the treatment of the
previous edition to new Mendars and variants. As interest grows in the impact of seemingly arbitrary calender systems
upon our daily lives, this book frames the calendars of the world in a completely algorithmic form. The book gives a
description of twenty-five calendars and how they relate to one another: the Gregorian (current civil), ISO
(International Organisation for Standardization), Elian (and nearly identical Armenian), Julian (old civil), Coptic,
Ethiopic, Islamic (Moslem), modern Persian (both astronomical and arithmetic forms), Bahi'i (both present and future
forms), Hebrew (Jewish), Mayan (long count, haab, and tsolkin), Balinese Pawukon, French Revolutionary (both
astronomical and arithmetic forms), Chinese (and nearly identical Japanese), old Hindu (solar and lunisolar), and
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modern Hindu (solar and lunisolar). Easy conversion among these calendars is a byproduct of the approach, as is the
determination of secular and religious holidays. Calendrical Calculations, makes accurate calendrical algorithms
readily available for computer use with LISP, Mathematica, and Java code for all the algorithms included on the CD,
and updates are available on the Web. This book will he a valuable resource.
Calculated Bets: Computers, Gambling, and Mathematical Modeling to Win
Skeina, Steven Cambridge University Press ISBN 0-521-00962-6 2001 12.95 [pounds sterling]
The author has devised a successful betting system for small bets on the game of jai alai. Jai alai is a Basque game
played in the United States. It is possible to devise a successful betting system for jai alai on account of the scoring
system used in the game.
1.12.01 5512
Source Citation   (MLA 8th
Edition)
"Book browser." Database and Network Journal, June 2002, p. 12+. General OneFile, go.galegroup.com/ps/i.do?
p=ITOF&sw=w&u=schlager&v=2.1&id=GALE%7CA88573112&it=r&asid=364719cc5ad36b4bc24797a7195de857.
Accessed 21 Aug. 2017.
Gale Document Number: GALE|A88573112

"Bunnell, David Hugh: GOOD FRIDAY ON THE REZ." Kirkus Reviews, 15 Feb. 2017. General OneFile, go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=schlager&v=2.1&id=GALE%7CA480921696&it=r. Accessed 21 Aug. 2017. Donovan, Deborah. "Good Friday on the Rez." Booklist, 1 Mar. 2017, p. 32. General OneFile, go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=schlager&v=2.1&id=GALE%7CA488689460&it=r. Accessed 21 Aug. 2017. Bagshaw, Maria. "Bunnell, David Hugh. Good Friday on the Rez: A Pine Ridge Odyssey." Library Journal, 1 Jan. 2017, p. 106. General OneFile, go.galegroup.com/ps/i.do? p=ITOF&sw=w&u=schlager&v=2.1&id=GALE%7CA476562388&it=r. Accessed 21 Aug. 2017. "Good Friday on the Rez." Publishers Weekly, 28 Nov. 2016, p. 57+. General OneFile, go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=schlager&v=2.1&id=GALE%7CA473149938&it=r. Accessed 21 Aug. 2017. "eBay phenomenon: business secrets behind the world's hottest Internet company." Report on Business Magazine, Dec. 2000, p. 158. General OneFile, go.galegroup.com/ps/i.do? p=ITOF&sw=w&u=schlager&v=2.1&id=GALE%7CA30407805&it=r. Accessed 21 Aug. 2017. KINNI, THEODORE. "MAKING THE CISCO CONNECTION." Training, June 2000, p. 82. General OneFile, go.galegroup.com/ps/i.do? p=ITOF&sw=w&u=schlager&v=2.1&id=GALE%7CA63175160&it=r. Accessed 21 Aug. 2017. "Book browser." Database and Network Journal, June 2002, p. 12+. General OneFile, go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=schlager&v=2.1&id=GALE%7CA88573112&it=r. Accessed 21 Aug. 2017.

• Based on a True Story
  http://www.spiritblog.net/good-friday-on-the-rez/
  Word count: 721

  Quoted in Sidelights: a testament to the people of Pine Ridge and one enduring friendship that started there.”

  Good Friday On The Rez
  / Posted In: Book Review, Reading
  Good Friday on the RezGood Friday on the Rez: A Pine Ridge Odyssey by David Hugh Bunnell
  Published by St. Martin's Press on April 25th 2017
  Genres: Nonfiction, Personal Memoirs
  Pages: 288
  Format: Hardcover
  Source: Library
  Goodreads
  Setting: South Dakota
  Good Friday on the Rez introduces readers to places and people that author, writer, and entrepreneur David Bunnell encounters during his one day, 280-mile road trip from his boyhood Nebraska hometown to the Pine Ridge Indian Reservation to visit his longtime friend, Vernell White Thunder, a full-blooded Oglala Lakota, descendant of a long line of prominent chiefs and medicine men.
  This captivating narrative is part memoir and part history. Bunnell shares treasured memories of his time living on and teaching at the reservation. Sometimes raw and sometimes uplifting, Bunnell looks back to expose the difficult life and experiences faced by the descendants of Crazy Horse, Red Cloud, and Sitting Bull while also illuminating their courageous resiliency.
  The first thing that needs to be made clear is that this is not written by a Native American author. I didn’t realize that until I started reading the book.

  The author is a white man who has lived on or near the Pine Ridge Lakota reservation off and on through his life. He is going to visit a man who he met when the author was teaching school on the reservation. Vernell White Thunder was one of his students in the 1970s.

  The road trip is used as a narrative device to comment on events from history and current events that affect life on the reservation. As the author passes towns where events occurred, he discusses them. This is a good introduction to the history of United States military treatment of the Native people. He also touches on:

  systemic and institutional racism faced by the tribe
  poverty
  the effects of alcoholism
  the importance of Wounded Knee (both the massacre in the 1800s and the uprising in the 1970s)
  As he gets closer to the reservation, he gives more information about Vernell. He is looking for Perrier and Dinty Moore beef stew to take to Vernell. He tells some jokes that Vernell tells that are very self-deprecating. I have seen reviews that tear this book apart because of this. In every case, the reviewer stopped reading the book at this point because they felt that the author was negatively portraying a native man. I thought that was interesting. I think it is more of a statement of the inherent expectations of the reviewer than the author. They seem to assume that Vernell is going to be a poor man living on the reservation who needs beef stew as charity and that this author is exploiting him.

  When you meet Vernell, you find out that he is:

  an entrepreneur
  a mentor to local teens
  the owner of a resort that gets guests from all over the world
  a successful rancher raising buffalo and horses
  a large landowner on several reservations
  the son of a respected chief who was was taking over more of his father’s duties as his father’s health declined
  Vernell White Thunder is so cool that he’s almost a rock star.

  The author discusses the changes that he has seen in younger Native generations. He hopes that today’s young people are the Seventh Generation since the military suppression of the tribes that were foretold as the generation who will live up the tribes again. He is hopeful because of the resurgence of tribal language speakers and young people proud of their history.

  The author died before publication of the book so it was bittersweet to read about the wonderful things that he wanted to live to see this generation accomplish. Although it discusses a lot of dark history, at the end this is a hopeful book. It is a testament to the people of Pine Ridge and one enduring friendship that started there.

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